Search Engine Journal has published a new podcast episode ‘Growth Marketing vs SEO – Is There a Difference?’ featuring Mark Spera. Loren Baker says, “SEO has become a major part of marketing strategies in the past decade.As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going. In this episode, Mark Spera joined me to talk about Merchant Center, Growth Marketing beyond long-term SEO investment, the marriage of AI and Content Marketing, and how to... [...]

SEO works as the backbone for your websites. And WordPress sites are no exception. With the right content and plugins, you can get more and more traffic to your WordPress site. In an article published on Search Engine Land, InMotion Hosting has shared seven SEO tips for WordPress sites. The InMotion team says, “If your WordPress site rank is not performing as expected, all hope is not lost. There are a couple of things you can do to improve your SEO ranking. The seven methods outlined below are quick, simple, and proven to show results. 1. Make sure HTTPS is enabled Using an SSL certificate... [...]

SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Search Engine Land has shared three reasons why you shouldn’t stop doing SEO for your business. The SEL team says, “Here are three things to consider before you take a break from your SEO: 1. There’s an average of 12 changes to search per day It’s no secret that Google is always updating its search engine. In 2020 alone, Google ran over 600,000 experiments that “resulted in more than 4,500 improvements to Search.” That’s an average... [...]

SEO is a creative job where lies competition. You need to continuously monitor the search engine algorithms and create content that helps you rank higher. HubSpot contributor Erin Rodrigue has published an article highlighting six SEO challenges for 2022. She says, “Below, let’s review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog’s 2022 Web Traffic & Analytics Report and other marketing experts.Top 6 SEO Challenges in 2022 1. Staying on top of algorithm changes. The HubSpot Blogs surveyed 400+ web traffic analysts to identify... [...]

Digital Marketing Institute has published a new podcast episode ‘SEO & Omnichannel Marketing’ featuring Neil Patel. Matthew Santos says, “This week’s episode is an especially exciting one for us – it’s the first to mark the June launch of our new Search Marketing course created in collaboration with Neil Patel. We’re joined today by one of his expert team, Matt Santos, who is VP of Products & Strategy at Neil Patel Accel. He has a breadth of experience across organic and paid search and in this episode he brings his expertise to a clear explanation... [...]

By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content. Search Engine Journal is hosting a webinar ‘International SEO: Top 10 Best Practices You Need to Know’ on Wednesday, June 15, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets. You’ll learn: How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue... [...]

Ahrefs contributor Si Quan Ong has published an article featuring 29 free SEO tools that can help you strengthen your SEO performance. He says, “Looking for a list of free, useful SEO tools? Then look no further. You don’t need every free SEO tool under the sun. You just need enough of them to cover your use cases. After a few years in SEO and content marketing, I’ve found these free SEO tools are all you need. 1. Ahrefs Webmaster Tools Monitor your website’s SEO health, see who’s linking to your website, and learn what your website is ranking for on Google  Before you hire an... [...]

FAQ pages are quite influential when it comes to achieving higher SEO rankings. They provide valuable content that users want to see and Google wants to rank. Ahrefs contributor Jake Sheridan has published a guide on best practices for creating FAQ pages for SEO. She says, “A good FAQ page can help people at different stages of the buyer’s journey and can act as the first point of contact for potential customers. But what about SEO? Are FAQ pages beneficial? I’m glad you asked. Are FAQ pages good for SEO? Like 90% of SEO questions, the answer is… it depends. A half-thought-out... [...]

You can improve your SEO performance by offering more valuable content than any other website optimized for your keywords. Search Engine Journal has published an article highlighting some useful steps to optimize for on-page SEO. The SEJ team says, “On-page SEO can include a variety of tasks that you’ll need to perform on many different elements. They can be easy to miss, so make sure you have a thorough checklist and documentation about how to update each element. In this article, we will give you insights into what to check for in your on-page SEO strategy and how to better target your... [...]

Semrush has made available a free SEO Crash Course with Brian Dean. It features exclusive video lessons from recognized SEO expert Brian Dean. The Semrush team says, “In this actionable course, Brian Dean is going to get back to basics and show you the key foundational steps to rank in Google. If you’re brand new to SEO or feel overwhelmed with all of the SEO content out there, or just want a tested battle-plan that you can use to get more traffic from Google, then this course is for you! Inside the course you’ll find: video tutorials, worksheets, practical tips.” Semrush SEO... [...]