Facebook marketing leads in the social sphere. Facebook has a great set of features that can help marketers build successful campaigns over the social network. There are also some features which are not know but could prove useful if used rightly. Katherine Sullivan has shared about four features of Facebook like audience insight tool, Facebook product shops, new Facebook ads feature and Facebook Live marketing features. Sullivan says, “Facebook has hundreds of features built into its platform to help small businesses thrive. However, if you’re like most entrepreneurs, you’re only taking... [...]
Archive for the 'Facebook marketing' Category
On Monday, Facebook has launched Offline Conversion solution to help advertisers create better lead ads and improve customer acquisition. With Offline Conversion, Facebook allows businesses to connect their CRM, point of sale (POS) or call center systems to their Facebook ad campaigns. According to Facebook, with the help of this tool “marketers get attribution and insight they need to understand the non-digital outcomes of any Facebook campaign, including which lead ads are more effective at driving real business results”. With this solution, Facebook advertisers can establish direct... [...]
When it comes to growing and marketing a product or service using social media, it is Facebook what marketers see as the first and the best option. Facebook is the choice of most startups and individual marketers who are intoonline business. In an Entrepreneur.com article, Wade Harman has shared the Facebook wisdom of Rohan Sheth, founder of Rohan Sheth Consulting, Aaron Chavez, co-founder of Media Maven, and digital marketing expert Joel Contartese. All three of them have shared some practical ways to use Facebook to take your brand to the next level. Harman says, “The concept of growing... [...]
‘Facebook Pixel’, a piece of code that enables Facebook advertisers to measure, optimize and build audiences for their ad campaigns, has received an upgrade. According to Faceboook, with the new update, ‘Facebook Pixel’ allows advertisers to measure the results of the ads and enhances the relevence of the ads. The Facebook team says, “The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery. The additional information sent through... [...]
Facebook and YouTube can bring you organic traffic with live-streamed videos. Cyril Gupta has just released new software, LiveCaster Elite, that lets you use any pre-recorded video and livecast it on Facebook or YouTube. LiveCaster Elite has a number of features that will make your life easier: ■ It supports scheduling of your livecasts. Cast your videos at any time you choose. Now, you can be doing another task while the video is playing. ■ It lets you cast live videos to Facebook groups, Facebook pages, Facebook personal feeds and YouTube channels. ■ It does your livecast directly from... [...]
Brad O’Brien says, “I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes are still widely considered an indicator of brand loyalty and growth opportunity. The question remains, however: What is the value of these Likes? This is the million-dollar question, and it’s one that few marketers dare to dive into. We’ve been... [...]
Lesya Liu says, “Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook’s targeting capabilities. Maybe you’ve tried Facebook advertising but it wasn’t as effective as you hoped, or maybe you’re a believer who wants to take your ads to the next level. Either way, Facebook advertising is too powerful to be given up easily. There are five crucial considerations to accelerate conversions and ROI. 1. Getting very specific about your audience. Facebook has... [...]
Tamar Weinberg says, “Facebook has announced a new test for the Related Articles feature in its News Feed. That feature, launched in 2013, would show related stories right below an article after you read the article and returned to News Feed. In the new test, Facebook will show related stories before you click to read an article. Based on trending stories — that is, topics that many people are already discussing on Facebook — Facebook will show additional articles from publishers about the same topic, giving readers the ability to read about alternative perspectives and third-party fact-checkers”. Facebook... [...]
Tim Peterson says, “Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook Analytics to underscore the tool’s maturation into a legitimate contender that has been used by more than 1 million apps at some point since its introduction. The revamped Facebook Analytics can not only track the people who interact with a business on its app or site but also map those with interactions on Facebook and in brick-and-mortar stores and then create a Venn diagram of those interactions to target ads. Originally a mobile app... [...]
Andrew Foxwell says, “With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking. For example, “totally crushing it” means different things to different people. For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately,... [...]