Matt Niehaus says, “Business owners and decision makers have a lot of responsibilities to juggle on any given day; so the question is, should they still leave room on their plates for Facebook marketing? It’s not the no-brainer strategy that it was several years ago, when it was essentially a free way to promote and advertise your establishment and build a legion of online fans. With Facebook’s algorithm changes creating a significant drop in organic reach, it’s quite possible that your posts are going largely unseen. But with a few tweaks to your strategy, Facebook could still be a key ingredient... [...]

Todd Wasserman says, “In another effort to refine and improve ads that users see in their Facebook News Feeds, the company introduced a Relevance Score for ads this week. The scores, which are based on a scale of 1 to 10, measures how well the ad will perform for its targeted audiences. The numbers are a reflection of the ratio of positive to negative interactions. Facebook said those interactions vary, but they are mostly determined by the ad’s objectives and may include video views and conversions. The new measurement is not used for ads with guaranteed delivery — those bought through... [...]

Martin Beck says, “This just in: Facebook is a bigger traffic referrer than you thought. New data from Bitly, the web’s leading URL shortener, shows that Facebook’s share of clicks from mobile devices increased 30.2% in the fourth quarter of 2014. That’s after a gain of 27% in the third quarter. “It’s all Facebook; Facebook is crushing it,” Bitly CEO Mark Josephson told Marketing Land. “Everybody knows Facebook is big,” Josephson added, “but if you are a marketer and you are taking credit for direct traffic on mobile that number just went down and Facebook’s went up.... [...]

Gina Broom says, “If you have a Facebook page set up for your brand, (and let’s face it: by now, you should), then you’ll be familiar with the little “Boost Post” button. I’d like to take this opportunity to say that if you don’t have a Facebook page set up to promote your brand by now, then for goodness’ sake, get one now! Whether you’ve actually clicked that button or not, I’m going to go through it with you and let you know how to make the most of the best feature: highly targeted audience filtering. How Does the “Boost Post”... [...]

Rex Santus says, “Facebook has started rolling out new ways for people to buy and sell things on the platform. As an alternative to services like Craigslist or eBay, Facebook users sometimes turn to Facebook Groups to make purchases. Previously, however, this was mostly done informally. Facebook users can now select a “sell” button instead of “post” when writing up a listing. Individual slots can also be filled out to specify price and product descriptions, instead of the typical single body of text you’re used to when writing a Facebook post. Sellers can also mark... [...]

Nate Birt says, “Although many already have given up on the idea that it’s possible to connect to customers for free on Facebook, others argue hope remains. Before getting started, though, let’s acknowledge the naysayers have a point. In early 2014, Social@Ogilvy noted brands with some of the largest Facebook followings had a paltry 2% organic reach. That news and subsequent developments led Forrester’s Nate Elliott to quip, “Facebook has finally announced the end of organic social marketing on its site.” Yet, Facebook itself argues otherwise. In a Nov. 14, 2014, post the company... [...]

Videos can attract a lot of attention on Facebook if they are placed where people congregate. The problem is that placing a video in strategic places can be a daunting task. That’s why Precious Ngwu and Chad Nicely just launched /b> Social Engage. Nicely and Ngwu call this new software, “World’s Most Powerful Social Sales Machine“. This automated software makes it easy to place your videos on Facebook by handling all the technical details for you. With Social Engage: • It takes less than 2 minutes to create your campaign. • You can add your own company logo and product image... [...]

You need to have an ongoing conversation with your followers if you want them to remain interested. The best way to do that is with helpful, periodic emails. Now you can collect email leads right inside your Facebook news feed using the new advanced social marketing technology in Social Engage. This new software, which goes live on Feb 9, allows you to embed high performance opt-in forms right inside its social video player inside Facebook. Social Engage works in Facebook News feeds, Fan pages, Groups, Event Pages. It is Facebook TOS Compliant; that’s important; you don’t want to get banned.... [...]

Lindsay Kolowich says, “Every brand on Facebook is on Facebook for one reason — to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app. Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your... [...]

Martin Beck says, “There was plenty to talk about during last night’s Super Bowl. From commercials ranging from uplifting to morose, to a kitschy Katy Perry halftime show, to the Seahawks’ head-scratching decision to pass when the whole world expected a beast-mode run. Much of that conversation — at least the online part — took place on Facebook. Thesocial network reported that 65 million people world-wide created 265 million posts, comments and likes about the game. The 265 million interactions was a Facebook record for any Super Bowl. By comparison, in last summer’s World Cup... [...]