Chris Long of Go Fish Digital has published an article about the company’s ‘SEO ROI Calculator’. You can use this calculator to find the average conversion rate of your site with certain inputs. Long says, “You can use our SEO ROI calculator to better estimate the value of SEO for your website. To use the SEO ROI calculator, you can input how much additional organic traffic you would like to receive to your website. Next, input how much a website conversion is worth to your business and the average conversion rate of your site. The SEO ROI calculator will then return an... [...]
Archive for the 'SEO Tips' Category
Quality content helps you to rank higher in search engines and gets you more website traffic. By optimizing your content for the search engines, you can improve your business performance. SEMrush contributor Jessica Foster has shared six tips to help you optimize your content for the search engines. Foster says, “In this guide, I detail how to create search engine optimized content using keywords naturally, based on a deeper understanding of search intent, and how to use tools to inform your content structure. Can Keyword Usage Really Be “Natural”? In speaking to business owners outside... [...]
Yoast SEO expert Fleur Heesen has published an article highlighting a linguistic approach to creating content that ranks. Heesen says, “Before we can go into the linguistic approach to SEO, we first have to understand what language is. Language consists of many different aspects. Think about it: we make speech sounds or write letters, which together form words. We put these words in a specific order, so they form sentences and phrases. And these sentences mean something to us. Sometimes we also want to achieve something with language. For example, when we say “it’s cold in here,” we... [...]
Ahrefs has shared 63 useful SEO Statistics for 2020. This list covers top SEO statistics, ranking statistics, backlink statistics, keyword statistics, SEO industry statistics and more. Si Quan Ong says, “These are the most interesting SEO stats we think you should know. 68% of online experiences begin with a search engine. (BrightEdge) 0.78% of Google searchers click on results from the 2nd page. (Backlinko) 53.3% of all website traffic comes from organic search. (BrightEdge) 92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro) SEO drives 1000%+... [...]
Rank Ranger has published a new podcast episode ‘A Fresh Take on FAQs for SEO’ featuring Ashley Segura. Mordy Oberstein and Sapir Karabello say, “Ashley Segura the mad hatter of Top Hat Rank joins the podcast to offer a fresh look at FAQs for SEO! Why a good FAQ is super helpful for your SEO One massive FAQ? Multiple categorized FAQs? How to craft your FAQs! From markup to media, how to enhance, track, and judge the effectiveness of your FAQs! Plus, we look at CTR on the SERP when ranking above the fold vs below the fold”. A Fresh Take on FAQs for SEO Rank Ranger [...]
Rank Ranger has published a new In Search podcast episode ‘Mining Google Patents for SEO Gems’ featuring Bill Slawski. Mordy Oberstein says, “SEO legend Bill Slawski joins us today for a sweeping look at what patents tell us about Search! We’re getting into: How to approach a Google patent Why the information within patents is incredibly important to doing SEO What trends the patents have revealed about what Google is looking for”. Listen to this podcast and learn: How Google is Making It Tougher Than Ever to Reach Broad Audiences How to Analyze Google Patents to Unlock... [...]
As we mentioned yesterday, Profit Sniper X was just launched. It is tailored to beginners online, although anyone could use it productively. They specifically designed it so that you don’t need: • A list • Any experience • Any tech skills Profit Sniper X automates setting up marketing funnels, but with a difference. It can trask the results and it lets you do “A/B testing” Usually the technology of marketing funnels is complicated, especially if you want to track your results and even more, if you want to optimize your results through testing. But that is what Profit... [...]
Search Engine Journal‘s Danny Goodwin has published a new podcast episode ‘Updating Content, News SEO, Time on Site & More’ featuring Loren Baker. Goodwin says, “Today marks the 200th episode of The Search Engine Journal Show and what better way to celebrate this milestone than having Loren Baker, the Founder of Search Engine Journal, as a guest. In June 2003, Loren launched Search Engine Journal on Blogspot as a personal project. Fast-forward 17 years later, Search Engine Journal has survived to become an influential media channel in the digital marketing industry. Get... [...]
Funnels (a funnel is a collection of web pages you lead visitors through, promoting something on each page) are the building blocks of any successful online business. You can create a funnel manually, but there are a number of software packages that make it a lot simpler to build the funnel you want. When you send traffic to your funnel, there are people who drop out along the way, although some will travel the whole distance with you. These dropouts are referred to as “leaks” in your funnel. That’s normal. Not every visitor will want or need everything you have to offer. But... [...]
SEO is an experimental process. You need to try different tactics and practice the one that deliver desired results. ContentKing’s Ondřej Koraba has shared some useful lessons from the real world SEO fails from 2020. Koraba says, “SEO can be rather tricky. One bad click or a rogue character can ruin everything. Learning from mistakes does wonders. That’s why we’ve covered quite a few SEO disasters in the past. We thought it was time for another edition, so we’ve compiled the top five SEO fails that took place in 2020. Let’s see what major companies did wrong and how you... [...]