Google defines negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match”. Keeping the above explanation in mind, we would always try to stay away from negative keywords. PPC Hero contributor Emma Smith has published an article to help you use negative keywords for your benefit. Smith says, “You can only get so granular with your keywords, and it is inevitable that your ads will show for searches that aren’t... [...]
Archive for the 'SEO Tips' Category
You need to be careful while crafting your website’s page titles as it is important to tell visitors whether they are visiting the right page. Also met descriptions are also of utmost importance for taking SEO advantage. Exposure Ninja contributor Dale Davies has shared 21 steps to help you write effective page titles and meta descriptions for your website. Davies says,”To write the best page titles and meta descriptions, you must make them unique, make sure they’re not too short or long, use accurate keyword phrases for each page, not stuff keywords in, and write for people, not... [...]
SEMrush team has published a new video on ‘How to Create Google-Friendly FAQ’ featuring Jason Barnard. In this video, Barnard shares some useful strategies on getting SEO advantage by creating Google-friendly FAQ for your websites and blogs. Barnard says, “Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat sheet for Google-friendly FAQs. This strategy works for any site. I will be using WordPress to illustrate, but you can use it on your site, whether you use WordPress or not. And right at the end, there’s a fun part. I... [...]
Dwell time refers to “the actual time duration that a visitor spends on a page before going back to SERPs”. Longer dwell times are considered as beneficial for businesses as visitors stay for more time on your website. Jeff Bullas has shared an article highlighting the impact of dwell time on your SEO. Bullas says, “Let’s understand the relationship between dwell time and SEO. First of all, dwell time is a metric that we cannot measure. Only Google has access to measure the length of clicks. You can track a user’s engagement with the help of Google Analytics but can only... [...]
Today SEO plays an important role in driving overall organizational success. The SEO team that looks after the optimization process, has to look after entities such as design, development, content, social media to achieve better performance. Digital Marketing Depot is hosting a webinar on ‘Optimizing Your Organization for SEO’ on Tuesday, October 22, 2019 at 1.00 pm EDT. DMD team says, “Join Jessica Bowman from SEOinhouse.com for this webinar where she’ll provide a framework for SEO success and best practices for mobilizing your organization around SEO. You’ll learn: The 10 Pillars... [...]
Correct data analysis can help you to achieve overall business success. To improve you SEO performance you can run in-depth analysis and get better results. MOZ team has published a new video on ‘Intro to SEO Competitive Analysis 101’ featuring Cyrus Shepard. Watch this video to learn some useful ways to improve your SEO performance. MOZ team says, “A good, solid competitive analysis can provide you with priceless insights into what’s working for other folks in your industry, but it’s not always easy to do right. In this week’s edition of Whiteboard Friday,... [...]
It is important to get your website featured in the search engines to achieve best possible ROI. You can use different plugins to make sure that your WordPress site makes it into Google search results. But, content is of utmost importance to attract search engines. Business 2 Community contributor Jennifer Stone has shared seven ways to help you get better SEO results from your WordPress websites. Stone says, “The World Wide Web accommodates 4 billion active users from around the world. This presents a tempting opportunity to businessmen, marketers, influencers, or basically everyone who’s... [...]
It is your content that enables you website to achieve top Google rankings and receive more organic traffic. For achieving desired performance you need to optimize your content for SEO. Cognitive SEO contributor Andreea Sauciuc has shared a six-step guide to help you create content that enables you to get your site ranked in Google. Sauciuc says, “We know that there’s no such thing as perfection nor the perfect content marketing recipe. Yet, you can get close to it and create a piece of content that Google will want to rank. We’re not saying that it’s easy but it’s surely not impossible,... [...]
The robots meta tags and the x‑robots-tag intimate the search engines to crawl and index your website. You need comprehensive knowledge of both these SEO elements to use them in best possible manner. Ahrefs contributor Michal Pecánek has published a short guide on Robots Meta Tag & X‑Robots-Tag to help you understand and use these tags for better SEO. Pecánek says, “In this guide, you’ll learn: What a robots meta tag is Why the robots meta tag is important for SEO The values and attributes of a robots meta tag How to set up the robots meta tag What an X‑Robots-Tag is How... [...]
Search Engine Land team has made available an on demand webinar ‘The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors’ to help you understand the usefulness of certain elements to build a modern SEO strategy. SEL team says, “While much of the foundation of search engine optimization has either stayed the same or has become further entrenched, much has also changed as the web has become more mobile, instantly accessible and aligned to new Internet-connected devices. So, this year, Search Engine Land gave it’s banner infographic its biggest overhaul... [...]