The latest post on ‘Mashable’ is titled “Facebook Is Trying to Be Less Creepy”. Todd Wasserman says, “For the second time in two weeks, Facebook has made a concerted effort to be less creepy. Exhibit A: The company’s decision last week to make the default for new users “friends” instead of public. Exhibit B: On Tuesday, Facebook began downplaying passive updates from third party apps. That means there will be fewer instances of updates such as, “Todd is listening to the Starland Vocal Band on Spotify” clogging up your News Feed. As enhancements... [...]
Archive for the 'Facebook marketing' Category
This is a reminder for Business 2 Community’ webinar on Facebook Lead Generation. Business 2 Community is hosting a webinar with Alex Houg, Dennis Yu and Paul Ryazanov on Wednesday, May 28 at 2.00 pm ET. The topic of the webinar is “Facebook Lead Gen on a Shoestring Budget”. The ‘Business 2 Community’ team says, “This webinar will answer questions like: What are the tactics that successful B2B marketers are using to generate traction on Facebook? What is the value of a social-driven lead and how do you treat these differently than other channels? What’s the right... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Will Show Fewer Auto-Posts In Your News Feed”. Martin Beck says, “Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared purposefully over those that are auto-posted. That means that users will see fewer notifications that some listened to “Happy” on Spotify, Pinned a guacamole recipe on Pinterest or burned 463 calories on a four-mile run measured by RunKeeper. Facebook... [...]
The latest article on HubSpot blog is titled “How to Turn Customers Into Brand Promoters on Facebook”. Sam Mallikarjunan says, “Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic toecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. However, in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits. Accumulation of fake Likes is further hampering the reach and engagement, turning... [...]
The latest ‘Econsultancy’ blog post is titled “When can Facebook advertising challenge Google?”. Edwyn Raine says, “As Google approaches its 16th birthday, it is virtually impossible to question its value to online businesses. Over the last decade, companies from almost every sector have used the search giant to grow and reach customers that were previously inaccessible. But with costs and competition rising, when can we look to Facebook as a real alternative? I thought it would share some of my experiences to help invest your budget in the most effective way”. When... [...]
The latest post on ‘Mashable’ is titled “Investors to Facebook: Thank You, Thank You, Thank You”. Seth Fiegerman says, “”I’m a shareholder since the IPO,” a Facebook investor said on Thursday. “Thank you for making me money.” Those words would have been almost unthinkable a year ago when Facebook held its first annual shareholder meeting as a public company. But several Facebook investors echoed that sentiment during the company’s second annual shareholder meeting on Thursday. “It’s quite a difference from last year to this year,... [...]
The latest post on ‘Mashable’ is titled “Marketers Use Facebook Despite Believing It May Be Ineffective”. Melissa Goldin says, “Facebook remains the most popular social media platform among marketers, but less than half agree that it’s actually effective, according to Social Media Examiner‘s 2014 Social Media Marketing Industry Report. Nearly 100% of professionals polled reported using the network in business-to-consumer marketing while 89% said they used it to communicate with other businesses. Despite these astronomical numbers, 57% of the marketers either don’t... [...]
The latest article on ‘Business 2 Community’ is titled “Facebook Marketing: You May be Wasting Your Time”. Laura Donovan says, “We started talking to our clients and others about using Facebook for Business in 2007. Facebook had just introduced “Facebook Pages” for business. There were already 50 million people on Facebook, and we realized the marketing potential. Back then, we told business owners that they should sign up for a Business Page and start posting. We even suggested that they enlist the services of their children or young employees, who were probably... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Now Selling Premium Video Ads In Select International Markets”. Martin Beck says, “Facebook’s auto-play video ads are going international. The social network announced today that it will start selling “Premium Video Ads” in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. But not just to anyone. In keeping with its slow-play plan when it launched the product in the United States in March, Facebook said will offer the ads to a limited group of advertisers. The 15-second ads... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “12 Facebook Success Factors Based on Real Data″. Baer says, “We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. This is not a random sample. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented. What Does “Good” Mean on Facebook? So how do you tell who is being most effective out of all those pages? There are several methods you could imagine.... [...]