Facebook advertising is seen as one of the most cost-effective marketing tactic and an easy way to reach out larger audiences. Rightly created and targeted Facebook ads can make your ROI grow. Entrepreneur contributor Imran Tariq has shared six strategies to help marketers improve their Facebook ad performance. Tariq says, “Here are the steps to quickly make Facebook ads work for your business: Do your research. You need to figure out pain points of your ideal customer. What do they need? What are their wants? A lot of business owners just assume pain points but don’t search for actual... [...]
Archive for the 'Facebook marketing' Category
The Entrepreneur magazine team has posted a video featuring Ben Angel on ‘Why Facebook Chatbots Could Be Your Best Friend in Online Marketing’. Entrepreneur team says, “In his latest deep dive into some of the benefits of Facebook marketing, Entrepreneur Network partner Ben Angel examines what sets the Messenger function apart from other marketing endeavors. The ability to use chatbots with Facebook Messenger is a unique benefit companies can use to grow their businesses. One of the main draws is the tool’s ability to speak conversationally with customers. With chatbots,... [...]
Entrepreneur magazine team has published a video featuring Ben Angel on ‘Improve the Power of Your Facebook Ads With These Small Tweaks’. The Entrepreneur team says, “In this video, Entrepreneur Network parner Ben Angel answers continues his discussion on Facebook advertising. He answers some of the questions his followers have about advertising on the platform and creating conversions. Angel points out the importance of directing customers to landing pages. On a landing page, the powerful combination of compelling copy, the promotion and a striking hero image are important... [...]
Entrepreneur magazine team has published a video ‘After Facebook and Snapchat, What’s Next for Social Media Marketing?’ featuring Carlos Gil. The Entrepreneur team says, “We’re in an interesting time, to say the least, for social media marketing. Today, for most large brands, small businesses and creators, it’s hard to stand out from the digital noise on social media without investing large sums of money into advertising and content that includes investing in resources (people) for graphic design and video production. In spite of the social media landscape continuously... [...]
The Facebook Carousel ad format allows you to display up to 10 images or videos on “cards” within a single ad. It gives an interactive viewing experience to your customers. Business 2 Community contributor Gordon Donnelly has shared a short guide on creating effective Facebook Carousel ads that can convert more clients. On using Facebook Carousel ads to get more traffic, Donnelly says, “Whether you’re driving general traffic, traffic to unique pages with unique cards, or traffic to a single page with all your cards—the Carousel format makes for a solid traffic driver. For their... [...]
Entrepreneur magazine team has published a video ‘Follow These Tips to Survive Facebook’s Ad Changes’ featuring Ben Angel. The Entrepreneur team says, “Still confused about the changes Facebook has made to its advertising system? You are not alone, but as Entrepreneur Network partner Ben Angel explains, there are some ways you can make the adjustment easier for your business. Angel warns that these big changes come in waves, and to survive them, it’s important to be flexible and able to ride these waves — not get bulldozed by them. Some of Angel’s tips... [...]
Entrepreneur magazine team has published a video ‘Get Ready for AI-Enabled Advertisements’ featuring Neil Patel and Viewership.com’s Adam LoDolce. The Entrepreneur team says, “In this video, Entrepreneur Network partner Neil Patel sits down with Viewership.com’s Adam LoDolce to address some of the questions of his social media followers. When one Facebook fan asks about the future of AI as a competitor to SEO and digital marketing, Patel explains how AI will be integrated into digital marketing. For Patel, in the future, smart appliances will most likely be able to... [...]
The Business 2 Community contributor Allen Finn has shared five new features that are coming to Facebook ads. Finn says, “While the mainstream media has quickly latched onto Facebook’s Match-killer (the online dating juggernaut’s stock tanked yesterday when Zuck and co.’s relationship-centric app was announced) and improved functionality aimed at removing instances of bullying / subversion of the democratic system, there were a handful of exciting announcement that could very well impact the way you market your business. Interested? Good. Let’s dive right in. Track Performance (Even... [...]
Facebook advertising is one of the easiest ways for brands and marketers to advertise online and reach out the people interested in their products or services. With right planning Facebook ads can help marketers convert more customers. Entrepreneur contributor Syed Balkhi has shared such six strategies. Balkhi says, “Here are some of the best ways to increase your Facebook ad conversions so you can build up your business and generate more sales than ever. 1. Add social proof. People don’t want to risk spending their money on something they think might not be worth it. That’s why... [...]
HubSpot’s Sophia Bernazzani has shared some useful tips for the marketers and advertisers to improve their organic Facebook reach by adjusting to its algorithm. Bernazzani says, “There’s simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. And Facebook strives to show people the content that is most relevant to them, as opposed to surfacing all the content available. Facebook’s 2018 News Feed Change More recently, you might’ve noticed a greater dip in the organic reach of your Facebook content because of... [...]