Recently Facebook announced its plan to update the News Feed for providing ‘meaningful interaction’ to its users. It is going to affect the brand pages. Entrepreneur contributor Katherine Hays has outlined some ways brands can adopt to save their Facebook marketing performance. Hays says, “Even before Facebook’s proclamation, some studieshad shown that content created by consumers has a huge influence on others’ purchase intent when evaluating whether to buy a product. Facebook’s shift reinforces this paradigm, making it blatantly clear that those with the most power... [...]
Archive for the 'Facebook marketing' Category
Facebook’s announcement regarding the company’s plans to update ht news feed for offering ‘meaningful interaction’ have been received seriously by the whole media community. The changes will require you to update your marketing strategies. Econsultancy columnist Depesh Mandalia has shared eleven updates that can help marketers to stay focused on Facebook marketing and advertising. Talking about the use of Facebook Groups Mandalia says, “Facebook made many moves in 2017 to focus on and elevate groups. It’s not the big thing of 2018, it already was the big thing of 2017... [...]
Entrepreneur magazine contributor Perry Marshall has shared a 3-step formula to help marketers improve their Facebook video ads. Marshall says, “When we create Facebook video ads for clients, we follow this three-step formula: 1. Stop the scroll This goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news feed provides a huge opportunity, but it’s only an opportunity. It’s not a guarantee of anything because while you can easily grab a viewer’s attention, they can just as easily snatch it back. Those first three to 10 seconds are... [...]
Facebook has announced its plan to update the News Feed for providing ‘meaningful interaction’ to its users. Initially Mark Zuckerberg posted on the company’s plans to help people well spend their time on the social network. Talking about the post News Feed changes, Zuckerberg says, ” I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and... [...]
Facebook advertising is one of the most preferred advertising techniques by the businesses. The social network has made available a platform that can connect you with more buyers online. The quality of the advertisement that you design play a pivotal role in creating more opportunities for your business. Entrepreneur contributor Perry Marshall has shared six characteristics of effective images in the Facebook ads. Marshall says, “When it comes to the creative aspect of your Facebook ads, it’s important to note that it doesn’t necessarily need to be all about the offer. Make... [...]
In Q3 2017, Facebook user base reached 2.07 billion (monthly active users). With this Facebook achieved a 16% increase year over year. Quality content and useful information are the two most important criteria to boost your Facebook marketing. Small Business Trends columnist Larry Kim has shared four more ways to boost your Facebook reach. Kim says, “Here are Four Facebook Algorithm Hacks that can Help 1. Try Preferred Audience Targeting If you aren’t using preferred audience targeting, then you’re missing out on an exceptional opportunity to reclaim some organic reach. Preferred audience... [...]
The Kissmetrics team has published a free ebook titled “How to Build Your Facebook Customer Acquisition Machine”. Kissmetrics team says, “Facebook ads don’t work like AdWords. So they don’t convert like AdWords, either. There’s no intent. No one looking for something specific to buy. Which means you have work to do. Because you can’t just throw up a simple, single 25-character text ad. Calling it a day. Instead, it takes a careful choreography of campaigns; different objectives all working towards the same end goal. Add up the different ad types they offer for each objective... [...]
A Recode post has reported that Facebook has started ‘clamping down’ the posts that request people for likes or shares. This will benefit the advertisers and the publishers who have quality content to share. Kurt Wagner says, “Facebook is cracking down on a new type of clickbait: Posts that ask people to “Like” or share or comment to goose engagement numbers, what Facebook is calling “engagement bait.” You’ve probably seen posts like this in your feed. Like if you think cats are best. Share if you think dogs are best. It’s a tactic that publishers use to game Facebook’s... [...]
Recode has reported that Facebook pre-roll video ads are coming soon. As Peter Kafka puts it down, neither the Facebook users nor Facebook wanted these ads, but they are here. Kafka says, “Now, Facebook is going to start running pre-roll ads. Important: That doesn’t mean your News Feed is going to be full of video ads you didn’t ask to see. The pre-rolls, which will run for up to six seconds, will only appear on videos in Facebook’s “Watch” hub, where it is hoping you will go and hang out because you want to watch Facebook videos. Facebook says it will start formally testing... [...]
Facebook has more than 2 billion monthly active users which makes it one of the most favorite online advertising destination. You might have already been doing the Facebook advertising now. A meaningful message should reach to your ad viewers for getting successful results. Entrepreneur magazine contributor Perry Marshall has shared seven ways to create a Facebook ad offer that helps you to get readers’ attention. Marshall says, “The following framework will help you quickly create winning Facebook ads, multiple ad variations for testing, optimizing and reducing ad fatigue. You can... [...]