Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Search Engine Journal is hosting a webinar ‘Local SEO: Top 6 Ways to Get Higher Quality Reviews’ on Wednesday, June 8, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. Learn how to improve your online reputation by exposing the six local SEO myths you need to bust. Plus, get access to: New consumer trends. A guide to improving your Google Business Profile... [...]
Archive for the 'SEO Tips' Category
SEO is a continuous process. You need to be aware of the search engine algorithm changes for achieving the best results. JumpFly contributor has published an article sharing a list of seven things that can hurt your SEO rankings. She says, “Sometimes running a strong SEO program is as much about knowing what not to do as it is about knowing what to do. But look out — in some cases, the very things that can help you are also things that can hurt you if misused. 1. Optimizing for New Keywords While optimizing and re-optimizing content is central to improving your organic search rankings,... [...]
You need the right set of tools to create a successful SEO strategy. Since several SEO services and software are available in the market, it is difficult to choose the best. To help with this Semrush contributor Kelly Lyons has shared the ultimate list of 54 best SEO tools. She says, “Here are the absolute best free and paid SEO tools available, broken down into categories so you can find exactly what you need. From link building to local SEO, keyword research, and more. Check out the full list of our favorite 54 SEO tools below. Free Keyword Research Tools AnswerThePublic AnswerThePublic... [...]
SEO is a creative and continuous process. To achieve better performance, you need to keep learning the new SEO tactics that work. Ahrefs contributor Si Quan Ong has published an article highlighting 10 major SEO mistakes that should be avoided. He says, “Are you making these SEO mistakes? If you are, you should be aware. These are big mistakes—ones that could affect your chances of ranking higher on the search engines. Continue reading to find out if they apply to your SEO and learn how to avoid them: 1. Not doing keyword research Many website owners randomly create content and think... [...]
By integrating the SEO best practices in your copywriting process, you can write copies that convert more. Search Engine Journal contributor Tony Wright has shared four SEO copywriting tips for creating sharper and more effective copy. He says, “Writing copy that is SEO friendly can be intimidating. But even novice SEO copywriters can make a huge difference by doing a few simple things. 1. Target 2–3 Keywords Or Keyword Phrases Many new SEO copywriters make the mistake of targeting too many keywords or keyword phrases on a page. In my experience, if you are trying to target more than two... [...]
On-page SEO is the practice of optimizing webpages to rank higher on search engines. Off-page SEO refers to tactics implemented outside of a website to improve its search engine rankings. Ahrefs contributor Mateusz Makosiewiczas shared published an in-depth article highlighting the importance of On-Page and Off-Page SEO. He says, “The difference between on-page SEO and off-page SEO is that they aim at two different sets of SEO factors. The first one focuses on impacting SEO factors occurring on a page, while the latter focuses on factors outside of a page. On-page SEO and off-page SEO are... [...]
A clear copywriting plan is key to achieving content marketing and SEO success. SEO Works contributor Heather Lloyd-Martin has published ’27-Point Checklist: How to Write for Google’ – a checklist to help you transform your SEO. She says, “Whether you’re an in-house SEO content writer, a DIY business owner, or a freelance SEO copywriter, this 27-point checklist will help you write engaging, Google-happy content—every time. Items to review before you start your SEO writing project – Do you have enough information about your target reader? Your copy will pack a powerful... [...]
Content marketing and search engine optimization go hand in hand. With a common strategy, you can take your business to the next level. Practical Ecommerce contributor Armando Roggio has published a useful article on finding content topics for SEO. He says, “EO and content marketing are together filling an information gap. Potential customers are querying Google or another search engine because they need something — perhaps a tutorial, information, or a product. And the content marketer is responding to that need. Volume, Difficulty There are many ways to generate content topic ideas.... [...]
Exposure Ninja has published a new video ‘Step-by-Step SEO Competitor Analysis Tutorial’ to help marketers perform competitor analysis. This video covers: How to find keywords How to identify competitors How to use SEO tools How to analyse your competitors content How to find your competitor’s backlinks. Exposure Ninja [...]
Bruce Clay has made available the ‘Discover the 6 Successful Ways to Get Company Buy-In for SEO’ on-demand. Clay says, “In order for SEO to truly succeed, everyone from the C-suite to the IT department must be on board with it. The challenge is getting them to understand the value of SEO and why it must be a top priority for the entire organization. The good news is that there are ways to overcome this obstacle and set your business up for long-term success. If you’re in charge of generating traffic and need to educate your company on the importance of SEO, then Bruce Clay’s... [...]