Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Aligning to Corporate Goals’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he kicks off SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the first planning step – Company goal alignment. Together they discuss the best processes to follow that will ensure companies enter 2021 on the right foot. Aligning with company goals involves taking a step out of the day-to-day processes of SEO to determine how to drive traffic... [...]

SEMrush has published ‘Beginner’s Guide to Meta Tags for SEO’. This guide is intended to help marketers improve their SEO performance by discovering and integrating meta tags for SEO performance improvement. Connor Lahey says, “If you’re new to SEO and learning how to add it to your digital marketing strategy, a great place to start is learning more about meta tags. In this guide, we’ll walk you through the basics and best practices of using meta tags to optimize your webpages. You’ll also learn how simple techniques can help search engines recognize your webpages and... [...]

XML sitemaps enable webmasters to tell search engines like Google and Bing about the pages of their websites. By creating sitemaps, you can continue to improve you traffic from search engines. Bruce Clay has published a comprehensive article on XML sitemaps how to create your own. He says, “For SEO purposes, you must build an XML sitemap and keep it up to date to help ensure that search engines index and crawl all the important pages on your site. While some view an XML sitemap as a “nice to have,” it’s actually an SEO best practice for every site to have at least one — even though Google... [...]

Searchmetrics has published a new episode of ‘The Voices of Search’ podcast titled’Optimizing for Holiday SEO Success’ featuring Tyson Stockton and Benjamin Shapiro. The Searchmetrics team says, “Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step of a successful holiday strategy – Optimizations. Together they discuss the optimizations you need to watch, tweak and adjust to ensure your strategy stays winning. Performing regular website crawls is critical in your holiday optimization efforts.... [...]

SEO is one of the most important elements when it comes to growing your business online. With a well-planned SEO strategy, you can enhance your online reach to acquire new customers. SEMrush contributor James Brockbank has shared a seven-step guide to help you create a strong B2B SEO strategy. He says, “In this guide, we’re going to break down the essential parts of a complete B2B SEO strategy and look at the key differences with B2C SEO. Specifically, we’ll look at: What Is B2B SEO? The Differences Between B2C and B2B SEO B2B SEO Success Stories A 7-Step B2B SEO Strategy What... [...]

While launching a new website, you need to be considerate about some of the most important elements that can help it to grow. It is SEO. SEMrush contributor Erika Varagouli has shared seven SEO tips to grow your new website. She says, “According to our State of Content Marketing Report, attracting more traffic is a priority goal among marketers, with some 71% hoping to draw more consumers to their websites. Done right, SEO can lower customer acquisition costs, making it an appealing avenue for companies looking to grow without breaking the bank. This is invaluable for startups: You don’t... [...]

MOZ has published a new episode of Whiteboard Friday video ‘5 SEO Tactics to Maximize Internal Links’ featuring Cyrus Shepard. The MOZ team says, “Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links? • Internal Linking Best Practices“. 5 SEO Tactics to Maximize Internal Links MOZ  [...]

An effective SEO strategy is of utmost importance for growing your business online. It enables you to reach more and more prospects who are searching for products and services online. Search Engine Watch has published a new white paper ‘Top 5 SEO Mistakes’ to help you learn about the most common SEO mistakes we make. The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long term benefits of digital marketing. This... [...]

TopRank Marketing’s Lane Ellis has published an article highlighting 12 top b2b SEO trends & predictions for 2021. He says, “The search marketing landscape has always been one of rapid changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a full-time job for top B2B SEO professionals. Luckily, for 2021 we’ve got a wealth of SEO insight from 12 of the world’s leading search subject matter experts that you can use to hit the ground running as a new year of search unfolds. Let’s jump right in and see how top search... [...]

A strong SEO strategy can help you to escalate your blog or website to a new level. By keeping pace with the changing search algorithms, you can continue to benefit from the search engines. SEMrush contributor Connor Lahey has shared nine tips to help you optimize your blog posts for SEO. He says, “Whether you’re a small business owner looking to launch an e-commerce site or an SEO expert, below is an in-depth overview of our top blog SEO tips to help you optimize your next piece of content. More specifically, we’ll explain how great content should: Leverage Topic Clusters to Organize... [...]