Facebook has removed 5,000 ad targeting options which were prone for misuse in the advertising. According to Facebook, this will minimize the risk of abuse in the ads. Here’s what the Facebook team posted about the removal of the ad options: We’re committed to protecting people from discriminatory advertising on our platforms. That’s why we’re removing over 5,000 targeting options to help prevent misuse. While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes... [...]

Facebook has updated its video ad metrics to help advertisers measure the performance of the advertisements on the platform. The company has removed redundant and infrequently-used video metrics. The changes will allow the advertisers to measure unrepeated seconds in their ads. The Facebook team says, “Businesses have told us they’d prefer that these two metrics only count unrepeated seconds watched to more accurately measure consumption, so we’ll be updating how we calculate these two metrics across all video reporting in Ads Manager and Page Insights to no longer incorporate watch... [...]

January 2018 onward Facebook had stopped advertisements that promote cryptocurrency and other financial products From June 26, the company is going to allow ads that promote cryptocurrency and related content from pre-approved advertisers. Rob Leathern, Product Management Director at Facebook says, “Advertisers wanting to run ads for cryptocurrency products and services must submit an application to help us assess their eligibility — including any licenses they have obtained, whether they are traded on a public stock exchange, and other relevant public background on their business.... [...]

Facebook advertising is seen as one of the most cost-effective marketing tactic and an easy way to reach out larger audiences. Rightly created and targeted Facebook ads can make your ROI grow. Entrepreneur contributor Imran Tariq has shared six strategies to help marketers improve their Facebook ad performance. Tariq says, “Here are the steps to quickly make Facebook ads work for your business: Do your research. You need to figure out pain points of your ideal customer. What do they need? What are their wants? A lot of business owners just assume pain points but don’t search for actual... [...]

Entrepreneur magazine team has published a video featuring Ben Angel on ‘Improve the Power of Your Facebook Ads With These Small Tweaks’. The Entrepreneur team says, “In this video, Entrepreneur Network parner Ben Angel answers continues his discussion on Facebook advertising. He answers some of the questions his followers have about advertising on the platform and creating conversions. Angel points out the importance of directing customers to landing pages. On a landing page, the powerful combination of compelling copy, the promotion and a striking hero image are important... [...]

The Facebook Carousel ad format allows you to display up to 10 images or videos on “cards” within a single ad. It gives an interactive viewing experience to your customers. Business 2 Community contributor Gordon Donnelly has shared a short guide on creating effective Facebook Carousel ads that can convert more clients. On using Facebook Carousel ads  to get more traffic, Donnelly says, “Whether you’re driving general traffic, traffic to unique pages with unique cards, or traffic to a single page with all your cards—the Carousel format makes for a solid traffic driver. For their... [...]

The Business 2 Community contributor Allen Finn has shared five new features that are coming to Facebook ads. Finn says, “While the mainstream media has quickly latched onto Facebook’s Match-killer (the online dating juggernaut’s stock tanked yesterday when Zuck and co.’s relationship-centric app was announced) and improved functionality aimed at removing instances of bullying / subversion of the democratic system, there were a handful of exciting announcement that could very well impact the way you market your business. Interested? Good. Let’s dive right in. Track Performance (Even... [...]

Facebook advertising is one of the easiest ways for brands and marketers to advertise online and reach out the people interested in their products or services. With right planning Facebook ads can help marketers convert more customers. Entrepreneur contributor Syed Balkhi has shared such six strategies. Balkhi says, “Here are some of the best ways to increase your Facebook ad conversions so you can build up your business and generate more sales than ever. 1. Add social proof. People don’t want to risk spending their money on something they think might not be worth it. That’s why... [...]

HubSpot has published a guide to Facebook Pixel, an analytics tool that measures the effectiveness of your Facebook advertising. Clifford Chi says, “The Facebook pixel gives you deep insight into your marketing strategy because it measures your ad’s conversion rate, not just its click-through rate. This adds another layer of analytics that paint a clear picture of your buyer’s journey from ad to purchase. For instance, if one of your ads’ click through-rate is high, but the conversion rate is low, then your ad creative and landing page probably aren’t aligned. You can also use... [...]

Facebook has announced further requirements to avoid misuse of its services. The company has made verification compulsory for creators and managers of Facebook Pages with large following. They will not be able to post on their pages until verification is done. The company has announced that the political ads will be clearly labelled as “Political Ad”. Talking about more changes in the Facebook ads, Rob Goldman, VP, Ads and Alex Himel, VP, Local & Pages say, “We’re also investing in artificial intelligence and adding more people to help find advertisers that should have gone... [...]