Facebook has announced the launch of new measurement solutions to enable advertisers see the impact of their ad campaigns on both Facebook and TV. This platform will also help advertisers to see incremental impact of both platforms when used together. The advertisers will be able to run a cross-platform brand lift study using Nielsen Total Brand Effect with Lift and Facebook Cross-Platform Brand Lift. The Facebook team says, “These cross-platform brand lift solutions combine lift measurement (a measurement of test vs. control) with an opportunity-to-see methodology for determining TV ad... [...]
Archive for the 'Facebook Advertising' Category
Facebook’s Sheryl Sandberg has announced a few changes in the way the Facebook ads are handled. This is in connection with Facebook’s action to disable 5,000 ad-targeting terms last week. According to Sandberg the ads will be driven by more human review and oversight now. She has also announced the tightening of the enforcement processes for the ad content. Sandberg says, “Today, we are announcing that we are strengthening our ads targeting policies and tools. First, we’re clarifying our advertising policies and tightening our enforcement processes to ensure that content... [...]
An effective advertisement should have call-to-action element which can inspire the viewer to take action. You might have got mixed results with your advertising experience on different networks including Facebook. To help Facebook advertisers get better ROI on their ad investment on Facebook, Entrepreneur columnist Kim Walsh Phillips has shared five ways in her recent article. Kim says, “By making a few small tweaks to your Facebook marketing, you can dramatically improve your results. You can attract better leads to your business and turn them into profitable sales. Ask any sales expert... [...]
Facebook has announced a new policy which states that the social network will blocking ads from pages that repeatedly share false news. According to Facebook, this step will reduce the distribution of false news and the pages which spread false news will not be able to make money. Satwik Shukla & Tessa Lyons, Product Managers at Facebook say, “False news is harmful to our community. It makes the world less informed and erodes trust. At Facebook, we’re working to fight the spread of false news in three key areas: Disrupting the economic incentives to create false news; Building new... [...]
Facebook has published a list of seventeen ad formats that will be no longer supported from September 15, 2017. The Facebook team says, “In order to ensure businesses get the most value from their Facebook ads, we are removing the ability to boost some post types that are rarely used and are not tied to advertiser objectives. This change will allow us to improve and expand our most effective ad products, and help advertisers identify solutions to help them reach their goals. The following promoted post types removed as of September 15, 2017 Boosting share of products from shops Boosting... [...]
Entrepreneur team is hosting a Facebook live event on getting real results from Facebook ads. During this event Amanda Bond will talk live about tricks for closing your next big sale using Facebook Ads. Andrea Huspeni says, “In a Facebook Live, Bond will share her hard-won experience with side hustlers, including myself, on how to use Facebook ads to find the right customers and get them to buy your product. Specifically, she’ll: Explain how to build a repeatable sales system (and why you need one) Describe the four ways to find your perfect customer: pixels, emails, video... [...]
Facebook’s 2 billion user base presents a great advertising opportunity for the brands and marketers. Also Facebook ads can suit all marketers as the ads are available for any budget and can be purchased in a variety of ways. It means that Facebook ads are pocket friendly. Now the challenge is to utilize this unique opportunity. Entrepreneur writer Nathan Resnick has shared four ways to improve the conversion power of the Facebook ads. On rethinking the campaign parameters, Resnick says, “Whether we’re talking about a Facebook ad’s image or a landing page’s copy, it’s important... [...]
Recently TechChrunch and Forbes reported that the Facebook Messenger user base has reached 1.2 billion users. The app currently features games, a chatbot platform, voice calling, video calling and camera with masks, frames, stickers and effects. It seems Facebook is set to monetize the huge user base now. According VentureBeat, Facebook is planning to expand Messenger home screen ads beta soon. This has come out from interaction of VentureBeat CEO Matt Marshall with Messenger head of product Stan Chudnovsky. Chudnovsky has been quoted saying: “[Advertising is] not necessarily everything, but... [...]
Entrepreneur’s Ben Angel has published a video to share information on Facebook advertising mistakes that marketers make. Ben says, “Facebook can be the most lucrative marketing activity you ever do for your business, but the problem is that most people spend $50 on a couple of ads, then get discouraged and quit when those ads fail to create a positive return on investment. But, these people aren’t giving Facebook ads a chance to succeed, because they aren’t doing nearly enough testing to figure out how to create the right kind of ads on Facebook. It’s simple: The... [...]
Mashable has also announced ‘Complete Facebook Ads and Facebook Marketing Course’. This course teaches beginners and experts how to leverage Facebook to build stronger audiences and generate more revenue.. Mashable team says, “There’s no question Facebook marketing is an essential part of any modern marketer’s job description. This course will teach you how to profit from Facebook Ads, instead of throwing money at it carelessly. You’ll learn how to get a super low cost per click and nail down ways to generate recurring revenue every month. So if you want to make... [...]