Martin Beck says, “There was plenty to talk about during last night’s Super Bowl. From commercials ranging from uplifting to morose, to a kitschy Katy Perry halftime show, to the Seahawks’ head-scratching decision to pass when the whole world expected a beast-mode run. Much of that conversation — at least the online part — took place on Facebook. Thesocial network reported that 65 million people world-wide created 265 million posts, comments and likes about the game. The 265 million interactions was a Facebook record for any Super Bowl. By comparison, in last summer’s World Cup... [...]

Derbhile Graham says, “When you’re on social media, it can feel as if you’re drowning in a torrent of information. It can be hard to sift out the useful pieces of knowledge from the pictures of cats and the updates about the contents of people’s meals. Social media gurus speak of the importance of interaction, but social media can feel like a warehouse party where everyone is shouting at once. This makes it hard both to be heard and to listen to the right people. Groups give you the chance to target your social media communication, and if you set up your own group, you get to decide who... [...]

Greg Sterling says, “Foursquare Tips meet Facebook Place Tips. Today Facebook introduced Place Tips, which offer a range of content, information and recommendations about places in the real world. The value is obvious. As with Foursquare Tips, Facebook Place Tips offer advice and information from the location’s Facebook Page and from people in your network who’ve been there before. At a high level, there appear to be two main differences between Foursquare Tips and Place Tips. Foursquare Tips are from the public generally, while Place Tips are from your network (and the entity). The... [...]

Martin Beck says, “Facebook’s video surge is looking more like a tidal wave. In remarks during Facebook’s quarterly earnings call with investors today, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views a day. That’s up from 1 billion daily views Facebook reported in September, a total that at the time prompted many to wonder if Facebook is becoming a challenger to YouTube. Today’s news — a tripling of views in three months — won’t diminish that talk. Of course, YouTube is still the video king. It no longer reports daily views — the most... [...]

Kurt Wagner says, “Investors had one thing in mind during Facebook’s Q4 earnings call Wednesday: how is video performing on Facebook and, more specifically, when will video ads become the real deal on the platform? The question of video performance — both user uploaded videos and video ads — was the most popular topic of discussion during the call. And with the exception of a new metric — users now register 3 billion video views on Facebook each day — the company didn’t have many specifics to share in terms of what to expect from video moving forward”. Facebook Video Is... [...]

Coach Comeback is offering you a new take on Facebook marketing, one that he says will work better than what you have tried before, and has the advantage of being free. He calls it FB Freak. Coach says that if you build your Facebook fan page correctly, you can pull in traffic and start making sales without out spending any money on Facebook ads. And you can do it in just minutes a day. Build your fan page correctly, place the right content on them, and your readers will click “Like” and a viral effect can be started that can propel your page into the ranks of the “most liked.” When... [...]

Kim Speier says, “There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today. Facebook appeals to its users because it provides real-time information but with... [...]

JP Mangalindan says, “Facebook announced a way to track ad performance on Tuesday that the company says is more accurate than the standard “click-through rate.” Advertisers have traditionally tracked the success of an online ad campaign based on whether users click; generally, the more clicks an ad gets, the more successful it’s deemed. But Facebook has argued for years that the click-through rate doesn’t tell the whole picture. In fall 2012, Facebook’s VP of Measurement and Insights Brad Smallwood made the case at a conference in New York, pointing to a Nielsen... [...]

Matt Bacak released Facebook Fortune Formula a few days ago, intending to hold it open only a few days. But he is holding it over, giving you one last chance to take advantage of this fresh, powerful training. You have heard many trainers and teachers extol the value of Facebook in your business. Bacak is taking that principle and giving you action-oriented implementation guidance that will help you take advantage of the unique opportunities that Facebook presents. Bacak shows you: • How to set up tracking so you will know what is actually working for you • How to write ads and place them on... [...]

Kipp Bodnar says, “With more than 1.23 billion users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers. Facebook Pages are a simple tool, but they allow for many interesting business opportunities. So we combed through the web to find 15 Facebook Pages that you... [...]