Sophia Bernazzani says, “Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. In fact, Social Media Examiner found... [...]

Nikki Gilliland says, “If you’re one of those people that claims they don’t really use Facebook – you might be doing it more than you realise. New research by SimilarTech has explored to what extent people are exposed to Facebook outside of the main domain itself. Essentially, this means the various bits of software – things like apps, sharing widgets, comment boxes and retargeting pixels – that the brand has developed in order to extend its reach. Here are some interesting findings taken from the report. Facebook is used by nearly half of all top websites Out of... [...]

Matt Mansfield says, “As the largest social media site for small businesses, Facebook (NASDAQ:FB) likely plays a important role in your social media marketing strategy. But how do you know you’re doing Facebook right? From building your business page to Facebook’s advertising platform, there’s a lot for a small business owner to figure out and the learning curve can be steep. Happily, there are a number of ways to keep from screwing up and do Facebook marketing right. Ways like the 10 Facebook business page tips in the video above. Start at the Beginning When Using Facebook Business... [...]

Matt McGee says, “Facebook’s efforts to make News Feed more accessible to all users regardless of the speed or reliability of their internet connections has led to a change in how stories are ranked. For brands, publishers and marketers using Facebook, it means that speed is more important than ever. To understand the change, it helps to first know how News Feed stories used to be ranked. In the past, when a user visited Facebook, the ranking for all possible News Feed stories was calculated on Facebook’s servers and sent to the user in the exact order that Facebook’s algorithm decided... [...]

Matt McGee says, “Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years? That’s still a long way from happening, but the company most certainly wants its users posting more video — particularly using Facebook Live. To that end, Facebook is launching an ad campaign this weekend in both the US and UK to promote Facebook Live. It’s a two-phase effort beginning with ads focusing on increasing awareness of the Live video platform, followed by a second phase focused on showing users how to use Facebook... [...]

Greg Finn says, “A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016, the average increase in ad spend was +249 percent YoY, while the average ROAS was also up 26 percent from 2015. One of the main drivers of this increase was Facebook’s expanded Audience Network. In Q2 2016, that allowed brands to reach out to non-Facebook users, and Facebook added video ads to the Audience Network in May, opening it up up to even more ad types. From Q2 to Q3 2016, the off-Facebook audience... [...]

Greg Sterling says, “Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local. Today Facebook is adding more tools for consumers and business owners: booking and ordering for Pages; social recommendations; and local event discovery. The most significant of these new tools is online food ordering and the ability to buy tickets and book appointments on Pages through “call to action” buttons”. Facebook... [...]

Tim Peterson says, “Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too pushy. On Tuesday, Facebook officially rolled out a way for mobile app developers to aim push notifications at specific segments of their audiences based on specific things people do in their apps — such as searching for a hotel room in New York City during Thanksgiving weekend, checking out a particular pair of shoes or adding those shoes to a shopping cart without completing the purchase — and deep-link to the relevant section in an... [...]

MOZ team says, “How are you using remarketing on Facebook? If you’ve ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In today’s guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to get more conversions out of your Facebook ad spend”. How to Build a Facebook Funnel That Converts MOZ  [...]

Nikki Gilliland says, “Facebook Messenger is a new feature that allows users to buy and sell with people in their own community. If you regularly use Facebook on mobile, you’ve probably noticed the brand new icon in the bottom menu of the app. While people have been buying and selling on the platform for a while, the activity previously took place within separate Facebook Groups. Now aiming to streamline the process, as well as open up items to millions more users, Facebook is hoping its marketplace will rival the likes of Craigslist and eBay. So, is it any good? And more to the point,... [...]