Lead generation is the ultimate goal of your search engine optimization strategy. By getting more leads, you can increase the chances of improving your sales. Rank Ranger Mordy Oberstein and Sapir Karabello have published a new podcast episode ‘Finding More Leads for More SEO Clients’ featuring Deepak Shukla. Listen to the podcast and learn: How to find more good leads for more good SEO clients Has the market shifted? Is SEO passé and should you be peddling “organic growth?” How to push hard to get those new clients without coming off as spammy. Here is the podcast: The... [...]

Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Technical SEO, Thinking Like a Robot & More’ featuring Jamie Alberico. Listen to this podcast to learn how you can improve your business performance by improving your technical SEO skills. Goodwin says, “As one of the brightest in the field, Jamie regularly shows all kinds of awesome insights and interesting takes over on Twitter. Technical SEO is her turf, but did you know she started out in the industry as a website content writer? Curiosity took her into the rabbit hole that is SEO –... [...]

SEO copy is a specialized form of content that contains key phrases your target reader types into a search box to find the information. An effective SEO copy helps you to rank your content higher in search results. SEMrush contributor Maria Kalyadina has published ‘Ultimate SEO Copywriting Guide’ to help you write effective copy for better SEO. Kalyadina says, “This guide will help you create content that will be useful for both people and search engines. A copywriter’s job has always been a tough one — create engaging copy that showcases the value a business or product... [...]

MOZ has published a new Whiteboard Friday video ‘5 Common Objections to SEO (& How to Respond)’ featuring Kameron Jenkins. The MOZ Team says, “With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever”. MOZ  [...]

URLs that are designed to meet the needs of users and searchers are known as SEO friendly URLs. Such URLs make it easier for search engines to find your content. Ahrefs contributor Joshua Hardwick has published a nine-step guide to help you create SEO-friendly URLs. Hardwick says, “There’s rarely much point changing existing URL slugs as it takes too much time. You’re also likely to do more harm than good. So let’s focus on new posts and pages. If you did keyword research and created content around that keyword, jump to step 6. If you created your page without doing keyword research... [...]

Automation is the key to enhancing productivity. You can boost your SEO performance by automating tasks such as intent mapping and analysis. Search Engine Journal contributor Winston Burton has shared six ways you can automate your SEO tasks with Python, an open-source, object-oriented programming language. Burton says, “It’s a list of the six SEO tasks you can automate with Python based on my experience of running repetitive and tedious tasks that took me and my team a lot of time to do: Implementation Visibility Benchmarking Intent Mapping XML Sitemaps Response Code Analysis SEO... [...]

As a part of his training series on content marketing, Neil Patel just released a video on YouTube to introduce you to the basics of Search Engine Optimization (SEO). When your strategy for your site is to create useful content that attracts visitors to follow you, it’s important, of course, that a person come to your site for the first time. SEO helps make your site visible in search results, which brings more people to your site for their first time. Then, your good content can keep them coming back. Patel plans to release more content marketing training. But this is a good place to start:... [...]

The COVID-19 has created an uncertainty in business and lives of people. To keep your business safe and running in the situations like this, you need to have a plan. With the right strategy you can keep your business growing. The Search Engine Journal team is hosting a webinar on ‘The Future of SEO: How to Safeguard Your Brand in an Unpredictable World’ on Wednesday, April 8, 2020 at 2.00 pm ET. SEJ team says, “Join our next sponsored webinar with Pat Reinhart, VP of Digital Strategies at Conductor and star of 30l30, in a one-time-only session on how to optimize and best... [...]

Google defines dynamic rendering as indexable, public JavaScript-generated content that “changes rapidly, or content that uses JavaScript features that aren’t supported by the crawlers you care about”. A video from Google Webmasters explaining how the dynamic rendering process works, how it affects your page-load time and how it affects the view search engines have of your site. Here’s a video explaining the dynamic rendering process: Dynamic Rendering for JavaScript web apps. Search Engine Journal’s Brent Csutoras has published a new podcast episode... [...]

Google Analytics service allows you to analyze in-depth detail about the visitors on your website. You can use analytics to gain useful insights to shape the success strategy of your business. The Cardinal Path team is hosting a webinar on ‘Google Analytics 101: Fundamentals of Google Analytics’ on Tuesday, April 7, 2020 at 1.00 pm ET. Cardinal team says, “Google Analytics is the industry standard for web analytics and a powerful tool that allows marketers to better understand and optimize for a target audience. Whether you’re new to analytics, or a power-user looking... [...]