The latest ‘Econsultancy’ blog post is titled “Planning and strategy for SEO: what should you be thinking about?”. Andrew Warren-Payne says, “If you fail to plan, plan to fail. It would be hard not to apply this to SEO. That’s why in compiling our SEO Best Practice Guide (which has just been majorly revised), we made sure we went to the experts in this area, so that people can get their organic search efforts off to the right start. I caught up with some of the contributors to this section to ask them some questions about planning and strategy. They provided me... [...]

The latest MOZ blog post is titled “When Building Communities Isn’t the Best Way to Build Links”. John-Henry Scherck says, “I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn’t make this career shift because “link building is no longer effective;” quite the opposite: I changed focus from manual to scalable link building... [...]

The latest article on ‘Business 2 Community’ is titled “How to Start a SEO Business”. Scott Taft says, “Each month millions of websites are launched all over the world. Thanks to DIY website platforms like WordPress, WIX, and SquareSpace, that number dramatically grows each day. Owning a website that makes money is the new “American Dream”. In fact, I would billing will to bet it’s now a “World Dream”, not just an American dream. That’s where you come in. 90% of these websites are not properly optimized, and therefore are performing very poorly in search engines.... [...]

The latest MOZ blog post is titled “Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators for $49/Year”. David Mihm says, “We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories, for $49/location/year“. Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators... [...]

The latest article on ‘Website Magazine’ is titled “SEO Myths, Tips & Terrible SEO Advice”. Travis Bliffen says, “Regardless of whether you are attempting to build a company website, an affiliate marketing powerhouse, or the authority blog in your niche, SEO should be a core growth strategy. A quick search of Google will turn up more SEO advice, tips and strategies than anyone could ever possibly read. As an SEO practitioner, I prefer to test variables and come up with facts about what works and what doesn’t. It appears that not everyone believes information needs to... [...]

The latest MOZ blog post is titled “A Startling Case Study of Manual Penalties and Negative SEO”. Yonatan Dotan says, “This January, I was at a talk at SMX Israel by John Mueller – Google’s Webmaster Trends Analyst – about how to recover from a manual penalty. The session’s moderator opened the talk by asking the hundreds of people seated in the room to raise their hands if they had ever been affected by or had a client that was affected by a manual penalty. Nearly the entire room raised their hands – myself included. Setting the Plot I am the head of SEO at yellowHEAD, an online... [...]

The latest article on ‘Business 2 Community’ is titled “WordPress Multisite Can Be Structural Advantage For SEO”. Phil Singleton says, “WordPress is by far the most popular content management system for small businesses.  It’s super easy to use and when structured properly, great for search engine optimization.  WordPress also gives you the ability to create a ‘website of websites’ or your own network of sites, on a single installation. You can find the official networking explanation of WordPress Multisite here.  We will not get into the background or specifics... [...]

The latest article on ‘Business 2 Community’ is titled “How to Maximize SEO on YouTube”. Spencer Frandsen says, “Hard to think that YouTube is the second largest search engine behind Google. Admittedly that fact can be missed by some due to YouTube being, well, a video hosting website. But many people use YouTube for any queries they may have to find what they need. After all, content being consumed in video form is a popular choice for most Internet users. Back when YouTube was a new entity , getting a video optimized for search was as simple as using a relevant keyword... [...]

The latest VerticalResponse blog post is titled “Content and Pay Per Click – Using them Together for Success”. The VR team says, “With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. Blogging, informational videos, infographics, guides, and the like are more popular now than ever. All this great content provides businesses with a unique opportunity to gain new customers.If your business isn’t currently producing content for your prospects and customers, you should definitely... [...]

The latest MOZ blog post is titled “Troubleshooting Local Ranking Failures: A Beginner’s Guide”. Miriam Ellis says, “The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company’s standing in the community. Don’t panic: Be proactive and take the steps outlined in this guide to begin troubleshooting the cause of your ranking failure. This article is intended for both local business owners and new Local SEOs who will benefit from having a set of procedures to follow should local rankings go south. While I can’t... [...]