The latest ‘Web Marketing Today’ blog post is titled “SEO Is Dead; Web Marketing Alive and Well”. Melih Oztalay says, “When someone asks me about focusing on search engine optimization, the first thing I think of is that the individual is not familiar with today’s realities, in 2014, of web marketing. When asked, my response is an educational conversation that requires patience and asking the right questions to bring a business owner up to speed. This occurred recently, when I spoke to a training-related business owner who was looking for SEO help. I started out by learning more about... [...]
Archive for the 'SEO Tips' Category
The latest MOZ blog post is titled “Getting hreflang Right: Examples and Insights for International SEO”. David Sottimano says, “Most of us will remember the days in SEO where geotargeting was nearly impossible, and we all crawled to the shining example of Apple.com as our means of showcasing what the correct search display behaviour should be. Well, most of us weren’t Apple, and it was extremely difficult to determine how to structure your site to make it work for international search. Hreflang has been a blessing to the SEO industry, even though it’s had a bit of a troubled... [...]
The latest MOZ blog post is titled “Getting Branded Searches Right – Whiteboard Friday”. Rand Fishkin says, “When people search for our brands, they’re often looking for something specific, and it’s on us to make sure they can find it as easily as possible. In today’s Whiteboard Friday, Rand explains four steps we can take to be sure we’re sending searchers in the right direction“. Getting Branded Searches Right – Whiteboard Friday MOZ Blog [...]
The latest MOZ blog post is titled “Content-Gap SEO: A Potentially Untapped Opportunity”. Rand Fishkin says, “With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages. This post describes some of Rand’s theories about what Google’s doing in content analysis and how marketers may be able to leverage it“. Content-Gap SEO: A Potentially Untapped Opportunity MOZ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “Why Parallax Design Doesn’t Have to Tank Your SEO”. Jerod Morris says, “ Can parallax design be bad for a website’s SEO? Absolutely. Hence the chatter. But this shouldn’t deter you from considering parallax effects for your site, becauseany design style can be bad for SEO if it causes a site to load slowly or reduces it to a single URL. But those are issues of execution and architecture, not blights on the parallax style of design itself“. Why Parallax Design Doesn’t Have to Tank Your SEO ‘Copyblogger’ Blog [...]
The latest article on ‘Website Magazine’ is titled “On-Page SEO: Anatomy of a Perfectly Optimized Page”. Korah Morrison says, “It is hard to sum up the perfect search engine optimization (SEO) tactics for every website or Web page, and that is mainly because, for the average website owner, it takes quite a bit of education and experience to get his or her pages up to the standards that search engines have today. The fact is, even if your on-page SEO is first-page worthy, your Web page or website may still not rank. There are ways, however, to optimize a Web page, which can only... [...]
The latest MOZ blog post is titled “Starting Over, Part 1: A Pre-Launch Checklist”. Dr. Peter J. Meyers says, “Writing about marketing can be a full-time job, and there comes a point when you risk losing touch with the day-to-day challenges of actually being a marketer. A while back, I had an idea – what if I started over? What if I launched a new blog completely from scratch and told that story? No best practices, no wisdom from on high, but a blow-by-blow account of having to be a content marketer all over again. Everyone agreed that this was a perfectly interesting idea, except for... [...]
The latest MOZ blog post is titled “Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable”. Shannon Skinner says, “Ever considered paid promotion in your online marketing plan? It isn’t just about reaching more people; it can help refine your headlines, remarket your brand, and quite a bit more“. Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable MOZ Blog [...]
The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO Starts with On-page Optimization”. Andy Curry says, “In “How to Get Traffic to your Website (via Google),” my article last month, I addressed basic search engine optimization and what you need to know to either hire a consultant or do it yourself. In this post, I’m going to expand on doing it yourself. SEO seems mystical, but it’s really not. You’ll hear people touting different strategies that may be unfounded. The problem is most people are only repeating what they learned from someone else, who they... [...]
The latest ‘SEO Book’ blog post is titled “The Positive Negative SEO Strategy”. Peterd says, “There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn’t appear to be their fault, it still took months to get their rankings back. Some sites aren’t that lucky. Some sites don’t get their rankings back at all. The penalty was due to a false-positive. A dubious site links out to a number of credible sites in order... [...]