MOZ has published a new Whiteboard Friday video ‘How to Explain Domain Authority to a Non-SEO’ featuring Andy Crestodina. The MOZ team says, “Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s Whiteboard Friday host — Andy Crestodina — walks through how to get your message across successfully”. How to Explain Domain Authority to a Non-SEO MOZ  [...]

In his latest blog post, Bruce Clay has answered this question: How Long Does SEO Take to Produce Results? He says, “In a world of instant gratification, SEO is not. But as the saying goes, nothing good comes easy. Search engine optimization takes time.Once you build momentum though, you can expect results. You should find your organic channel driving the most traffic to your site, and often being the largest contributor to your revenue online. Let’s now look closer at how long SEO takes to see results and the factors that come into play. How Long Does It Take to See Results from SEO? Depending... [...]

MOZ has published a new Whiteboard Friday video ‘How to Select Meaningful B2B SEO Keywords’ featuring Cody McDaniel. The MOZ team says, “It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. To find out how, watch this week’s episode of Whiteboard Friday”. How... [...]

By blending search engine optimization (SEO) and conversion rate optimization (CRO) you can give a required boost to your online business. MOZ contributor Izabelle Hundrev has shared some useful tips on combining SEO and CRO for the ultimate lead generation strategy. She says, “Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business. SEO and CRO: Why you can’t have one without the other Being discoverable is more important than it’s ever been. If a prospective... [...]

Step Forth’s Chanelle Bertelsen has published a new podcast episode ‘SEO 101 Ep 400’ featuring Google’s John Mueller. He says, “Google Search Advocate, John Mueller, was the guest in this 400th episode of SEO 101 on WebmasterRadio.FM. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Next, John Carcutt and Ross Dunn asked several questions of John Mueller including how to bounce back from the negative repercussions of a Core Algorithm Update, whether inferred links are part of Google’s ranking algorithm, how to improve the overall indexation... [...]

Internet Marketing Ninjas has published a new video ‘Are Backlinks Still Important for SEO?’ highlighting the role of links in SEO. In this video, Barry Schwartz from Search Engine Roundtable sits with Jim Boykin from Internet Marketing Ninjas to talk about Backlinks. Barry asks Jim if Backlinks are still important to SEO. Jim gives his expertise on what you should be doing in 2021 in regards to SEO including content, technical issues, user experience, and backlinks. Watch the video here.  [...]

Yoast contributor Marieke van de Rakt has shared an eight-step plan to help you an SEO campaign for higher rankings. She says, “A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your competition in the search engines! Step 1: Assess your current (technical) SEO fitness In order to improve the SEO of your website, you need to make sure that your site is in good shape.... [...]

Ahrefs’ Joshua Hardwick has published a new guide called ‘On-Page SEO: Complete Beginner’s Guide’. It covers the following: On-page SEO basics How to create SEO content How to optimize your content . Advanced on-page optimizations On-page SEO tools. Hardwick says, “Most people think there’s nothing more to on-page SEO than sprinkling a few keywords here and there. That’s false. Although keyword placement still matters, it’s much less important than it used to be. While on-page optimization is less straightforward than it once was, it’s still arguably the easiest... [...]

Search Engine Journal has published a new podcast episode ‘Microsoft Bing SEO & Bing Webmaster Tools’ featuring Fabrice Canel. Brent Csutoras says, “Bing Webmaster Tools may be one of the most overlooked items in an SEO’s toolbox. Not only can you submit your site via Bing to Bing, Yahoo and DuckDuckGo, but you can also use BWT’s internet toolsets to get a better understanding of how Bing crawls and views your site, and an idea on ways to optimize for overall SEO performance”. Microsoft Bing SEO & Bing Webmaster Tools with Fabrice Canel Search Engine Journal  [...]

Ahrefs has published another video as a part of an SEO lesson sharing titled ‘On-Page SEO Pt 2: How to Optimize a Page for a Keyword’. The Ahrefs team says, “You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages. In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword”.  [...]