Tamar Weinberg says, “Late last year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or credit-related ads. Today, the company is putting its ad discrimination policy into practice with policy updates, tools and further education. Policy updates Facebook is strengthening its stance with clearly defined prohibitions against ads with discrimination on the basis of race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability or medical/genetic condition. Education Facebook... [...]

Kevan Lee says, “Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get? And what can you expect for your hard-earned money? In this post, we’ll share with you everything you need to know... [...]

Patrick Kulp says, “Facebook can only pop so many advertisements into your News Feed before it drives you crazy. But it needs to keep selling more and more of them to keep up its juggernaut growth. And the company is worried that it could run out of ad space in its News Feed this year. That’s probably why Facebook is now turning to some untapped real estate: its Messenger platform. The company announced Wednesday that it’s testing new ads in Messenger that look a lot like ones you might see in your News Feed. The ads are carousel-style, meaning that users can swipe sideways through... [...]

An avid surfer (nicknamed Lyfe Lyte) travels the world (and has for years) to every surfing beach he can find, always hunting down his next wave. In fact, he just got back to America a few months ago after spending 2 full years surfing. This isn’t a cheap lifestyle that he has chosen, even though he often sleeps on the beach. But he has the income to live this way because he has set up processes for his business, so he doesn’t have to be tied down to a desk just to keep his business going. Lyte said, “I didn’t start a business online just to be on the computer 15 hours... [...]

Peter Kafka says, “Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds. For now, Facebook will sell the ads and share the revenue with publishers, giving them 55 percent of all sales. That’s the same split offered by YouTube, which dominates the online video ad business. If the new... [...]

Kevin Lee says, “If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the network’s discovery of analytics “bugs.” The first such disclosure occurred in September, when Facebook admitted overestimating video views for the prior 24 months by up to 80 percent. While Facebook was quick to note that the error “did not impact billing,” the result was an embarrassment, plus at least one lawsuit alleging that the error caused the plaintiff to overspend on paid ads “on the belief that the advertisements were... [...]

IR team says, “Most people who use the Facebook aren’t “searching” for a product that will add more value to their lives; they’re searching for that next funny or emotional status update, a trending piece of news or information, or even just a simple distraction. For you, as an ecommerce store owner, this is your ultimate opportunity. The power of Facebook ads allows you to evoke the same emotion and curiosity that people crave when they log-in on their computer or phone—except you’ll be able to introduce who you are, and the value you can bring to their lives. In this guide,... [...]

Patrick Kulp says, “Facebook is making it easier than ever for brands to lure you into chatting with them. The social network rolled out a new type of ad on Tuesday that lets advertisers with or without Messenger bots solicit messages through sponsored News Feed posts. The posts look like any other ad on the site, but have a “send message” button in place of a link to an outside site. Another iteration of the format lets brands run ads within a particular open conversation on the Messenger platform in an attempt to reconnect with users with whom they’ve talked before. Facebook... [...]

Sophia Bernazzani says, “Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. In fact, Social Media Examiner found... [...]

Tim Peterson says, “Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well, now that number is four million. That’s one million advertisers added in less than seven months. For comparison, Facebook’s main current rival in the social advertising space, Twitter, claimed more than 130,000 advertisers in the fourth quarter of 2015 (Facebook’s real main rival, Google, no longer says how many advertisers it has). And Facebook-owned Instagram announced last week that more than 500,000 brands buy its ads each... [...]