Google continues to update its search algorithm in order to provide a better search experience to its users. You can improve the amount of organic traffic you receive by understanding these changes and adjusting your SEO strategy accordingly. The Botify Team has interviewed a group of SEO experts, and together they have answered 13 questions related to the recent search algorithm updates and volatility in the SERPS. These questions have been answered by the following experts: Shawn Huber, SEO Manager at T-MobileTim Resnik, Head of SEO, Product at WalmartLaura Giuliari,... [...]
Archive for the 'SEO Tips' Category
The Google Chrome browser offer several extensions ( integrated software programs to improve overall browsing experience) for different online tasks. To help you improve your search engine marketing, Chrome provides an array of SEO extensions. Go Fish Digital contributor Stewart Fussell has shared a list of 10 highly useful SEO extensions available on Chrome. Fussell says, “The Google Chrome extensions detailed here are those that I have found to be most useful for SEO work, however, there are also a few that help me in everyday life as well. Installing an extension takes no time at... [...]
According to MOZ, JavaScript is the interactivity and a core component of the dynamic web. You can improve your search engine marketing by understanding JavaScript and its potential impact on search. Ahrefs‘ Patrick Stox has published a comprehensive article on JavaScript SEO. Stox says, “I’m not saying that SEOs need to go out and learn how to program JavaScript. It’s quite the opposite. SEOs mostly need to know how Google handles JavaScript and how to troubleshoot issues. In very few cases will an SEO even be allowed to touch the code. My goal with this post is to help you... [...]
Searchmetrics‘ Tyson Stockton has published a new episode of Voices of Search podcast entitled ‘The “Death” of Ranking Factors’ featuring Brianna Anderson. Listen to this podcast and learn about the new version of SEO analytics. Stockton says, “The SEO community has long held ranking factors in high regard, although some in the community argue ranking factors are decreasing in importance. Join host Ben as he concludes his conversation with Brianna Anderson of BEAST Analytics as they discuss the impending “Death,” of ranking factors. Summary SEOs traditionally... [...]
By understanding how Google analyzes you content, you can improve your search engine marketing. Keyword stemming is the process that enables you to learn about Google’s ability to understand different word forms of a specific search query. Yoast has published an article to help you understand keyword stemming. The Yoast team says, “When people talk about keyword stemming or a stemming algorithm, they mean that the algorithm is able to recognize different word forms of a certain keyword. That’s exactly what the word forms functionality in Yoast SEO does. In regard to synonyms: we do not... [...]
SEMrush contributor Maria Kalyadina has published ‘The Definitive Guide to eCommerce SEO for 2020’. This comprehensive guide offers advice on how to develop an SEO strategy for ecommerce websites and provides tips and strategies to optimize your site effectively. This guide covers the following: Why SEO Is Important for Your eCommerce Site Keyword Research for eCommerce Websites On-Page SEO for eCommerce Websites Technical SEO for eCommerce Websites How to Fix Common Technical SEO Issues on eCommerce Websites Content Marketing for eCommerce Sites Link Building for eCommerce Sites Local... [...]
Lead generation is the ultimate goal of your search engine optimization strategy. By getting more leads, you can increase the chances of improving your sales. Rank Ranger Mordy Oberstein and Sapir Karabello have published a new podcast episode ‘Finding More Leads for More SEO Clients’ featuring Deepak Shukla. Listen to the podcast and learn: How to find more good leads for more good SEO clients Has the market shifted? Is SEO passé and should you be peddling “organic growth?” How to push hard to get those new clients without coming off as spammy. Here is the podcast: The... [...]
Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Technical SEO, Thinking Like a Robot & More’ featuring Jamie Alberico. Listen to this podcast to learn how you can improve your business performance by improving your technical SEO skills. Goodwin says, “As one of the brightest in the field, Jamie regularly shows all kinds of awesome insights and interesting takes over on Twitter. Technical SEO is her turf, but did you know she started out in the industry as a website content writer? Curiosity took her into the rabbit hole that is SEO –... [...]
SEO copy is a specialized form of content that contains key phrases your target reader types into a search box to find the information. An effective SEO copy helps you to rank your content higher in search results. SEMrush contributor Maria Kalyadina has published ‘Ultimate SEO Copywriting Guide’ to help you write effective copy for better SEO. Kalyadina says, “This guide will help you create content that will be useful for both people and search engines. A copywriter’s job has always been a tough one — create engaging copy that showcases the value a business or product... [...]
MOZ has published a new Whiteboard Friday video ‘5 Common Objections to SEO (& How to Respond)’ featuring Kameron Jenkins. The MOZ Team says, “With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever”. MOZ [...]