Search Engine Optimization is one of the most important elements that plays a vital role in getting more customers by offering a wide exposure to your brand. Search Engine Land columnist Jeremy Knauff has shared some critical tasks that can help you strengthen your SEO efforts. Knauff says, “In this article, I’m going to dig into the tasks that we typically handle on a quarterly or yearly basis, because frankly, they often get ignored until there is a crisis. Proactively handling them will give you a powerful advantage over competitors. Crawl for broken links Pages get moved or deleted.... [...]

Search Engine Optimization plays a pivotal role in helping you build an online credibility in the eyes of the search engines. Today local SEO also has a significant role to play in brand building. MOZ contributor Miriam Ellis has shared a short guide to help webmasters build linked unstructured citations for enhancing local SEO. Ellis says, “Link building is as old as organic SEO. Structured citation building is as old as local SEO. Both practices have long sought to influence Google rankings. But a close read of the local search marketing community these days points up an increasing emphasis... [...]

The Entrepreneur magazine store is offering the ‘SERPstash Premium’ at a special price of $20. This software can do the following things for you: Analyze & filter ranking keywords related to your industry Discover who is ranking for the same keywords that you decide to target Find the top 100 highest quality websites linking back to your website & who is linking to your competitors Improve your site’s speed w/ simple tests & insights from Google Find your site’s current ranking on Google & Bing Identify indexed pages, top queries & backlinking pages Test... [...]

Search engine marketing cannot help you achieve success unless you instill the essential elements that play a pivotal role in getting your sites indexed. MOZ contributor Jeff Baker has shared an analysis of seven search ranking factors that we may like to consider for enhancing our SEO impact. Baker says, “We wanted to see how newly written, original content performs over time, and which factors may have impacted that performance. Why do this the hard way, dude? “Why not just pull hundreds (or thousands!) of data points from search results to broaden your dataset?”, you might be thinking.... [...]

The search engine optimization is something that needs you to keep updated in real time with the changing search engine algorithms. Torque contributor Nick Schaferhoff has shared five SEO tactics that we need to stop using now. Schaferhoff says, “These are outdated SEO techniques that are either completely ineffective or will actually cause search engines to punish you. Not only will you learn what they are but also what you should be doing instead. Let’s get started right away. Ineffective and Outdated SEO Tactics You Should Stay Away From Seriously, stop using the stuff below. It no... [...]

Search Engine Optimization is a skill everyone of us is need to survive over the web. Fortunately there are multiple sources to enhance our SEO knowledge and put it into practice. The MOZ team has published the Whiteboard Friday video featuring Dana DiTomaso on ‘What SEOs Can Learn from AdWords’. DiTomaso has discussed negative SEO, title tags and meta descriptions, word combinations and extensions in his video. The MOZ team says, “Organic and paid search aren’t always at odds; there are times when there’s benefit in knowing how they work together. Taking the time... [...]

The Articulate contributor Alex Cohen has shared eight b2b SEO statistics that can be helpful to the online marketers. Cohen says, “Type ‘B2B SEO’ into Google and press enter. You’ll be rewarded with 30.8 million results, offering ‘fresh perspectives’ and promising ‘high quality leads’. You’re experiencing the SEO while researching the SEO, finding yourself swallowed by SEO-ception. Facing a wall of opinions and advice is overwhelming, so we’ve gathered some essential B2B SEO statistics to help clear the fog and make sense of the millions. 89% of B2B researchers use the... [...]

Search Engine Optimization is the key to getting visible on the search landscape. As we all know it is one of the easiest ways to reach out the maximum number of people. Entrepreneur contributor Heeta U Parikh has shared a useful article highlighting the do’s and don’ts of the SEO campaigns. Parikh says, “Businesses have realised the importance of ranking higher on the search engine results page, as it increases their traffic and visibility across target audiences. This has led to an increased investment in SEO campaigns, especially by companies that have higher stake in expanding... [...]

Articulate team has published an SEO guide for B2B technology companies. This seven chapter guide describes the techniques that can enhance the SEO performance for the b2b tech firms. Here’s the guide chapterization. Chapter 1: What is SEO in 2018? Chapter 2: Keyword research Chapter 3: Local SEO for B2B technology companies Chapter 4: Technical SEO – what you need to know Chapter 5: Link building Chapter 6: Website SEO Chapter 7: SEO copywriting. Articulate’s SEO guide for B2B technology companies Articulate  [...]

Search engines are the major course of web traffic that we get today. Majority of the customers that we acquire land to our website via search. So it is important to keep the websites ready to match with the search engine algorithms. This can help us get more prospects and customers. Content Marketing Institute columnist Jodi Harris has shared four tips to help marketers improve their SEO. Harris says, “One of the most talked-about shifts in the search world this year has been Google’s transition to mobile-first site indexing – i.e., crawling the mobile version of a site page to analyze... [...]