A well designed landing page helps you attract the more prospects and help your convert them into customers. IT serves as the first entry point to your web presence. ReadWrite contributor Rohit Prasanna has shared five tips to help marketers improve the conversion rate of their landing pages. Prasanna says, “Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your... [...]

MOZ contributor Bill Sebald has shared a comprehensive article to guide marketers on getting more keyword metrics for their target keywords. Sebald says, “If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets. Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would... [...]

Search Engine Optimization is the backbone of any business today as it enhances your chances to land in the search engine results. If you are ignoring SEO, Search Engine Land columnist Stephan Spencer has shared five ways you are harming your business. Spencer says, “A well thought-out SEO strategy will bring more qualified traffic to your website. Quality content tailored to the needs of your customers will bring a higher conversion rate. These things are well known. But ignoring SEO altogether doesn’t just mean losing a few sales here and there: it can be risky or potentially disastrous... [...]

MOZ has published the Whiteboard Friday video featuring Kameron Jenkins on ‘Spectator to Partner: Turn Your Clients into SEO Allies’. The MOZ team says, “Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “”just SEO a site. “” In today’s Whiteboard Friday, Kameron Jenkins outlines tactics... [...]

In today’s competitive marketing environment we need to find different ways to keep the customers happy. It is the key to achieving long-term success for any brand. And when it comes to b2b marketing, the success is determined by the conversion rate. Econsultancy columnist Manish Dudharejia has shared four tips to help marketers improve their b2b conversion rate optimization. Dudharejia says “If your team is ready to take CRO design more seriously, here are four statistically proven strategies to consider. 1. Offer simplified online checkouts Arguably one of the most important steps... [...]

Search Engine Land contributor John Lincoln has shared an useful article sharing some tips on using HSTS for improving SEO and website security. The HTTP Strict Transport Security (HSTS), a response header instructs browsers for connect to a certain website using HTTPS.  It also speed and security of HTTPS websites. Lincoln says, “One of the flaws associated with HTTPS is that it isn’t entirely hack-proof.  It leaves your site open to SSL stripping. This occurs when a hacker changes the connection from an encrypted connection to an older version. This often occurs with 301 redirects... [...]

Search engine optimization plays an important role in boosting your ecommerce sales. It allows you to showcase your products to the searchers. Shopify contributor Samantha Renée has shared nine steps to help ecommerce store owners rank their stores in the search engines. Renée says, “As a Merchant Success Manager at Shopify, I spend much of my time helping merchants find new ways to identify and scale their marketing efforts. Much of my experience with SEO comes from growing my own store, Weave Got It Canada, where organic search traffic has become a key pillar for our overall growth.... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘SEO Negotiation: How to Ace the Business Side of SEO’. The MOZ team says, “SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice”. SEO Negotiation: How to Ace the Business... [...]

If you are not getting required hits from the search engines, your content can be one of the responsible factors. You need to develop content with a balanced approach wherein it satisfies your readers in terms of the quality and also it drives search traffic. Search Engine Land contributor Paddy Moogan has shared a useful checklist to help marketers cover important SEO points in their content marketing campaigns. Moogan says, “Here’s a checklist of key items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts. While ranking may not be the primary... [...]

The Yoast team has hosting a training session on ‘Start optimizing for the right keywords’  Thursday, August 23, 2018. The Yoast team says, “Yoast Academy proudly announces the newest addition to its SEO training catalog: the Keyword research training, coming August 23rd! In this training, you will learn about the first and most important step in SEO: keyword research. Before you start writing your website’s content, you need to think about which search terms you want to be found for. But how do you find out which terms you should optimize for? That’s exactly what you’ll... [...]