Video is a key player that boosts your marketing efforts on Facebook. With right development and posting strategy you can make more from the social media. HubSpot columnist Nick Carney has shared eleven metrics to help marketers improve their Facebook video marketing efforts. Carney says, “Enter Facebook Videos Insights: Facebook’s metrics panel that tells you anything and everything you’d want to know about how your videos are performing on the platform. In this post, I’ll take you through why you should be creating videos for Facebook (if you aren’t already), what... [...]

The Buffer team has published a podcast with Rand Fishkin on ‘How the Very Best Content Curation Is Done on Social Media’. Brian Peters says, “Rand Fishkin reveals his secrets to curating the best content from around the web for social media and how TAGFEE (Moz’s core values) plays into everything he does in marketing. Here are a handful of topics we covered that we think will make an impact for you in your marketing: The business impact of running a values-driven company The 4 most essential tools used by Rand to discover unique content and ideas The future of curate-worthy... [...]

Brands can use the Facebook Page to establishes their presence on Facebook getting more people to connect with. Creating Facebook pages is one of the most effective freely available tools to help you establish your business presence on the social network. Buffer columnist Alfred Lua has shared fourteen ways to help marketers create engagement on their Facebook pages. While advising the marketers to create Facebook posts when their prospects are online, Lua says, “We used to believe that there’s a universal best time to post on Facebook: early afternoon. But not anymore. We now believe... [...]

The Buffer team has published a podcast with Matt Navarra on ‘Facebook Marketing That Really Works: The Best Tips from The Next Web’. Brian Peters says, “The art of Facebook marketing in 2016 is one that is constantly evolving. Tweaks to Facebook’s algorithm look to drive a more pleasant user experience while brands and individuals share more and more organic and paid content everyday. But some brands continue to drive hundreds of thousands of engagements on Facebook each month regardless of the influx of content. The Next Web is one of those brands! We had the pleasure... [...]

The Facebook Custom Audience is a type of audience you can create from your existing customers. You can target ads to the audience you’ve created on Facebook, Instagram, and Audience Network. Econsultancy’s Patricio Robles has published a beginner’s guide to Facebook Custom Audiences. The guide covers creation of custom audiences from website, mobile app and the engagement custom audiences. Robles says, “Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses. But for many... [...]

According to a Facebook IQ survey, 50% people are more likely to shop with a business they can message and 61% like personalized messages from businesses. Facebook Messenger having a user base of more than one billion people, is one of the most efficient ways for the marketers to reach out to their customers. Buffer’s Alfred Lua has shared seven tips to help marketers learn how they can enhance the use of Facebook Messenger for marketing . On using Messenger to deliver content, Lua says, “The most common approach to deliver content to your readers is to use email. But HubSpot wanted... [...]

Buffer’s Brian Peters has published an in-depth article on Buffer’s Facebook posting strategy that helped it bring 330% improvement in its Facebook reach and engagement. Peters says, “It’s great to have individual data points as a reference, but I wanted to get a big-picture view of what was happening after the Facebook posting strategy change. To do so, I downloaded all Facebook post data using Buffer from January 1, 2016 to April 30, 2017. No small feat! I then combined the data in Excel and sorted the posts into four reach buckets: 0-1,999 2,000-4,999 5,000-19,999 20,000+ The... [...]

According to WordStream, 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 87% of online marketers use video content for their marketing today. Facebook video content is an excellent way to reach out masses with minimum efforts. Entrepreneur contributor Rose Leadem has shared an infographic featuring eleven strategies to build effective Facebook marketing videos. Leadem says, “Today, one of the best ways to engage customers is through video. Facebook videos can be a great, cost-effective way to do that. Creating a Facebook video campaign sounds daunting,... [...]

According to a Google survey, 50% of internet users look for videos related to a product or service before visiting a store. Another research from TubularInsights states that 500 million people watch videos on Facebook everyday. Video has become a vital part of your marketing strategy on social media too. Videos with creative efforts and attention-grabbing content can help your sales efforts pay back. Marketing Land contributor Sweta Patel has shared five important metrics to help marketers measure their Facebook video performance. Patel says, “Here are the metrics that matter the most... [...]

Facebook is a pay-per-click marketing channel which enables the advertisers to reach the Facebook audiences and they have to pay every time someone clicks on their ads. Facebook is a great platform to publish your ads but finally your ads matter. They should be such that the viewer’s attention is caught easily. Small Business Trends columnist Ronald Dod has shared ten strategies to help you improve your Facebook PPC ads. Dod says, “When it comes to PPC, it’s incredibly important to always keep an eye on how much money you are spending and what you are receiving in return. Keep in... [...]