Matt Mansfield says, “If you want to break through all the noise on social media, it sometimes pays to advertise. And when it comes to social media advertising, Facebook is still the king. But while the social media giant has made strides in simplifying its advertising platform, it’s still robust enough for certain features to slip through the cracks. If you want to make the most of your Facebook (NASDAQ:FB) advertising efforts, then check out the 10 things you might not know about Facebook ads below. Facebook Advertising Tips 1. You Can Use Facebook Ads for Different Purposes Whether... [...]

Josh Denning says, “The story is an all-too-familiar one: A business owner reads several success stories for Facebook Advertising and decides to try herself. After all, how hard is it, really? She reads everything she can and does everything she’s supposed to. She writes a compelling headline, chooses an image, writes persuasive copy, but, when she launches her campaign – crickets. Failing to recoup her ad costs, she gives up on Facebook Advertising, altogether, when really, it wasn’t the strategy that was at fault; it was her execution. Maybe you’ve been there yourself. Maybe... [...]

Sophia Bernazzani says, “With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook’s targeting options make it easier for you to get your ads in front of the people you really care about, it’s ultimately up to you to do the convincing. To do that, you’ll need to pay close attention to the details. If you look at AdEspresso’s anatomy of a Facebook Ad diagram, the headline may seem like a tiny piece of the puzzle, but that couldn’t be further... [...]

Blaise Lucey says, “Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great guides, amazing brand videos and user-generated content that help generate leads and build awareness. Many companies finally have a Facebook strategy in place, and it’s running smoothly. Except for the ROI part. Simply Measured’s “State of Social Media Marketing Report” (email registration required) found that 61 percent of marketers still say their top challenge is proving ROI from social. The report found that just... [...]

Ellen Bartolino says, “While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. Facebook’s advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it — resulting in higher engagement. Additional functions help you build credibility and relevance when users see and interact... [...]

Rebecca Pollard says, “Searching for a tactic to send more traffic to your website sign up forms and grow your email marketing audience? Facebook’s a good option. With 1.65 billion monthly users, Facebook gives you a huge audience, who you can connect with, drive to your site and get to join your subscriber list. At AWeber, Facebook ads are one of our highest-performing Facebook strategies. When done correctly, Facebook ads are budget friendly, bring in qualified leads and reach a large audience, unlike unpaid Facebook posts (algorithm changes are a pain). In this post, I’ll walk you... [...]

Khalid Saleh says, “With 1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As click-through rates drop and competition increases, it’s more important than ever to run a conversion-focused Facebook ad campaign. In this post, I’ll share four things you can do to create a Facebook campaign that brings in leads, not just traffic. 1. Run broad tests before zeroing in on an audience set Facebook’s targeting capabilities are its biggest strength. You can zoom in and target cat lovers who like Kanye West and live... [...]

Daniel Kushner says, “Facebook is a powerful social media outlet, even for B2B marketers. Though it’s known as the social network of choice for B2C companies, and some have concerns whether organic Facebook marketing is still viable for B2B companies, the fact remains that with 1.5 billion monthly active users, Facebook still reigns supreme for market reach potential, regardless of industry. How can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is “pay to play”: Facebook advertising. Beyond the power of tailoring ads to specific... [...]

Erin Schultz says, “When a Facebook advertising campaign isn’t going so well, it’s easy to put the emphasis on the Facebook ads themselves instead of addressing issues that aren’t even on Facebook. In part three of this video tutorial, Entrepreneur Network partner and marketing expert Ben Angel explains how problems with a campaign are often business-model issues. “The business model being run in conjunction with the ads is flawed,” he says. “Most set out on an ad campaign expect an immediate return on investment off of the first sale from a customer —... [...]

Peter Brooke says, “Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools. But just because these options are easy to select doesn’t mean that they’re easy to master. Unlike Google AdWords and most other PPC ads, Facebook Ads don’t rely on matching keywords to customer searches to determine who sees the ads. Instead, Facebook advertising targets customers according to their web behavior, demographics, and interests. Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads,... [...]