InvestisDigital has published a new guide entitled ‘SEO for Website Redesign and Migration’ to help you deal with the SEO process during website redesign and migration. Download this guide to learn the following: How to avoid costly errors How to gain more traffic and conversions How to use keyword research to inform your website redesign How to structure your migration workflow SEO best practices to sustain organic traffic, post-launch Common obstacles to avoid. SEO for Website Redesign and Migration InvestisDigital [...]
Archive for the 'SEO Tips' Category
An effective SEO is the backbone of any online business today. By continuously strengthening your SEO efforts, you can improve your business performance. Schema markup is a piece of code for SEO that helps you to increase your website’s presence in the search engine result pages (SERPs). Search Engine Watch‘s Abhishek Shah has shared an article highlighting ways to improve SEO with FAQ schema markup. Shah says, “By using an FAQ schema markup, you are increasing your website’s visibility by showing up for a wider variety of keywords. Which means more traffic to be potentially... [...]
Search intent refers to the reason behind a searcher’s query on search engines. It is the objective set by a searcher behind creating a search query. You can grow your search engine traffic by understanding search intent and modifying your strategy. MOZ has published a new video ‘Understanding & Fulfilling Search Intent’ featuring Britney Muller. The MOZ team says, “Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and... [...]
Backlinko has published a new guide called ‘Off-Page SEO: The Definitive Guide’ to help you easily handle the off-page SEO functions. In this new guide you’ll learn exactly how to build the type of off-site signals that Google wants to see, including: Backlinks Social signals E-A-T Branded searches Online reputation signals. Off-Page SEO: The Definitive Guide Backlinko [...]
Search Engine Journal has published a new podcast episode ‘Legal SEO & Content Tips, Unlearning Bad Habits & More’ featuring Alex Valencia. Listen to this podcast to improve your content marketing and learn about legal SEO. You will learn: What is We Do Web Content and what do they offer as a company? How COVID-19 impacted the business. Create a lot more content, just because everyone’s now more digital. Content is still what works in the legal industry right now. Producing content should be strategic and purposed. Common SEO mistakes that plague law firm websites:... [...]
iPullRank has published a new video titled ‘Paid Search & SEO: What Should Brands Prioritize’ featuring Jarrett Thomas and Matt Caramenico. Watch this video to learn how you should be using paid search and SEO for improving your web traffic. The iPullRank team says, “In this Rankable segment, iPullRank’s Senior Account Executive, Jarrett Thomas, is joined by Matt Caramenico, Head of SEO @ Advance Auto Parts, to discuss the topic, “Paid Search & SEO: What Should Brands Prioritize.” This is a very informative segment as we dive deep into why brands might need to... [...]
Natural language the way we speak naturally. With the advancements like big data and machine learning, search engines are beginning to understand the very nature of content —without the help of keywords used by the Internet users. Search engine results improve with the help of natural language processing. Portent‘s Evan Hall has published an article on improving SEO with natural language processing tools. Hall says, “I want to talk about BERT and what it means for SEO, but I want to give some context around the problem first and dispel some misconceptions that are still with us. Early... [...]
Yesterday we published a post about JavaScript SEO. To help you further, we are sharing a video dealing with JavaScript. Search Engine Land team has published a new video ‘Common JavaScript errors that can harm your SEO’ featuring Martin Splitt. The SEJ team says, “One popular misconception is that JavaScript simply does not work well for search engines. “Well, you could [have JavaScript work well for search engines] if your JavaScript wouldn’t be roboted, so we [Google] can’t access your JavaScript,” Splitt said. When using external JavaScript files as part of the page,... [...]
Technology has come out as one of the biggest boons for human kind during the COVID-19 pandemic. Search gave people flexibility to keep themselves updated about the disease. In this, SEO does play a pivotal role. Searchmetrics Anthony Costello has shared five strategies to help you manage SEO during the crisis. Costello says, “SEO is a valuable long-term marketing tool and strategy for businesses small and large to build, expand and preserve their online presence. Here are some essential SEO tips for businesses large and small to leverage in the uncertain weeks that lie ahead: Maintain,... [...]
To achieve desired results from your SEO efforts, you need a strong strategy that can be execute with the right tools. With effective copywriting tools you can grow your your website traffic in an exponential manner. Distilled contributor Anthony DeSordi has shared five important copywriting tools that can help you to strengthen your SEO. DeSord says, ” I’ll share with you five important copywriting tools that ensure your title tags, headers, and on-page copy stand out from the crowd and attract your target audience. 1. Avoid any costly spelling mistakes – Grammarly When writing,... [...]