An effective SEO strategy helps you to optimize your webpages and content to rank high on a search engine. By regularly measuring your SEO performance, you can continue to grow your online reach. SEMrush contributor Erika Varagouli has shared 10 ways to help your measure your SEO performance and results. Varagouli says, “In our State of Content Marketing Report, we’ve established that SEO is still one of the most efficient digital marketing tactics. But having an SEO strategy and implementing it is only the first step. You need to keep tracking the results, as well. In this guide, we’ll... [...]
Archive for the 'SEO Tips' Category
SEO continues to be one of the most important processes to get more and more website visitors. A strong SEO strategy can help you to enhance your global online presence. SEMrush contributor Amanda Milligan has shared 10 ways to help you improve your SEO in 2021. She says, “In today’s data-driven world, organizations need a way to analyze and interpret their SEO efforts to stay ahead. To achieve this, 73% of marketers use SEO tools to refine their content and enhance content ratings on Google. By making small modifications to your website content, you can improve the likelihood of receiving... [...]
A long-tail keyword is a keyword that has a main keyword in it with several variations added with other words. Portent’s Katie Spencer has published a comprehensive article on why long-tail keywords are very useful for better SEO performance. She says, “Long-tail keywords matter because they convert better. After all, the people searching for them know just what they want. And by targeting those keywords with your content, you can give them what they are looking for. As a result, all those long-tail phrases generate more revenue. Long-tail keywords can also help you create new content... [...]
Search Engine Journal is hosting a webinar ‘How to Turn SEO Into a Measurable Revenue Generator’ on Wednesday, November 4 at 2.00 pm ET. The SEJ team says, “In this presentation, you will learn how to: Calculate SEO ROI on new customer acquisition at the keyword level. Implement those insights into thousands of new webpages without creating a single Jira ticket. Attribute your company’s revenue growth to your SEO efforts. One of the biggest challenges for SEO professionals is measuring your return on investment”. How to Turn SEO Into a Measurable Revenue Generator Search... [...]
SEMrush is hosting a webinar ‘How to Grow Organic Traffic with Less Content’ on Wednesday, October 28, 2020. This webinar will feature Nik Ranger, Peter Mead, and Victor Paan. In this webinar, start-ups, agencies, inhouse SEO’s can learn how to rank for more keywords with less content by: Using a Total Addressable Market Analysis for SEO to identify business opportunities, Prioritize your content strategy using the ICE framework, Automate falling traffic reporting and learn about Historical Optimization, Identifying and prioritizing SEO tech debt fixes, Work with non-SEO channels... [...]
SEO automation refers to the automation of tasks that you would usually need to carry out manually. With SEO automation, you can save time and money. SEMrush contributor Erika Varagouli has shared information about eight SEO automation tools for improving your SEO performance. Varagouli says, “Many of the tools that are available within SEMrush are set up to help you to automate tasks that you would otherwise have to do manually. From tracking rankings to auditing your site for technical issues, we’ve got you covered. Here we’ll dive deep into six automation tools that the... [...]
Search Engine Journal is hosting a webinar ‘Local SEO Workflows to Grow Your Business in Google’ on Wednesday, October 28 at 2.00 pm ET. This webinar will feature Ross Tavendale, Managing Director, Type A Media and Loren Baker, Founder, Search Engine Journal. In this presentation, you will learn: How to increase your marketing efforts on Google and generate more customers from organic search. Smart formulas and workflows you can teach your team to work smarter with your GMB listing. The newest local SEO techniques to get your GMB page and your website ranking well in local search. Local... [...]
According to Search Engine Land, the average business drives 53% of its traffic through organic search. By creating a strong SEO strategy, you can continue to receive more and more web traffic. SEMrush contributor James Brockbank has shared an article on calculating SEO ROI with formulas that show real results. He says, ” Calculating the ROI of your SEO campaign is possible, however. In this guide, we’ll talk you through exactly how to go about doing this, as well as helping you to understand its importance and the challenges that come alongside it. Specifically, we’ll take a... [...]
The PubOps team has published a new video ‘Website Speed, Google News & Web Stories’ with Barry Schwartz. Barry Schwartz sits down to discuss the importance of website speed and how it affects rankings. He shares his thoughts on Google News Showcase, Web Stories, and Google’s efforts to be more transparent about how search and rankings work. Watch the video here. [...]
To rank higher in Google search, you need to carefully study its algorithm changes and prepare an SEO strategy that helps you grow your site traffic. SEMrush contributor Connor Lahey has shared 15 Google SEO ranking factors to help you achieve higher rankings. Lahey says, “Your website’s visibility refers to how prominently its pages appear in search engine results. Google’s ranking process determines where the content appears on the search engine result page (SERP). Google uses complex algorithms to determine which content is most relevant and valuable to internet users. These algorithms... [...]