Advertising on Facebook is one of the most affordable and successful tactics that marketers opt for today. With right planning and publishing it is possible to get good results with these ads. Entrepreneur contributor Eric Christopher has shared Facebook advertising tips from four experts. says, “Remember before the Cambridge Analytica scandal when brands and publishers were worried about Facebook’s News Feed changes? Here’s a refresher from Facebook’s official post back in January, “Because space in News Feed is limited, showing more posts from friends and family and... [...]
Archive for the 'Facebook Advertising' Category
Facebook has announced the updates to its ad metrics. By doing this, Facebook intends to bring more transparency in the advertising process. The company is also removing some unhelpful metrics. says, “Starting today, we’ll begin labeling some metrics in Ads Manager as estimated or in development, to provide more clarity on how they are calculated and how you should consider using them. These labels will appear in tool tips within the Ads Manager reporting table and in the customize column selector for ads running across Facebook, Instagram and Audience Network. Estimated metrics are calculated... [...]
When it comes to online advertising, Facebook is the leader in attracting the most advertisers with its easy to advertise programs. In April 2017, more than five million businesses were advertising on it each month. Econsultancy columnist Nikki Gilliland has shared five tips to plan a successful Facebook advertising strategy. Gilliland says, “Here’s a few tips on optimising your Facebook ad strategy for the year ahead. Target people in consideration phase One of the main benefits of Facebook advertising is being able to target users based on a wide range of variables, ranging from age... [...]
Entrepreneur magazine contributor Perry Marshall has shared a 3-step formula to help marketers improve their Facebook video ads. Marshall says, “When we create Facebook video ads for clients, we follow this three-step formula: 1. Stop the scroll This goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news feed provides a huge opportunity, but it’s only an opportunity. It’s not a guarantee of anything because while you can easily grab a viewer’s attention, they can just as easily snatch it back. Those first three to 10 seconds are... [...]
Facebook advertising is one of the most preferred advertising techniques by the businesses. The social network has made available a platform that can connect you with more buyers online. The quality of the advertisement that you design play a pivotal role in creating more opportunities for your business. Entrepreneur contributor Perry Marshall has shared six characteristics of effective images in the Facebook ads. Marshall says, “When it comes to the creative aspect of your Facebook ads, it’s important to note that it doesn’t necessarily need to be all about the offer. Make... [...]
Recode has reported that Facebook pre-roll video ads are coming soon. As Peter Kafka puts it down, neither the Facebook users nor Facebook wanted these ads, but they are here. Kafka says, “Now, Facebook is going to start running pre-roll ads. Important: That doesn’t mean your News Feed is going to be full of video ads you didn’t ask to see. The pre-rolls, which will run for up to six seconds, will only appear on videos in Facebook’s “Watch” hub, where it is hoping you will go and hang out because you want to watch Facebook videos. Facebook says it will start formally testing... [...]
Facebook has more than 2 billion monthly active users which makes it one of the most favorite online advertising destination. You might have already been doing the Facebook advertising now. A meaningful message should reach to your ad viewers for getting successful results. Entrepreneur magazine contributor Perry Marshall has shared seven ways to create a Facebook ad offer that helps you to get readers’ attention. Marshall says, “The following framework will help you quickly create winning Facebook ads, multiple ad variations for testing, optimizing and reducing ad fatigue. You can... [...]
Images play a pivotal role in making you social media campaigns successful. With rightly chosen images you can deliver your message effectively and get better revenue. HubSpot has shared ab infographic to help marketers design effective social media campaigns with right-sized images. Lindsay Kolowich says, “When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between... [...]
Facebook is one of the most appropriate option for the Internet advertising. According to Pew research, this social network has more than 79% Americans as its users. A well-designed attractive ad can help you generate greater revenue on Facebook. A CMI article by Karola Karlson shares ten strategies to handle Facebook ads effectively. Karlson says, “My relationship with Facebook ads had its first sparkle two years ago. Since then, I’ve overseen 80-plus Facebook ad campaigns that reached more than 2 million people across 30-plus countries. How do I keep up with all the updates and news?... [...]
Facebook is a pay-per-click marketing channel which enables the advertisers to reach the Facebook audiences and they have to pay every time someone clicks on their ads. Facebook is a great platform to publish your ads but finally your ads matter. They should be such that the viewer’s attention is caught easily. Small Business Trends columnist Ronald Dod has shared ten strategies to help you improve your Facebook PPC ads. Dod says, “When it comes to PPC, it’s incredibly important to always keep an eye on how much money you are spending and what you are receiving in return. Keep in... [...]