Ginny Soskey says, “You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actuallydoing marketing on Facebook is a whole other story. Wouldn’t it be nice to have a little pocket guide to navigating Facebook? To help you break through all the clutter on Facebook and actually start seeing results, we put together the infographic and tips below. Check ’em out“. The Do’s and Don’ts of How to Use Facebook for Business HubSpot  [...]

SBT Editor says, “Marketing any business requires several different tactics, from SEO to social media to advertising. This week, some big names, including GoDaddy and Facebook, added features that may help small businesses with some of these marketing tactics. Read on for these and more small business updates in this week’s Small Business Trends News and Information Roundup. Marketing GoDaddy Develops Search Engine Visibility at the Touch of a Button When a small business owner obtains a website, the most important aspect is the Search Engine Optimization (SEO). That’s the code embedded... [...]

Martin Beck says, “Faced with publisher concerns that they aren’t earning enough revenue from Instant Articles, Facebook is experimenting with changes to advertising within the program,according to the Wall Street Journal. At issue are the restrictions the social network places on ads within the Instant Article format. Facebook only allows one banner-style ad sized 320 x 250 pixels for every 500 words of content within Instant Articles, while publishers would place three to four ads within similar stories on their mobile site. Facebook also currently doesn’t allow rich media ads within... [...]

Zac Johnson says, “When it comes to marketing your brand or business online, you have a lot of options. Two of the most popular and effective ways to drive massive traffic and leads back to your business is through the use of Google Ads and Facebook Ads. Both completely unique, different, similar and extremely effective at the same time. Whether you are focusing your efforts on Google or Facebook, both platforms give you immediate access to hundreds of millions of users, while also having the tools in place to make your marketing and demographic targeting easier than ever. Google has established... [...]

Wesley Young says, “Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction came when Facebookannounced a couple of weeks ago that it is vastly expanding its search capabilities by providing search results from all two trillion public posts within its social media platform. Although Facebook previously had a large search volume of 1.5 billion searches a day, those searches did not include results from posts outside of friends’ posts or Pages liked, even if a post was otherwise publicly visible. The biggest... [...]

Ben Davis says, “Facebook and Google both continue to improve their location-based advertising products, targeting mobile users and attempting to cash-in on online to offline conversion. Here’s a roundup on the state of play and some thoughts as to why Facebook may be best positioned to win the battle of the high street.  Facebook local awareness ads are now customisable by location Facebook has updated its local awareness ads so they can not only target nearby customers, but can deliver dynamic ad copy based on that location, too. Here’s the update from Facebook. New updates... [...]

Greg Sterling says, “Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables businesses with at least five locations to dynamically make their Facebook campaigns more locally relevant. The latter capability allows brands and multi-location businesses to leverage the data already in their individual location Pages to dynamically feed business or store locations (and related data) into Local Awareness... [...]

Martin BEck says, “Facebook’s well-oiled social media machine continues to hum along, yesterday reporting another blockbuster quarter. The focus, naturally, was on how well Facebook is doing as a business, with its $4.5 billion in third quarter revenue, more than one billion daily users and eight billion daily video views attracting most of the attention. But there was also plenty of interesting news for marketers and businesses who depend on Facebook to help fuel their growth. Here are four takeaways: Instagram + Facebook = Unsurpassed Mobile Reach COO Sheryl Sandberg emphasized that... [...]

Martin Beck says, “Facebook’s video views continue to accelerate. As in pedal to the metal. Facebook now sees an average of eight billion video views a day from 500 million people, CEO Mark Zuckerberg said during the company’s quarterly earnings call today. That’s double the four billion daily views Facebook announced in April and a good indication of just how much momentum the company is building with its video efforts. Of course, some will still argue that Facebook’s view totals are suspect because Facebook plays video automatically in the News Feeds of its 1.55 billion users and... [...]

SBT team says, “It’s important you use every outlet available when it comes to holiday marketing and advertising, but Facebook is arguably one of the most important. Social media in general is a great way to advertise no matter what time of the year, and Facebook in particular has made it easy for eCommerce companies to benefit through different Facebook Store options and features. The big question is of course how to actually setup a Facebook Store, but second it’s important to understand how you can optimize your ads for the best return. Fortunately, it’s pretty easy once you chose... [...]