Search Engine Journal has published a new podcast episode ‘How to Dominate Google Merchant Center’ featuring Duane Brown. Loren Baker says, “Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the first step to launching Shopping Ad campaigns for your products. In this episode, Duane Brown joined me to talk about Merchant Center, its data, the importance of feeds, and the all-around Google Shopping experience for Google’s users.” Search Engine Journal [...]
Archive for the 'SEO Tips' Category
Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results. Regardless of who produced the content, there is a high possibility that the original page will not be the one chosen for the top search results. Practical Ecommerce contributor Ann Smarty has shared two ways to remove duplicate content. She says, “Here are two good ways to remove duplicate content from search engine indexes — and eight to avoid. 2 Ways to Remove To correct indexed duplicate content, consolidate link authority into a single page and... [...]
An SEO brief is a document that helps everyone involved with writing content understand what the purpose of the content is and what sorts of things should be included. Search Engine Journal is hosting a webinar ‘How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition’ on Wednesday, June 22, 2022, at 2.00 pm ET. The SEJ team says, “Attend our webinar to learn how to create a well-coordinated brief that will seamlessly connect your teams, elevate your content program, and outperform your competitors. You’ll learn how to craft an ideal content brief that helps... [...]
To achieve the best SEO performance, you need to optimize your website according to best practices. Constant performance monitoring can help you improve your website for more traffic. Search Engine Journal contributor Roger Montti has shared 12 essential SEO data points for any website. He says, “Here are a collection of 12 data points to consider that will help improve all areas of your SEO. 1. Core Web Vitals Core Web Vitals (CWV) are a set of metrics representing what the page loading experience is for site users. The CWV metrics are also a (minor) ranking factor. The importance of CWV... [...]
Semrush has published a new video ‘SEO for Beginners: Rank #1 In Google in 2022’ to help marketers rank higher in Google. The Semrush team says, “Are you an SEO beginner? No worries! In this video, I’m going to walk you through the core pillars of every successful SEO campaign. But the first question is: What is SEO? It’s an acronym for “Search Engine Optimization.” And it’s the process of ranking web pages on the first page of Google’s organic search results.” Semrush [...]
Copyblogger has published the latest episode of The Copyblogger Podcast ‘How To Analyze Your Competition’s SEO’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other websites in your industry are building their search authority, as well as where opportunities lay for you.” Copyblogger [...]
Image SEO refers to the optimization of images to get more traffic from search engines. By optimizing your website images for SEO, you can grow the traffic opportunities. Semrush contributor Kelly Lyons has shared 10 image optimization tips to get more traffic. She says, “Google Image searches account for 22.6% of all searches. This is why it’s crucial to pay attention to your Image SEO—you’ll be missing out on a huge amount of traffic if you don’t. Image SEO can drive significant traffic to your site in two different ways: First, using optimized images increases the chance of ranking... [...]
By improving your keyword rankings, you can get your business easily accessible via search. You need right strategy and tools to find the right keywords. Search Engine Journal contributor Kristen M. Vaughn has shared 12 actions that can help improve your Google keyword rankings. She says, “Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic. 1. Measure Your Rankings The first (and probably the most obvious) place to start is measuring your rankings. Without a solid understanding of your baseline keyword performance,... [...]
Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’ highlighting the key SEO priorities. The SEJ team says, “From benchmarking SEO performance to ensuring seamless workflows between departments, you’ll get expert insights to help you face the challenges of creating digital marketing strategies that actually work. You’ll also find proven, data-driven practices you can use to level up your enterprise SEO game. Learn how to: Structure your SEO roadmap effectively to get the best return on investments. Get executive buy-ins... [...]
MOZ has published a new episode of the Whiteboard Friday video titled ‘5 Surprising SEO Test Results’ featuring Emily Potter. The MOZ team says, “SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer!” MOZ [...]