The MOZ team has published ‘Spectator to Partner: Turn Your Clients into SEO Allies’ video featuring Kameron Jenkins in the ‘Best of Whiteboard Friday’ series. MOZ team says, “Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” In today’s Whiteboard Friday,... [...]
Archive for the 'SEO Tips' Category
A strong search engine optimization (SEO) strategy enables you not only to attract new visitors but also in improving the user experience and usability of your website. SEO helps you in expanding your organic reach and building trust and credibility too. Distilled contributor Annaleis Montgomery has shared five useful tips to start your SEO journey and improve marketing performance. Montgomery says, “They say learning SEO is like learning a new language. With such a skill, comes hours of pouring over educational materials and practising it until it comes with ease. But if you don’t... [...]
With search engine algorithm updates, the SEO landscape continues to be dynamic. There will be several things that will remain the same but in addition to them, we are going to face several new updates as far as SEO in 2020 is concerned. Search Engine Journal contributor Danny Goodwin has shared 10 important SEO trends for 2020. Goodwin says, “It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020? This is the question we ask every year... [...]
An effective SEO strategy helps you to reach more people online. Especially during the holiday season, a well-defined SEO plan is highly essential. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘How to Prioritize and Categorize SEO Holiday Topics’ featuring Tyson Stockton. Koene says, “When it comes to last minute SEO optimizations, knowing where to start and what to prioritize is key to winning the optimization battle. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they continue their Holiday Triage week discussion reviewing... [...]
Nowadays most businesses have realized the importance of SEO and they work to improve their search engine presence. However, while developing an SEO strategy you need to consider several elements which help you to score well in the SEO game. From selection of keywords to the title tags you write for your pages, every element has its own importance. To help you create a better SEO strategy, Go Fish Digital contributor Candice Lyna has shared an article highlighting common mistakes made by businesses while launching a new website. Lyna says, “Time and time again, I see “SEO” considered... [...]
A well-written, self-explanatory copy is one of the most essential elements of your content marketing strategy. It helps you to attract the search engines and also works well for your target audience. WordStream contributor Conor Bond has shared nine important rule to for SEO copywriting in the coming year. Bond says, “Throughout this post, I’ll share a few examples of good work being done by folks around the marketing community. Without further ado, here are nine essential SEO copywriting rules to help you flourish in the year 2020: 1. Understand (and match) keyword intent For the... [...]
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are confusing concepts to grasp. SEM is internet marketing that increases a site’s visibility through organic search. SEO is one of the parts of search marketing tactics. To help you better understand SEO and SEM, Ahrefs’ Joshua Hardwick has published a video called ‘SEO vs. SEM: What’s the Difference and Why You Should Care’. Hardwick says, “What’s the difference between SEO and SEM? When should you be using them? In this tutorial, you’ll learn the difference, plus when and where you should... [...]
You need a well-planned SEO strategy to get more web traffic from search engines. To achieve your search engine marketing goals, you should avoid any kind of mistakes. Authority Labs contributor Ashley Segura has shared eight things that might be hurting your SEO strategy. Segura says, “Decoding the mysteries of search engine optimization can be incredibly frustrating. Before you throw in the towel, let’s take a look at some of the most common mistakes webmasters make that can leave gaping holes in even the best SEO plan. Here are 8 reasons your SEO game might be weak. 1. Mediocre Content Poor... [...]
Use of Artificial Intelligence (AI) in search engine optimization helps you to improve your current SEO performance by discovering opportunities for improved optimization, such as including related keywords in your optimization plans . It can also improve the accuracy of both keyword research and competitor analysis. SEO Clarity contributor Mary Kate Mack has shared an article highlighting the use of AI to improve your SEO content strategy. Mack says, “Over the years, SEO has gone through many transformations. The way we searched in 2008 is not how we search today. Our behavior has evolved... [...]
You can improve your SEO performance with faster page loading speed, high quality content, image optimization, link building and many other tactics. Effective keyword research plays a pivotal role in discovering right set of keywords for improving your web traffic. SEO Clarity contributor Julia Stewart has shared an article highlighting useful ways to to improve your SEO campaigns with competitor keyword research. Stewart says, “Before we get to the practical part, I believe we should address these three concepts of competitive keyword research. Keyword Difficulty I admit that I am not a... [...]