SEO is one of the most important processes to grow your podcast reach. It helps you to expand your network by getting more subscribers. Practical Ecommerce contributor Jill Kocher Brown has shared 10 SEO tips for podcasts. She says, “Podcasts have gone mainstream. As of March 2020, 37 percent of Americans over the age of 12 — around 104 million people — listen to at least one podcast per month according to Edison Research. But podcasts are often poorly optimized for search engines. Drive more organic search traffic to your podcast with these 10 tips. 10 SEO Tips for Podcasts 1. Obsess... [...]

Allie Bhutani of Spotlight Conductor has published a comprehensive guide titled ‘The SEO Content Creation Process’. It provides a nine-step path to create content for better SEO. She says, “Changing the way your team approaches content creation can feel a bit daunting. But we’ve found when you bring together all key stakeholders from the beginning–including SEO–everyone works together better and creates an overall better product. Take the following steps to establish a repeatable process for success. Step 1: SEO Team Structure It all starts with bringing your SEOs and designers... [...]

Ahrefs has published a new video ‘How to Outsource SEO (Step-by-Step)’ to help you find out the ways to outsource your SEO tasks. In today’s video, you’ll learn how to systematize and outsource SEO using a simple 3-step framework. Watch the video. Ahrefs  [...]

MOZ has published a new Whiteboard Friday video ‘Investigating Traffic Upticks’ featuring Jo Cameron. The MOZ team says, “In this week’s episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy”. Investigating Traffic Upticks MOZ  [...]

Portent contributor Timothy Johnson has published an article highlighting some useful tips to blend your PPC and SEO strategies for greater business success. He says, “In this post, let’s dive a bit more into “how” SEO and PPC can work together for greater overall search success. SEO + PPC = A More Successful Search StrategyThe list of opportunities you will find by having open lines of communication between PPC and SEO is going to vary depending on your business and site. But here are some ways we at Portent blend our strategies while respecting the need to approach each individually... [...]

Search engine result pages (SERPs) are web pages that search engines, such as Google, show in response to a user’s search query. By achieving visibility in the SERPs, you can give your business a competitive edge. See Interactive’s Leah Hillegas has published a comprehensive article on SERPs. She says, “SERPs are primarily made of both paid and organic search results. Organic Results Organic search results are web pages that appear as a result of Google’s search algorithm. In other words, these are pages that Google has deemed valuable and relevant to the search query. Organic... [...]

MOZ contributor AbdulGaniy Shehu has published an article highlighting seven emerging technologies in SEO and their applications. He says, “If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away. 1. Natural Language Processing (NLP) In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since. With... [...]

To make the most of your content, you need to adhere to the guidelines of the search engines. By keeping an eye on the ongoing algorithm changes, you can do it efficiently. Search Engine Journal’s Matt Southern has published an article highlighting John Mueller’s advice on SEO best practices for news sites & short articles. She says, “Google’s Panda algorithm update is designed around reducing the prevalence of thin content with little or no added value. What should Hegland do about the short articles on her news site? Should she noindex them so Google doesn’t see the... [...]

Local SEO is the process of attempting to improve rankings of a website for queries that have local intent in both Google My Business and regular organic results. SEMrush contributor Blake Denman has published a 7-step guide to performing local SEO keyword research in 2021. He says, “Before I begin to cover how local keyword research works and how to do it properly, I want to clarify: when we talk about keyword research; we are talking about topic research. We are not pigeonholing ourselves by focusing on single keywords for a single page. We are exploring an entire topic. Here’s what... [...]

Digital Marketing Depot has published a new report called ‘How To Optimize SEO With UGC’. Download this report to learn how to collect more user-generated content, and how to use it to improve your organic and paid search results. The DMD team says, “Learn why User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved will show you how to collect more UGC and use it to dramatically improve your organic and paid search results, including increasing your page rankings and... [...]