Tim Peterson says, “If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience Network, is akin to a less desirable neighborhood on the other side of town. Now Facebook is looking to gentrify it. To make its off-Facebook ads closer to being worth the money brands are willing to pay for clicks on their on-Facebook ads, Facebook will start scoring the specific ad slots on publishers’ sites and mobile apps based on how likely they are to get people to not only click on an ad but follow through with whatever action... [...]

Entrepreneur team says, “Facebook is more than just the largest social-media platform on the planet. The Menlo Park, Calif.-based behemoth also uses its vast resources to help app developers make super-smart products. If you haven’t already, say hello to Facebook Analytics for Apps. Since launching in 2015, more than 800,000 unique apps have used the service. And for good reason. Facebook recently added web measurement and cross-platform analytics to the service’s growing stable of services. Leveraging demographics and rich audience insights from Facebook’s 1.7 billion users, the service... [...]

Tim Peterson says, “More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques. As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand. “We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” a Facebook spokesperson said in an emailed statement, confirming a TechCrunch report published on Monday. The ads resemble Facebook’s news feed ads and show... [...]

Tim Peterson says, “More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques. As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand. “We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” a Facebook spokesperson said in an emailed statement, confirming a TechCrunch report published on Monday. The ads resemble Facebook’s news feed ads and show... [...]

SBM team says, “Facebook (NASDAQ:FB) is constantly rolling out new features and updates, many which enhance user experience while also facilitating advertising and e-commerce activity. As the platform continues to enhance the intersection of recreational communication and business interactions, the latest available features provide outlets for improved communication and challenges in creativity for the 50 million-ish active businesses on Facebook. The latest of these features is Facebook Live, which are real-time video posts. Live videos are published by friends you follow, publications,... [...]

Entrepreneur team says, “Facebook is more than just the largest social-media platform on the planet. The Menlo Park, Calif.-based behemoth also uses its vast resources to help app developers make super-smart products. If you haven’t already, say hello to Facebook Analytics for Apps. Since launching in 2015, more than 800,000 unique apps have used the service. And for good reason. Facebook recently added web measurement and cross-platform analytics to the service’s growing stable of services. Leveraging demographics and rich audience insights from Facebook’s 1.7 billion users, the service... [...]

Savvy marketers have long known that video marketing and social media marketing can be combined in ways that drive significant online traffic. When you use both together, your profitability can rise significantly. Today, at 9:00 EDT, you can find out how to put video and social media to work together to build your business. Because that’s when Video Instafolio will be released for other marketers to build their businesses. This is a combination of software and training for marketers of all levels of skill. With the insights you gain from this new training, you can Instantly take on the role... [...]

Kate Volman says, “In this video, Entrepreneur Network partner Kate Volman meets with Facebook marketing expert Mari Smith to discuss how small businesses can utilize Facebook to build their companies. Since 2007, Smith has been teaching small businesses how to masterFacebook marketing. Many small businesses use outdated Facebook marketing tactics, but it’s important that they stay up-to-date with trends and new features. Uploading your email list to Facebook, creating videos and using Facebook paid ads and Facebook Messenger are a few of the options that Smith recommends to strengthen... [...]

Jami Oetting says, “At a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s a bold statement, but it’s not unbelievable if you’ve scrolled through your News Feed lately. And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands. Mashable has promised to stream 35 hours of live video per month, and The New York Times is streaming four live broadcasts... [...]

Patricio Robles says, “Facebook made headlines last week when The Wall Street Journal reported that it had “vastly overestimated average viewing time for video ads on its platform for two years.” It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world. By some estimates, Facebook and its arch rival Google now account for upwards of 80% of every dollar spent on digital ads. According to Fischer, this issue has been addressed, and he was clear to reassure marketers that “this miscalculation has not and will not going... [...]