The latest MOZ blog post is titled âNow Accepting #MozCon 2014 Speaker Submissions. Ready, Set, Pitch!â. Erica McGillivray says, âAre you ready for MozCon 2014, July 14-16th, in Seattle? We’ve been up to our elbows in planning since December and about knee-high since the last MozCon. Before we go any further, you have bought your MozCon 2014 ticket, right? These tickets will sell out… In 2012, we started the community speaker program, where we take speaking submissions from community members (that’s you!) and select the four best pitches to go up on the MozCon stage“. Now... [...]
Archive for the 'SEO Tips' Category
The latest article on HubSpot blog is titled “One Way to Future-Proof Your SEO”. Shawn Segundo says, “We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Search engines continue to evolve and become smarter and more efficient at deterring would be SEO-bandits, and the people keeping up with this knowledge are doing everything they can to stay relevant, and keep up with the changes. This is not necessarily a bad thing, as there is immense value in being up to date with the latest trends and tactics, but let’s be completely honest... [...]
Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Googleâs recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism â Join Kaila Strong, Senior Director of SEO Services at Vertical Measures for a... [...]
The latest MOZ blog post is titled âParallax Scrolling Websites and SEO – A Collection of Solutions and Examplesâ. Carla Dawson says, âI have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together“. Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples MOZ Blog [...]
The latest article on âWebsite Magazineâ is titled âBarnacle SEO: The Next Hot Trend in SEO?â. The WM team says, “Will Scott was among the first to mention and explain Barnacle SEO back in 2007. Originally deemed as âSEO for the Samâs Club crowdâ this technique is making a strong comeback as penalization risks from Google continuing to grow. If you are looking for a way to get your business in front of customers in your area, Barnacle SEO just may be a wise addition to your online marketing strategies“. Barnacle SEO: The Next Hot Trend in SEO? Website Magazine [...]
The latest article on âBusiness 2 Communityâ is titled “How to Define Actionable SEO Analytics to Accomplish Organizational Goals”. Genia Stevens says, “Digital marketers need more than just data; we need data we can use to drive business decisions.   Merely analyzing collected data isnât enough. Digital marketers need to first understand organizational goals, then use the data collected to move the organization closer to those goals. Study actions, not just keywords. Digital marketers should determine what happens on their website when visitors land on the website... [...]
The latest MOZ blog post is titled âSurviving the SEO “Slog” – Whiteboard Fridayâ. Rand Fishkin says, âExpectations of returns can be high for SEO work, despite the fact that it can take several months to really get best practices ingrained. In today’s Whiteboard Friday, Rand shows us four ways to mitigate the gap between expectations and effort“. Surviving the SEO “Slog” – Whiteboard Friday MOZ Blog [...]
The latest article on HubSpot blog is titled “Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends”. Rachel Sprung says, “Doesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?) It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you’re not an SEO expert who understands the terminology of... [...]
The latest article on âBusiness 2 Communityâ is titled “2013: The Year SEO Just Became Marketing”. Spencer Frandsen says, “Googleâs algorithm changes have kept online marketers on their toes. We chased links, and then we ran from them. We stuffed any and all keywords, and then we turned out nose up if they werenât of the long-tail variety. We created content, and then Matt Cutts yelled at us. What worked and what didnât was a constantly moving, ever changing, target. And, if you were too heavily invested in any one tactic, a change by Google could throw an entire... [...]
The latest article on âWebsite Magazineâ is titled â21 Local SEO Mistakes You Didnât Know You Were Makingâ. Travis Bliffen says, “Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being done on mobile devices by people looking to make a purchase in the near future. Moz released data showing that about 7 billion localized searches are performed each month, and I wouldnât want to miss out on that massive opportunity for customer acquisition.... [...]