Botify contributor Tania Dworjan has published a comprehensive guide to performing a technical SEO audit. She says, “As an enterprise SEO, you’ve likely conducted one or many technical audits of websites made up of tens or hundreds of thousands of pages, possibly even millions. In fact, it’s often a first, critical step when taking on a new website as it helps identify the biggest website issues and opportunities and ensure Google and other search engines are able to correctly interpret and index your site. Anyone who has performed this task, however, also knows that the amount of information... [...]
Archive for the 'SEO Tips' Category
Ahrefs contributor Nick LeRoy has published a comprehensive article on how to become an SEO freelancer based on his lessons learned from 10+ years in the industry. He says, “I started freelancing back in 2010 to supplement my income from my regular 9–5, but there are many other reasons you might want to go out on your own. Here are the most obvious ones: More freedom Increased income Better work/life balance Experience in industries and or platforms you may not have worked in before I’ve personally experienced all of those benefits, but the improved work/life balance is perhaps the... [...]
Ahrefs has announced a new SEO course called ‘SEO Basics: What is SEO and Why is it Important?’. Sam Oh says, “In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works”. Ahrefs [...]
Jeremy Knauff of Search Engine Journal has published an article answering this question. He has highlighted the impact of competition, inbound links, and content on SEO performance. He says, “Figuring out how long your SEO will take comes down to first evaluating the data behind these three variables, beginning the work and evaluating how quickly you begin to see results, and then extrapolating that to get an idea how long it might take to hit a particular position. The Role of Competition in How Long SEO Takes If you’re selling something like salmon-flavored breakfast cereal, you probably... [...]
Shortcuts could be harmful sometimes. The black hat SEO tactics are heavily penalized by Google. So you need to make sure that such tactics do not tempt you. Search Engine Journal’s Jon Clark has published an article highlighting 17 black hat SEO techniques that can harm an SEO campaign. He says, “Google is good at identifying and penalizing black hat SEO techniques, but that doesn’t stop people from trying them anyway. Here are 17 black hat practices to avoid because they can land you an algorithmic or manual penalty. Some of these you may do without intending to, so it’s good... [...]
Search Engine Journal contributor Helen Pollitt has published an article explaining what SEO myths are. Further, she talks about 20 common SEO myths. She says, “Sometimes an SEO technique can be written off as a myth by others purely because they have not experienced success from carrying out this activity for their own site. It is important to remember that every website has its own industry, set of competitors, the technology powering it, and other factors that make it unique. Blanket application of techniques to every website and expecting them to have the same outcome is naive. Someone... [...]
A Semantic SEO page includes knowledge panels, search carousels filled with entities, featured snippets that may answer questions about the entities that may appear in a query, related questions, related entities, and more. And, Technical SEO is the framework that makes it easier for search engines to crawl, index, and rank your website. Go Fish Digital’s Bill Slawski has published an article covering the information about semantic SEO. Click here to read it: What is Semantic SEO? The KNOW Agency team has published an article on Technical SEO. Click here to read it: What is Technical SEO? [...]
MOZ has published a new episode of the Whiteboard Friday episode ‘Every Metric Is A Vanity Metric’ featuring Dr. Peter J. Meyers. The MOZ team says, “Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results”. Every Metric Is A Vanity Metric MOZ [...]
Search Engine Journal is hosting a webinar ‘How to Prioritize SEO Initiatives for Greatest Business Impact’ on Wednesday, April 14, 2021 at 2.00 pm ET. The SEJ team says, “Join this sponsored webinar as Ajay Rama of iQuanti shares how to manage your SEO program more effectively. In this presentation, you will learn: How to identify new SEO initiatives that will have measurable business impact. How to make a compelling business case and win buy-in for these initiatives. Ways to evaluate the difficulty vs. outcome of SEO initiatives to prioritize more effectively. Best practices... [...]
Search Engine Journal has published a new podcast episode ‘Enterprise Site Crawl Management & Staying Ahead of the Google Algorithm’ featuring Patrick Kajirian. Listen to the podcast for answers to the following questions: How are you preparing for the Core Web Vitals transition in May? How are you managing the mobile-first index transition? What steps do you take to assess the impact of an algorithm update? How do you get ahead of algo updates? What can you do to minimize negative impact? Enterprise Site Crawl Management & Staying Ahead of the Google Algorithm Search Engine... [...]