Lee Pennington and Danny Ade just released PageFlame, software that can transform your Facebook marketing. To successfully sell on Facebook, you need to get your message in front of the right people. This requires getting it into the news feed where they will actually see it, not depending on their decision to visit your fan page. Let your ad in the news feed drive them to your fan page; don’t leave it to chance. Of course, when they get to your fan page, they need to find professional-quality content. PageFlame meets both of these needs. In fact, it: • Builds drag & drop eCommerce,... [...]

Jerry Low says, “Social media marketing has quickly become a high performing, relatively low-cost option to market your brand’s presence online. A Facebook ad campaign, in particular, can be an excellent way to improve your brand’s visibility, drive traffic to your website, and improve your overall bottom line. In this article, we will take a look at some tips and tricks on how to improve your Facebook Ads campaign. Know Your Customers’ Interests To create ads that are relevant to your customers, you better know you customers’ interests. Create buyer personas that provided an... [...]

Ginny Marvin says, “It was yet another beat for Facebook, as the social media behemoth reported earnings for the fourth quarter of 2015 on Wednesday. After losing nearly three percentage points by close of business, Facebook stock is trading up more than six percent in after-hours trading. Revenue topped $5.84 billion in Q4, up from $3.85 billion a year ago and ahead of the $5.37 billion analysts had anticipated for the quarter. Earnings per share (Non-GAAP) came in at $0.79, well above the $0.68 expected, and up from $0.54 a year ago. Net income surged from $701 billion a year ago to... [...]

Mari Smith says, “When you look at the major players in the social media landscape, one thing remains true: Facebook is king. With ever-expanding user base and new features, they keep the world on their toes and tuning in. Thanks to their newest winning rollout, the buzz has hardly died down. We’re talking about Facebook Live. Hot on the heels of Meerkat and Twitter’s Periscope, in August, Facebook unveiled live streaming ability via the Mentions app for verified pages. In December, they shared that they expanded that live streaming had expanded to verified pages via Facebook for iOS“. Mari... [...]

As a marketing platform, Facebook started small, but as more and more members started actively (even, vigorously) investing their time on Facebook, marketers became interested. Today, it’s not only the site with the most members. It’s probably the site with the most marketers trying to earn a living on it. Most of these marketers are falling far short of their goals, though. That’s a shame because if you discover how to use Facebook well, your sales can be impressive. Luther Landro took note of that Facebook phenomenon and has found a strategy that, he reports, consistently brings... [...]

Ginny Marvin says, “It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social media giant was testing an expansion of what started as an in-app advertising network in 2014 broke earlier this month. Facebook says it has been working with global publishers such as Hearst, Elite Daily, USA Today Sports Media Group and Time Inc. to test FAN on their mobile sites in a closed beta. Facebook’s 2.5 million advertisers can now access native ad units on mobile websites via the Audience Network. The company says native... [...]

Jack Simpson says, “When I attended the Content Marketing Summit last year, one of the key trendshighlighted by Facebook’s head of agency relations was the move toward more visual content.  Social video is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound. As a result, brands have been doing some really creative stuff in the last year or so that caters for silent autoplay. I’m going to explain why it is wise to do this and show you some examples from brands that have already made a good job of it. Why... [...]

Tamar Weinberg says, “In past years, organic reach on Facebook has been making very little impact, with marketers of late arguing that visibility is more of a “pay to play” phenomenon. Today, there’s promise for change on the horizon. Until now, publishers on Facebook have had quite a tough time being the signal through the noise, finding that social posts have had very little reach. The reason, many argue, quite simply comes down to Facebook’s algorithm. There are more interesting stories that are of interest to a visitor at any given time. With Facebook’s Audience Optimization... [...]

Ginny Marvin says, “Facebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a couple of taps on their smartphones. Now, Facebook is making the format available on desktop, as well. The company has also launched two new features designed to give users more information about a business before asking them to submit their information. The carousel ad format lets advertisers show up to five images and headlines in an ad. Similarly, the new context card shows as an intermediary page after the ad to tell users more... [...]

Luther Landro is selling a marketing course that he describes as a “Copy & Paste Formula That Banks Over $2,500 Every Week From Facebook Without Spending A Penny On Ads.” That’s a big claim for this training ( he calls it his 100k Facebook Formula), but he backs it up with screen shots from Clickbank and Amazon earnings. Landro freely credits Katrina Mayors with discovering this selling process. He is just helping her make it available to other small marketers. The essence of Mayors’s selling process is to place interesting content into her Facebook fan pages, content... [...]