Your content plays an important role in improving your SEO performance. You can utilize the same content in different ways. MOZ contributor Liam Barnes has shared some useful tips on improving your SEO performance with existing content. Barnes says, “Once you write out your content, how do you ensure that people read it? Like any other content strategy, make sure that the process of planning, creating, and executing is written down (most likely digitally in a spreadsheet or tracking tool) and followed. Let’s break down how to get the most out of your content. 1. Grab attention with your... [...]

Semantic search indicates the ability of search engines to consider the searcher intent and contextual meaning of search phrases when serving content to users on the web. SEMrush contributor Connor Lahey has shared a 6-point guide to help you learn the impact of semantic search on your SEO. Lahey says, “Semantic search drives an enhanced level of understanding behind the meaning of search queries (let’s not forget that 15% of searches have never been made before), returning results that are both more relevant but also personalized. In short, the main thing to understand that semantic... [...]

MOZ has published the new Whiteboard Friday video ‘Accessible Machine Learning for SEOs’ featuring Britney Muller. The MOZ team says, “Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that’s not true, and to go through a few steps to get you started. To see more on machine learning from Britney and our other MozCon 2020 speakers,... [...]

Many people believe that older domains rank higher in Google search. Practical Ecommerce contributor Jill Kocher Brown has shared an article quoting Google’s John Muller that domain age is not a ranking signal. Brown says, “Many myths surround the complex signals that search engines use to determine organic rankings. I’ll debunk nine such myths below and share the four factors that matter. 9 SEO Myths Domain age. One of the most popular myths is that older domains rank more strongly. It’s not true. The major search engines have access to domain age, IP address, and owner. However,... [...]

MOZ has published a new Whiteboard Friday video ‘Overcoming Blockers: How to Build Your Red Tape Toolkit’ featuring Heather Physioc. The MOZ team says, “Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success when it comes to the tangled web of red tape that’s part and parcel of most organizations. In this helpful... [...]

The ‘People Also Ask’ boxes have grown in popularity as they provide relevant information to the searchers. According to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box. Joshua Hardwick of Ahrefs, has shared a guide on how to rank in ‘People Also Ask’ boxes. He says, “In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help your SEO. But first, the basics… What is the ‘People Also Ask’ (PAA) box? Is it worth trying to rank in PAA boxes? How to rank in PAA boxes Other ways to use... [...]

Search engines use the meta description is an HTML attribute to show what your page is about. It helps your target audience learn about the page and open it. Ahrefs contributor Michal Pecánek has shared four ways to efficiently write the perfect meta description. Pecánek says, “In this guide, you’ll learn how to create great meta descriptions fast and how to audit them efficiently. But first, let me explain why meta descriptions still matter despite their seemingly low SEO importance. Why meta descriptions still matter Having a compelling meta description entices more people to... [...]

MOZ contributor Annaleis Montgomery has published a new guide called ‘How To Focus Your SEO Strategy’. In this guide, Montgomery highlights some useful techniques for businesses looking to enhance their organic reach and traffic. She says, “With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses... [...]

The 2020’s peak shopping season will be approaching soon. You can grow your sales this year by developing a stronger SEO and sales strategy. MOZ contributor Miriam Ellis has shared local SEO tips for the 2020 holidays. Ellis says, “Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020. I hope these eight local search marketing tips will help you make good connections that serve your customers — and your business — well into the new year. 1) Survey customers... [...]

Achieving high rankings in search engines is one of the goals of every business. Your selection of keywords plays an important role in this process. In his new video ‘A Quick Hack That’ll Help You Rank For More Keywords’, Neil Patel has some help for you. He says, “Today I’m going to share with you a quick hack that’ll help you rank for more long-tail keywords. So if you already have it, make sure you sign up for Google search console. It’s a free app from Google, that tells you any errors you have on your website, what keywords you’re ranking for,... [...]