Natural language the way we speak naturally. With the advancements like big data and machine learning, search engines are beginning to understand the very nature of content —without the help of keywords used by the Internet users. Search engine results improve with the help of natural language processing. Portent‘s Evan Hall has published an article on improving SEO with natural language processing tools. Hall says, “I want to talk about BERT and what it means for SEO, but I want to give some context around the problem first and dispel some misconceptions that are still with us. Early... [...]

Yesterday we published a post about JavaScript SEO. To help you further, we are sharing a video dealing with JavaScript. Search Engine Land team has published a new video ‘Common JavaScript errors that can harm your SEO’ featuring Martin Splitt. The SEJ team says, “One popular misconception is that JavaScript simply does not work well for search engines. “Well, you could [have JavaScript work well for search engines] if your JavaScript wouldn’t be roboted, so we [Google] can’t access your JavaScript,” Splitt said. When using external JavaScript files as part of the page,... [...]

Technology has come out as one of the biggest boons for human kind during the COVID-19 pandemic. Search gave people flexibility to keep themselves updated about the disease. In this, SEO does play a pivotal role. Searchmetrics Anthony Costello has shared five strategies to help you manage SEO during the crisis. Costello says, “SEO is a valuable long-term marketing tool and strategy for businesses small and large to build, expand and preserve their online presence. Here are some essential SEO tips for businesses large and small to leverage in the uncertain weeks that lie ahead: Maintain,... [...]

To achieve desired results from your SEO efforts, you need a strong strategy that can be execute with the right tools. With effective copywriting tools you can grow your your website traffic in an exponential manner. Distilled contributor Anthony DeSordi has shared five important copywriting tools that can help you to strengthen your SEO. DeSord says, ” I’ll share with you five important copywriting tools that ensure your title tags, headers, and on-page copy stand out from the crowd and attract your target audience. 1. Avoid any costly spelling mistakes – Grammarly When writing,... [...]

Google continues to update its search algorithm in order to provide a better search experience to its users. You can improve the amount of organic traffic you receive by understanding these changes and adjusting your SEO strategy accordingly. The Botify Team has interviewed a group of SEO experts, and together they have answered 13 questions related to the recent search algorithm updates and volatility in the SERPS. These questions have been answered by the following experts: Shawn Huber, SEO Manager at T-MobileTim Resnik, Head of SEO, Product at WalmartLaura Giuliari,... [...]

The Google Chrome browser offer several extensions ( integrated software programs to improve overall browsing experience) for different online tasks. To help you improve your search engine marketing, Chrome provides an array of SEO extensions. Go Fish Digital contributor Stewart Fussell has shared a list of 10 highly useful SEO extensions available on Chrome. Fussell says, “The Google Chrome extensions detailed here are those that I have found to be most useful for SEO work, however, there are also a few that help me in everyday life as well. Installing an extension takes no time at... [...]

According to MOZ, JavaScript is the interactivity and a core component of the dynamic web. You can improve your search engine marketing by understanding JavaScript and its potential impact on search. Ahrefs‘ Patrick Stox has published a comprehensive  article on JavaScript SEO. Stox says, “I’m not saying that SEOs need to go out and learn how to program JavaScript. It’s quite the opposite. SEOs mostly need to know how Google handles JavaScript and how to troubleshoot issues. In very few cases will an SEO even be allowed to touch the code. My goal with this post is to help you... [...]

Searchmetrics‘ Tyson Stockton has published a new episode of Voices of Search podcast entitled ‘The “Death” of Ranking Factors’ featuring Brianna Anderson. Listen to this podcast and learn about the new version of SEO analytics. Stockton says, “The SEO community has long held ranking factors in high regard, although some in the community argue ranking factors are decreasing in importance. Join host Ben as he concludes his conversation with Brianna Anderson of BEAST Analytics as they discuss the impending “Death,” of ranking factors. Summary SEOs traditionally... [...]

By understanding how Google analyzes you content, you can improve your search engine marketing. Keyword stemming is the process that enables you to learn about Google’s ability to understand different word forms of a specific search query. Yoast has published an article to help you understand keyword stemming. The Yoast team says, “When people talk about keyword stemming or a stemming algorithm, they mean that the algorithm is able to recognize different word forms of a certain keyword. That’s exactly what the word forms functionality in Yoast SEO does. In regard to synonyms: we do not... [...]

SEMrush contributor Maria Kalyadina has published ‘The Definitive Guide to eCommerce SEO for 2020’. This comprehensive guide offers advice on how to develop an SEO strategy for ecommerce websites and provides tips and strategies to optimize your site effectively. This guide covers the following: Why SEO Is Important for Your eCommerce Site Keyword Research for eCommerce Websites On-Page SEO for eCommerce Websites Technical SEO for eCommerce Websites How to Fix Common Technical SEO Issues on eCommerce Websites Content Marketing for eCommerce Sites Link Building for eCommerce Sites Local... [...]