Peter Kafka says, “Another installment from the “Facebook Giveth, Facebook Taketh Away” story that all Web publishers are following with intense interest: Below is a chart of Gawker’s U.S. traffic, courtesy of editor Max Read. That first peak, from June, was the site’s third-best month. The peak on the right, from August, indicates that this month will be Gawker’s second-best month. But since you’ve already read the first sentence of this post, you know what happened to create that giant traffic valley in July”. Why Building a Web Business Built on Facebook Is So Scary Re/code  [...]

Alisa Meredith says, “Facebook marketing. Once the wild west of free advertising, it’s now become a pay-to-play platform, but even as Facebook itself has grown up a little, the brands using it aren’t all following suit. Here are some of the ways we (still) see brands squandering their potential on Facebook. 1) With Big, Giant Meltdowns I’m so disappointed! The train wreck that was the Facebook page for Amy’s Baking Company of Scottsdale, Arizona is gone. You’ve probably heard the story, though. First the owners had a meltdown on Kitchen Nightmares. Then they insulted people left... [...]

Martin Beck says, “More than 400 million people interact with Facebook events every month, the social network says. And today, the company announced that it’s giving Page owners another avenue to reach those people. Facebook has enabled ads for events to be placed in mobile and desktop News Feeds. Previously, event ads only were available for display in the less prominent right rail on the desktop platform. Here’s a Facebook mockup of how the ads, available globally through the Ad Create tool and the Power Editor”. Facebook Adds Ability To Advertise Events In News Feed Marketing... [...]

Jason Abbruzzese says, “Facebook wants to bring emerging market mobile advertising up to speed — by making speed less of a factor. Facebook has launched a new option that allows marketers to target certain types of smartphone network connections, a move aimed at improving its advertising offerings in emerging markets. “Optimizing the creative — for instance, targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections”. Facebook Bolsters International Ambitions With New Ad Option Mashable  [...]

Lindsay Kolowich says, “The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. In April 2014, they cracked down on like-baiting, frequently circulated content, and spammy links. This afternoon, they announced two brand new updates that’ll crack down on posts by brand pages. Let’s dive into the updates below where you’ll learn about what happened and how you need to react”. Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines HubSpot  [...]

Hammad Baig says, “The presence of social media sites and the internet in general has given us a plethora of opportunities that were nonexistent just a few years ago. Have you even wondered why Television is so cheap, or why allot of well produced content on the internet is free? Well, it’s because of advertisement. As we move more and more towards the digital age, companies realize that in order to shine the spotlight on their product or service, they have to go where the people are, in our case Facebook“. How To Use Your Facebook Cover Image To Generate Leads Business2Community.com  [...]

Ayaz Nanji says, “Most consumers say Facebook is the most useful social network for researching products and services before visiting a small business, according to a recent report from G/O Digital. The report was based on data from survey of 1,000 adults in the United States age 18-29 who are interested in buying products and services from local/small businesses and who own at least a desktop/laptop computer and a smartphone or tablet. Some 62% of respondents say Facebook is the most useful social network for researching small businesses before purchasing, compared with just 12% for... [...]

Martin Beck says, “Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion urls have been updated to work in the system. A month ago that total was said to be one million. The pace is being picked up by what Facebook says is now hundreds of app developers using the system. That means fewer people are experiencing this maddening scenario: tap on, say, a Pinterest link on a smartphone and be taken to a mobile browser page,... [...]

Greg Sterling says, “There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile apps are gaining momentum as consumers spend increasing amounts of time on smartphones and tablets. The U.S. Mobile App Report, released today by comScore, lays out an array of high-level statistics about app and mobile web usage in the U.S. Though many of these individual datapoints have been previously released in blog posts, it’s very helpful to see them compiled in one report. (All the following charts are from the... [...]

Brian Anthony Hernandez says, “Like a child shaking an Etch A Sketch with both hands, celebrities on Monday’s Emmys red carpet will be shaking a new toy created by Facebook. Facebook told Mashable that on Aug. 25 it will debut the Facebook Mentions Box, an interactive device that stars will wield to answer questions from fans. It’s similar to the InstaStop Video Q&A Station that Instagram launched at the Golden Globes in January. Though the Facebook Mentions Box will be used for the first time at the Emmys, anchor Katie Couric is already slated to use the device during... [...]