The latest post on ‘Mashable’ is titled “Bye-Bye Browsers: Why Facebook’s New App Links Are a Big Deal”. Christina Warren says, “Facebook announced a slew of new programs and initiatives for developers at its F8 Conference, but the most exciting might just be App Links. App Links are Facebook’s attempt to make it easy for developers to link to other applications from their own apps. In other words, if I’m in a messenger app and I tap on a link to a photo hosted on Instagram, that link should take me directly to that image in the native Instagram app and... [...]
Archive for the 'Facebook marketing' Category
The latest post on ‘Mashable’ is titled “Facebook Rolls Out ‘Business Manager’ Tool for Marketers”. Todd Wasserman says, “Facebook on Monday officially launched Business Manager, a tool that lets marketers and agencies manage multiple campaigns via one interface. The tool, which Facebook has been rolling out over the last month, lets you assign roles to people working on various campaigns. Facebook also promises that Business Manager will let agencies and clients securely share campaign materials. Business Manager also lets marketers add and delete ad accounts connected... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps”. Martin Beck says, “Facebook today announced that it is giving wider access to its “Business Manager” dashboard, a tool that enables large advertisers and agencies to manage Facebook Page, advertising and application accounts from a single interface. As we wrote last month, Business Manager gives account administrators centralized control over advertising campaigns and page permissions for their team and partners. It’s still... [...]
Business 2 Community is hosting a webinar with Alex Houg, Dennis Yu and Paul Ryazanov on Wednesday, May 28 at 2.00 pm ET. The topic of the webinar is “Facebook Lead Gen on a Shoestring Budget”. The ‘Business 2 Community’ team says, “This webinar will answer questions like: What are the tactics that successful B2B marketers are using to generate traction on Facebook? What is the value of a social-driven lead and how do you treat these differently than other channels? What’s the right combination of strategy, tools, and process for my business in 2014 – whether I’m... [...]
The latest article on ‘Business 2 Community’ is titled “How To Properly Use Hashtags In Your Social Media Marketing”. Pam Dyer says, “Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create... [...]
The latest ‘Econsultancy’ blog post is titled “How do some Facebook Pages still reach 82% of their fans?”. Matt Owen says, “New research from Wisemetrics shows that while on average many pages have seen a drop in organic reach, the top 1% of pages still reached 82% of their fans, more than five times the average. Marketers around the globe have been making dissatisfied rumblings about Facebook organic reach for a while now. The general consensus being: You’ve got to pay to play. That doesn’t mean that we’ve got to pay Facebook though”. How do some Facebook... [...]
The latest VerticalResponse blog post is titled “Creating Facebook Retargeting Ads: A Step-by-Step Guide”. Derek Overbey says, “Facebook empowers businesses of all sizes to retarget their existing customers. Why? Retargeting allows you to stay top of mind, build deeper relationships and hopefully sell more products and services by sending marketing content and advertising specifically to people who are familiar with your business. Here, we walk you through the basics of creating a Facebook retargeting ad in this quick guide.Getting Started 1. On the left-hand column of your Facebook... [...]
The latest article on ‘Business 2 Community’ is titled “Five Steps to Overcome Facebook’s Algorithm Changes”. ZOG Digital team says, “How-to Increase Reach and ROI Facebook’s organic reach is on a steady decline, forcing bloggers, businesses, brands, charities and other groups that rely on Facebook posts to convey announcements and other information to fans to change their strategies. There are two reasons behind the drop in organic reach. First, Facebook says people are liking more fan pages, yet are reading their newsfeed for the same amount of time each day, creating... [...]
The latest post on ‘Mashable’ is titled “How Much Is the Average Facebook User Worth?”. Matt Petronzio says, “Facebook released its first quarter 2014 earnings report on Wednesday, beating Wall Street’s estimates with posted revenues of $2.5 billion. The average revenue per user (ARPU) around the world increased over the past year as well, according to the report. Worldwide ARPU (measured by payments and advertising) reached $2 in the first quarter — up from $1.35 in Q1 2013, but down from $2.14 in Q4 2013. In the United States and Canada, the ARPU reached $5.85,... [...]
The latest article on ‘MarketingProfs’ is titled “Six Newbie Tips for Running a Successful Facebook Timeline Promotion”. Simon Campbell says, “If you’re a newcomer to Facebook marketing, the good news is that you’re in for a big surprise about how many different ways there are to attract fans to your brand. The not-so-good news is that it’s not exactly easy: You need knowledge, time, money, and commitment if you truly want to see results. A successful promotion can land you hundreds, if not thousands, of new fans—and plenty of leads. With the right approach on the... [...]