Dawn Ellis says, “We are living in the social age; where we all have the power and the potential to have our opinions heard by millions. With every social post you distribute, you’re actively impacting your image and contributing to your social print. There are thousands of articles online promoting what should be included in your social media strategy, but what about the methods you shouldn’t be doing? Surprisingly, the methods which are the most common are usually the most feeble and harmful. If You Don’t Share This Post in the Next Three Seconds… The goal of your social... [...]

Lara O’Reilly says, “Facebook’s VP of product Chris Cox has admitted its proposed revenue share deal with publishers, where it is encouraging them to upload articles to its mobile apps direct, has been met with some challenges. Speaking at Re/code’s Code/Media conference in California on Tuesday, Cox said Facebook was “early in conversations” with publishers over the initiative. When asked by Re/code’s Peter Kafka what publishers’ main concerns were during these discussions, he said a “lack of control.” Facebook first embarked in its... [...]

Rand Fishkin says, “Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today we’re going to talk a little bit about Facebook. Facebook has been growing massively. It sends out a tremendous amount of traffic, and as a result, more and more of us in the field of web marketing as a whole, and because it’s so interesting as a correlated factor with things that tend to perform well in Google, are interested in the traffic that Facebook can drive and in potentially growing that. So I’m going to start out with a few stats. I think it is actually very important... [...]

Greg Finn says, “For the longest time, the served impression has ruled the land of online advertisers. In this format an impression is counted whenever an ad has been fired, whether or not the served ad has been viewed. Today, Facebook has released an in-depth post as to why this isn’t the best way for advertisers to track their ad dollars. Why? Because “if an ad is viewed it has a greater chance to drive value for an advertiser.” The viewability metric that Facebook prefers are ‘viewed impressions.’ With this metric, advertisers are only charged when an ad (or any part of an ad)... [...]

Martin Beck says, “Online video is so hot right now, but YouTube, the grandfather of the industry, isn’t worried about being pushed aside. In fact, Robert Kyncl, YouTube’s head of content, said the competition from Facebook and Twitter — “in the last 12 months every platform has decided that they want to add video” — is actually helpful to YouTube. “I think you are seeing tremendous validation of the market,” Kyncl said during an on-stage interview Wednesday at the Code/Media conference at the Ritz-Carlton in Laguna Niguel, Calif., “and we are just happy to be part of it.” Kyncl... [...]

Siobhán McGinty says, “In June of last year, Facebook announced a new ad format called “multi-product ads” that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. Quick movers were able to make the most of the new ad format using the Facebook Ads API, but others had to wait for Facebook to fully incorporate the format into its advertising product.Last week, Facebook started to do just that, making multi-product ads easily available... [...]

Kurt Wagner says, “Facebook is making a pitch to media publishers: let us host your content for you, and we’ll make it look beautiful (and give you more eyeballs) in the process. That’s according to Chris Cox, Facebook’s chief product officer, who joined Re/code‘s Peter Kafka onstage Tuesday at the Code/Media conference at The Ritz-Carlton, Laguna Niguel, Calif. Cox says that Facebook is actually having these kinds of discussion with publishers, and is trying to figure out a model that would enable Facebook to host content that would otherwise go on a publisher’s own website. Cox... [...]

JP Mangalindan says, “Like it or not, Facebook advertisements just got even smarter. On Tuesday, the social network announced Product Ads, a set of tools that lets businesses more effectively target Facebook’s 1.4 billion or so users with a new, automated process. SEE ALSO: Facebook is rethinking how it tracks ads With Product Ads, businesses who upload their product catalogs to Facebook can manually create ad campaigns. The other, more compelling option? Let Facebook do the heavy-lifting, automatically creating campaigns and targeting various kinds of users with ads it thinks will... [...]

Ahley Breen says, “Using Facebook for your business is a great way to establish brand awareness and loyalty. But how can you keep your social followers engaged and encourage them to take action with your brand? With Facebook’s new call-to-action (CTA) feature, it’s easier than ever for your followers to do things like sign up to your email list or start shopping with the click of a button”. How to Engage Social Followers Using Facebook’s New Call-to-Action Button Aweber Blog  [...]

Gina Broom says, “Have you ever thought to yourself… “Why bother with social media, really? I mean, it’s so hard to measure the worth of social campaigns directly. So much of it is just general exposure, and how vague is that? Especially when it comes to paying for this exposure with boosted posts on Facebook.” Many people think along these lines, and fair enough too, considering that a business must always consider the return on investment for any venture. The unfortunate part comes when some marketers make the mistake of trying to monetize their efforts on Facebook right... [...]