SEO is one of the most important elements when it comes to growing your business online. With a well-planned SEO strategy, you can enhance your online reach to acquire new customers. SEMrush contributor James Brockbank has shared a seven-step guide to help you create a strong B2B SEO strategy. He says, “In this guide, we’re going to break down the essential parts of a complete B2B SEO strategy and look at the key differences with B2C SEO. Specifically, we’ll look at: What Is B2B SEO? The Differences Between B2C and B2B SEO B2B SEO Success Stories A 7-Step B2B SEO Strategy What... [...]

While launching a new website, you need to be considerate about some of the most important elements that can help it to grow. It is SEO. SEMrush contributor Erika Varagouli has shared seven SEO tips to grow your new website. She says, “According to our State of Content Marketing Report, attracting more traffic is a priority goal among marketers, with some 71% hoping to draw more consumers to their websites. Done right, SEO can lower customer acquisition costs, making it an appealing avenue for companies looking to grow without breaking the bank. This is invaluable for startups: You don’t... [...]

MOZ has published a new episode of Whiteboard Friday video ‘5 SEO Tactics to Maximize Internal Links’ featuring Cyrus Shepard. The MOZ team says, “Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links? • Internal Linking Best Practices“. 5 SEO Tactics to Maximize Internal Links MOZ  [...]

An effective SEO strategy is of utmost importance for growing your business online. It enables you to reach more and more prospects who are searching for products and services online. Search Engine Watch has published a new white paper ‘Top 5 SEO Mistakes’ to help you learn about the most common SEO mistakes we make. The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long term benefits of digital marketing. This... [...]

TopRank Marketing’s Lane Ellis has published an article highlighting 12 top b2b SEO trends & predictions for 2021. He says, “The search marketing landscape has always been one of rapid changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a full-time job for top B2B SEO professionals. Luckily, for 2021 we’ve got a wealth of SEO insight from 12 of the world’s leading search subject matter experts that you can use to hit the ground running as a new year of search unfolds. Let’s jump right in and see how top search... [...]

A strong SEO strategy can help you to escalate your blog or website to a new level. By keeping pace with the changing search algorithms, you can continue to benefit from the search engines. SEMrush contributor Connor Lahey has shared nine tips to help you optimize your blog posts for SEO. He says, “Whether you’re a small business owner looking to launch an e-commerce site or an SEO expert, below is an in-depth overview of our top blog SEO tips to help you optimize your next piece of content. More specifically, we’ll explain how great content should: Leverage Topic Clusters to Organize... [...]

An effective SEO strategy can help you to get more visitors and turn your website into a profit-making machine. The search algorithm also considers your site navigation in the process of optimization. Botify contributor Petra Kis-Herczegh has published an article highlighting some useful ways to creating an SEO-friendly website navigation. She says, “Your website navigation is one of the primary ways that search engine crawlers find and crawl your content. A well-structured navigation can help search engines understand which pages are most important and can help shape page authority. Conversely,... [...]

Searchmetrics has published a new episode of the Voices of Search podcast titled ‘SEOs Driving Impact Outside of SEO’ featuring Tyson Stockton & Alan Turner. The Searchmetrics team says, “Join host Ben as he concludes Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales (Americas) Alan Turner. They conclude their discussion on how SEOs can drive impact inside, and outside, of SEO using search data. Communicating SEO data findings with top level executives is imperative to driving impact. However, lack of SEO understanding from the top hinders... [...]

SEO is an ongoing task that you need to improve with time. By adjusting your SEO strategy with the algorithm changes, you can continue to improve your traffic. Rank Ranger’s Darrell Mordecai has shared the SEO mistakes he made and how you can avoid it. Mordecai says, “This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales. Now let’s first figure out what went wrong in my blog post… FIGURING OUT WHAT WENT WRONG I have to admit I was pretty new to SEO back then. I had gone from intern to in-house writer. The first... [...]

Seer Interactive contributor Katelyn Sidley has published an article on the use of PDFs for SEO. She says, “PDFs have widely been debated in the SEO community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming or contributing to your website’s success How to make your PDFs “SEO Friendly” Why PDFs may be “bad for SEO”? Here are some common reasons why PDFs may be bad for SEO: HTML pages are easier for machines (search engines) to understand than... [...]