Lauren Evans says, “It wasn’t too long ago that people were saying that trying to sell products and services on social media would never be very successful. Well, direct response social ads – specifically Dynamic Ads for Facebook – are showing these reservations might not hold true. Because they’re starting to really take off. In fact, the growth in product-focused dynamic ads (originally called Dynamic Product Ads) is believed to be one of the factors that helped spend on social ads jump 86% year-on-year in Q1 2016 according to Kenshoo data (see chart). And dynamic ads,... [...]

Ewa Puchalska says, “So, a website and blog for your company or product are all set up. You’ve created content, something that potential customers should dig into immediately – and some of them do. They even spend a decent amount of time on your website, so says your Google Analytics. But why aren’t they giving you their contact information? Why don’t they want to hear more about your business? These questions are a reality for thousands of business owners. Are Your Lead Magnets Irresistible? The question that many online businesses fail to answer is: do we offer visitors... [...]

Kyle Taylor says, “The advertising side of Facebook tends to get a bad rap. Small business owners often complain that the user interface constantly changes, or that it’s increasingly difficult and expensive to reach fans. But when you get down to it, Facebook ads do work — only if you follow certain best practices for reaching your target audience. In my experience, they’re cheaper and more effective than most other forms of advertising, including the popular Adwords. Over the last year, I’ve spent $3 million on Facebook ads to grow my company’s blog, the Penny Hoarder. Sounds... [...]

Jeff Rajeck says, “Facebook recently launched a new way to advertise: Lead Ads. We’ve been trying them out as part of the promotion for an upcoming event, and this has revealed three things about the future of Facebook advertising. I’ll go into that in more detail, but first a quick plug for the event in question. Econsultancy is holding a roundtable for client-side marketers in Sydney and Melbourne this month on Behavioural Marketing. And for those who are in Sydney you can sign up here, for Melbourne sign up here. Now, on with the post… What are Lead Ads? Lead Ads let... [...]

Ali G‘s new Social Interest Freak software finds just the Facebook members who are likely buyers for your product or service, so you can show your ads only to them. Now, you can focus the targeting for your Facebook ads using any number of criteria for defining the audience you are wanting to reach. Maybe you only want to serve people in California, who love Chevrolet and are Republicans with an income over $100,000. Social Interest Freak will let you do things like that. Regardless of what niche you’re in, the better you target your ads, the less waste there will be in ad views and... [...]

Ali G has just released his new Social Interest Freak desktop software. Actually, this is version 2, an upgrade from his earlier release. It’s built on Adobe AIR, so whether you use a PC or a Mac, this is for you. It started out as a Facebook tool, but now, in Version 2, Instagram is also supported. Its purpose is to precisely target your marketing campaigns on Facebook and Instagram so every penny you spend brings you a payback. Ali has created a demo video to show you what this new tool with do. You can check it out here:Social Interest Freak Demo. This is up-to-date marketing you won’t... [...]

Kim Walsh-Phillips says, “Businesses should be measuring their social media activities, but many still don’t. According to this year’s Industry Report from SocialMediaExaminer.com, only 42 percent of businesses surveyed said they were able to measure their social activities. Related: How to Save at Least 2 Hours Per Week on Social-Media Marketing As for measuring ROI, 37 percent in 2014 indicated they could do this; and in 2013, the percentage was only 26 percent. Contrast those numbers with the 87 percent of businesses surveyed reporting that they planned to increase... [...]

Martin Beck says, “No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in the customer information they crave — with a new ad product that automatically fills out forms based on Facebook user data. Called “lead ads” and in testing since June, the ad unit is now available to all advertisers, Facebook said today in a blog post. The basic idea is this: When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information... [...]

It’s been a little over a month since Stephen Gilbert released Snap Affiliate Profits. In these weeks, over 3000 marketers have invested in this training. If you want more details about this training in effective affiliate marketing, you can check the earlier notice on IM NewsWatch here: IM NewsWatch notice on Snap Affiliate Profits. In summary, Gilbert reports that he has been able to use $5 in Facebook ads to generate $75 in sales. Snap Affiliate Profits shows how to do it. Keep in mind: • This is a case study showing how he did it, including his real results. • It only takes 20-30... [...]

Ayaz Nanji says, “The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a recent report from Nanigans. The report was based on an analysis of the Facebook ad spend, clicks, and impressions of e-commerce advertisers using Nanigans software in 2014. Purchase-related metrics were calculated by aggregating data across sampled e-commerce advertisers that have same-day purchase attribution. Purchase rates during the 2014 holiday season doubled for nearly every day of the... [...]