Python is an open-source, object-oriented programming language used for NLP (natural language processing), search data analysis and SEO automation. Search Engine Journal contributor Winston Burton has shared six ways you can automate your SEO tasks with Python. Burton says, “Here’s a list of the six SEO tasks you can automate with Python based on my experience of running repetitive and tedious tasks that took me and my team a lot of time to do: ImplementationVisibility BenchmarkingIntent MappingXML SitemapsResponse Code AnalysisSEO Analysis Here’s a closer look. 1.... [...]

According to Google, an attribution model is a set of rules a business follows for determining where to give credit for conversions and revenue. With an SEO attribution model businesses can focus on the most essential elements for achieving higher search engine ranking. Search Engine Land’s Barry Schwartz has published a new video ‘SEO Attribution and Reputation Management’ with Tony Wright. Schwartz says, “In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important... [...]

Search engine optimization is an important ongoing process. To get better results you need to keep watching the search engine algorithms and accordingly adjust your strategy. seoClarity contributor Tyson Braun has shared an article highlighting steps to prioritize your SEO tasks and improve performance. Braun says, “Considering the sheer magnitude of what’s already out there online, how do you get your site crawled and your content indexed? Google has to prioritize its efforts, after all. To see your site in search results, and then see your site ranking for your target terms,... [...]

While redesigning or migrating our website, we may have to bear a great SEO loss if necessary precautions are not taken. Search Engine Watch team has published a new guide ‘SEO for Website Redesign and Migration’ to help you manage the SEO tasks while migrating or redesigning your website. SEW team says, “Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. In this guide you will understand: How to avoid costly... [...]

Search engine optimization is an essential process to drive more sales by increasing your website traffic. An effective SEO strategy creates a pool of growth opportunities for your business. Search Engine Watch contributor Harpreet Munjal has shared six SEO recommendations to improve your SEO performance in 2020. Munjal says, “SEO is a super competitive and ever-changing industry. The latest technologies like AI, Google algorithmic updates, and SEO myths are making it tougher to grow your business with SEO. In this guide, I’m sharing top SEO recommendations for 2020 to get the... [...]

Negative SEO refers to the practice of applying unethical techniques to harm a competitor’s rankings in search engines. MOZ team has published a new Whiteboard Friday video ‘Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected’ featuring Russ Jones. MOZ team says, “Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it”. Why... [...]

SEO content is that content created to rank in search engines like Google. It helps you to build your online reputation and grow business. Ahrefs contributor Joshua Hardwick has shared an eight-step guide to help you create great SEO content. Hardwick says, “No matter what your business does, you can only get so much organic traffic to your “money pages.” For example, we have five landing pages—one for each of our main SEO tools: In total, these pages get around 25,000 monthly visits from organic search, and we rank in the top five for all of our main... [...]

Your website page rank reflects the quality of page content and how Google ranks it. Higher page rank can help you to score better in SEO rankings. MOZ team has published new Whiteboard Friday video ‘7 SEO Processes That Get Easier with Increased PageRank/Domain Authority’ featuring Cyrush Shepard. MOZ team says, “A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are... [...]

Schema is a structured data vocabulary that makes it possible for search engines to understand the meanings behind subject matter on the Internet. Schema markup helps search engines to provide a better user experience for Internet users. Cognitive SEO contributor Adrian Cojocariu has published an 11-point guide on Schema Markup for SEO. This guide covers the following: What Is Schema MarkupWhat Is Structured DataWhat Is the Difference Between Schema Markup, Microdata and Structured DataWhat Are Schema Markup & Structured Data in SEOHow Does Schema Markup Impact SEO & Search... [...]

Rich snippets are displayed above the normal Google search results. Snippets provide additional data as compared to the results. With Rich Snippets you can attract your target audience’s attention and boost your search engine marketing performance. iPullRank contributor Aleks Shklyar has published a six-step guide to help you create efficient Rich Snippets. Shklyar says, “If you’re unfamiliar with the concepts of structured data or schema markup, you’ve come to the right place. Though the concepts might not be familiar to everyone in the digital marketing space, anyone... [...]