By creating a strong SEO strategy you can get your websites listed in Google search results and increase organic traffic. But sometimes a change in the search engine algorithm makes your site disappear from the listnings. Ahrefs contributor Joshua Hardwick has shared nine reasons why your websites are not showing up on Google. Hardwick says, “If Google doesn’t know about the existence of the page you’re trying to rank or thinks it doesn’t deserve to rank, then it won’t show up anywhere that matters in the search results. For that reason, to show up in Google, three things... [...]
Archive for the 'SEO Tips' Category
Screaming Frog’s Freddy Barnes has published a free guide on search engine optimization. It is called ‘The Beginner’s Guide to SEO Competitor Analysis’. Barnes says, “Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business. Online is no different. Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO strategy. This post will explore how to find your competitors and analyse their backlink profiles. If all goes to plan, you’ll find weaknesses you can exploit and strengths... [...]
In-depth knowledge of SEO can help you to understand and cope with changing search engine algorithms and continue to receive continuous flow of web traffic. Search Engine Journal contributor Helen Pollitt has shared ten ways to help you improve your SEO skills. Pollitt says, “This article sets out some alternative methods of testing your existing knowledge and making you a well-rounded SEO. 1. Reddit You need no introduction to Reddit, if you are within the digital marketing industry you are likely already familiar with it. However, you might not be aware that it’s a great educational tool... [...]
A strong SEO strategy helps you to improve your website’s overall searchability and visibility which results into better business performance. You have to be very careful in crafting your search engine marketing strategy that can help you to influence the search engines and achieve better results. Craig Campbell has published a new podcast ‘Common Mistakes with Technical SEO’ featuring Arnout Hellemans. Campbell says, “Today we’re going to talk about what you do and some of the most common things that you see when you are hired as a consultant. Some of the common mistakes... [...]
Search Engine Journal team has published anew e-book titled ‘The Ultimate SEO Audit Checklist’. Download this e-book to improve your search engine optimization efforts. SEJ team says, “Technical audits define SEO. Whether you’re a freelancer, in-house, or an agency, your job really begins when you finish the audit. So, to help guide you through these, we created the ultimate SEO audit checklist. We collaborated with Brian Harnish to create this ebook, The Ultimate SEO Audit Checklist, to help determine the essential checkpoints in your SEO audits and guide you through certain... [...]
With rising platforms and increasing number of users, the social media platforms are becoming more and more lucrative for the brands. If you want to take your marketing to the next level with your social presence, it’s high time you develop social media marketing management skills Falcon team is hosting a webinar on ‘What makes a great social media manager?’ on Thursday, September 26, 2019 at 10.00 am ET. Attend this webinar and learn to: The skills needed to become a social media pro The tools for daily use that can help get you there 5 incredible social media case stories that inspired... [...]
According to Accenture, approximately 94% of buyers search online before making a purchase. An effective SEO strategy demonstrate your brand’s value to the search engines and helps you to gain new customers and make more sales. For building a strong SEO strategy you need to have its comprehensive knowledge so that you could cope with changing search algorithms. SEMrush contributor Bill Slawski has published a guide to the biggest SEO myths on the web. Refer to this guide for improving your SEO performance. Slawski says, “This article has been written after some discussion of industry... [...]
Quick Sprout’s Lars Lofgren has published a list of best SEO courses and guides on the Internet. Read his article to discover the one that fits into your SEO learning requirements. Lofgren says, “By now, marketers are business owners all over the world have recognized the importance of SEO. It’s no secret that your website needs to improve its search engine ranking. What is SEO? The acronym stands for “search engine optimization.” Essentially, it’s the practice of driving organic search traffic to a website. The keyword here is organic, meaning you’re not paying for a... [...]
Quality content, targeted keywords, meta title, meta description, backlinks and social media are the ingredients of a strong SEO strategy. To make sure that your site makes it to the Google search result pages, you need to keep your strategies in congruence with the algorithms. Exposure Ninja’s Tim Cameron has published a YouTube video showing how to write page titles and meta descriptions for search engine optimization. Cameron says, “People often ask me what the first thing I optimise on a website is, and 99% of the time it’s the page titles and meta descriptions. These... [...]
The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those aspects that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm ET. Attend this webinar and learn to: Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns Increase the output of everyone on your project by empowering them to tell you “no” Avoid massive marketing fails... [...]