Ginny Marvin says, “Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report. The social network confirmed to AdExchanger that the test, which apparently started about a month ago, is running and acknowledged that Diply is among the small set of publishers participating. The move to the mobile web is another sign of Facebook’s encroachment into a space dominated by Google’s AdSense publisher network. Facebook Audience Network (FAN) launched in 2014 as an in-app advertising network for mobile app publishers... [...]

Tim Allen says, “We know Facebook has a huge amount of data on people. For the last 18 months, they’ve been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account. This post is going give a whirlwind tour of how we can begin to use Audience Insights to build personas for our business that will allow us to target content better and keep people in mind rather users & sessions. What is a persona and why should we build... [...]

Kim Walsh-Phillips says, “There are only a few things $5 will buy these days: a cup of coffee at my favorite overpriced coffeehouse, a bonus tip to reward an Uber driver’s smile. Maybe a foot-long sub at a somewhat image-troubled sandwich shop. Dare I say that an acquisition even better than the one for my slow-roasted addiction (with a little pump of pumpkin) is a sale? As in, a sale that puts money in my pocket from a $5 investment. Yes, believe it: By following the formula for sales success I lay out below, you can drive qualified leads and sales directly to your business,... [...]

Wes McDowel says, “Facebook has been increasing its video content features in an effort to compete with rival YouTube. And that includes Facebook video advertising. As a next logical step in Facebook’s video march, the company has now launched a new option for advertisers to bid for 10-second video views on a cost-per-view basis. The cost-per-view (CPV) bidding is designed for advertisers “who value price certainty for video views or value video views as their primary performance metric,” and is now available globally. Facebook still recommends advertisers use its brand buying capabilities,... [...]

Ryan Stewart says, “In this post, I’m going to retrace my steps and tell you exactly how to build your own Facebook Group. What are the benefits of building a Facebook Group? Before I tell you how to build one, I quickly need to talk about why you should build one. Facebook might not be “cool,” but it’s crazy effective All the kids left Facebook years ago for Instagram (now Snapchat) and a number of businesses gave up on Facebook marketing efforts when “organic reach” plummeted. Despite this, there are still hundreds of millions of users still on Facebook. In... [...]

Patricio Robles says, “Last week, Facebook revealed it is now home to 50m active business Pages. So it’s no surprise that the world’s largest social network is working to make itself more business-friendly. In August, Facebook unveiled messaging functionality for Pages to facilitate communication between users and businesses. A month later, it released updates, such as prominent call-to-action buttons, designed to improve the productivity of Pages for business use cases. One of the use cases Facebook is most focused on is customer service. While there’s still skepticism... [...]

Entrepreneur team says, “Facebook Inc. has quietly debuted a feature that helps users find local businesses based on customer reviews, bringing it in direct competition with similar services from Yelp Inc. and Angie’s List Inc. The service has been operational on the social-networking site since last month, is available globally and can be accessed even without a Facebook account. “We’re in the early stages of testing a way for people to easily find more Pages for the services they’re interested in,” Facebook spokesman Mike Manning said. Facebook allows businesses... [...]

Marisa Sanfilippo says, “Remember when Facebook used to require the use of an app to run a contest? If you’re shaking your head yes, then you’ve been using Facebook for Business for more than a year now. If you have a puzzled looking on your face, let me tell you, that ‘struggle was real.’ While Facebook may have changed the way it allows users to administer contests or promotions, it did not create a free for all. Whether your motivation for running a contest is to build brand awareness, drive engagement, generate leads or something else, following Facebook’s guidelines is in your... [...]

Sheena White says, “It seems like Facebook can’t catch a break. The social media platform has1.55 billion monthly active users, with over 700 million of those users visiting Facebook on mobile each day, and yet still, all you’re likely to hear about Facebook from business owners is that the organic reach is terrible and that their ads don’t work. While it would be easy to throw in the towel and move your advertising dollars elsewhere, it’s hard for me to let you dismiss what I would argue is one of the best advertising platforms available today. Plus, keep in mind that with 72 percent... [...]

Martin Beck says, “Any way you spin it, 2015 has been a huge year for Facebook video. The numbers are spectacular, with daily video views more than doubling since January and now sitting at 8 billion, according to CEO Mark Zuckerberg’s most recent announcement in November. Even critics’ arguments — that Facebook’s video metrics are suspect because they are based on three-second views or that they are substantially inflated by people stealing viral videos from YouTube — don’t diminish the fact that Facebook video is a huge opportunity for marketers. And during the year, Facebook... [...]