MOZ has published a new Whiteboard Friday video ‘Overcoming Blockers: How to Build Your Red Tape Toolkit’ featuring Heather Physioc. The MOZ team says, “Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success when it comes to the tangled web of red tape that’s part and parcel of most organizations. In this helpful... [...]

The ‘People Also Ask’ boxes have grown in popularity as they provide relevant information to the searchers. According to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box. Joshua Hardwick of Ahrefs, has shared a guide on how to rank in ‘People Also Ask’ boxes. He says, “In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help your SEO. But first, the basics… What is the ‘People Also Ask’ (PAA) box? Is it worth trying to rank in PAA boxes? How to rank in PAA boxes Other ways to use... [...]

Search engines use the meta description is an HTML attribute to show what your page is about. It helps your target audience learn about the page and open it. Ahrefs contributor Michal Pecánek has shared four ways to efficiently write the perfect meta description. Pecánek says, “In this guide, you’ll learn how to create great meta descriptions fast and how to audit them efficiently. But first, let me explain why meta descriptions still matter despite their seemingly low SEO importance. Why meta descriptions still matter Having a compelling meta description entices more people to... [...]

MOZ contributor Annaleis Montgomery has published a new guide called ‘How To Focus Your SEO Strategy’. In this guide, Montgomery highlights some useful techniques for businesses looking to enhance their organic reach and traffic. She says, “With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses... [...]

The 2020’s peak shopping season will be approaching soon. You can grow your sales this year by developing a stronger SEO and sales strategy. MOZ contributor Miriam Ellis has shared local SEO tips for the 2020 holidays. Ellis says, “Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020. I hope these eight local search marketing tips will help you make good connections that serve your customers — and your business — well into the new year. 1) Survey customers... [...]

Achieving high rankings in search engines is one of the goals of every business. Your selection of keywords plays an important role in this process. In his new video ‘A Quick Hack That’ll Help You Rank For More Keywords’, Neil Patel has some help for you. He says, “Today I’m going to share with you a quick hack that’ll help you rank for more long-tail keywords. So if you already have it, make sure you sign up for Google search console. It’s a free app from Google, that tells you any errors you have on your website, what keywords you’re ranking for,... [...]

By staying in touch with like-minded people, you can continue to keep yourself updated. SEO is a niche, where you need to be learning from others. Ahrefs contributor Si Quan Ong has shared information about the four best Facebook Groups for SEOs. He says, “Below, I’ll reveal what these groups were, and what I liked and disliked after joining them. Affiliate SEO Mastermind SEO Signals Lab The Proper SEO Group SEO Secrets by Detailed.com 1. Affiliate SEO Mastermind Members: 14,711 Owner: Matt Diggity Type: Private Topics: SEO, affiliate marketing Number of votes: 126 Owned and... [...]

Google’s algorithm changes and your link quality plays important role in your rank volatility. If you are seeing volatility in your Google rankings, you need to check out this article by Rank Ranger’s Darrell Mordecai. Mordecai says, “The first step to figuring out what is causing your page’s instability is to log into your handy rank tracker to see if you can see any patterns. In order to do that I will be looking at the pages in our Fluctuations Report in the SEO Monitor. Now, there are cases where the ranking fluctuations are caused by the SERP itself. Case Study 1 –... [...]

SEO is the key to your organizational growth today. With the changing search algorithms, you need to keep your SEO strategy dynamic – for best results. Searchmetrics has published a new episode of ‘Voices of Search’ podcast titled ‘Preparing for the Uncertain Future for SEO’ featuring Tyson Stockton and Benjamin Shapiro. The Searchmetrics team says, “Predicting what happens next in this chaotic year is ineffectual. What organizations can do is analyze their data and examine trends in their industries to set a path forward to success. Join host Ben as he concludes... [...]

Managing SEO on your own is a challenging task. But with the right knowledge, you can manage the SEO tasks on your own. Kevin Indig has published an article highlighting some useful insights on managing SEO inhouse. Indig says, “In SEO, what you know doesn’t matter as much as what you ship. The problem with shipping is that many inhouse SEOs don’t have enough resources, leadership buy-in, and support to drive significant results. Hearing about the same problems over and over led me to write this guide for inhouse SEOs and share some of my experience in solving them. We’ll start with... [...]