Olivia Dello Buono says, “We don’t need to sell you on the power of using video in your digital marketing strategy. The proof is in the numbers: ⅓ of all online activity is spent watching videos 75% of people visit a marketer’s website after watching a video Website visitors are 64% more likely to buy a product online after watching a video Click-thru rates increase 2-3 times when video is included in an email (Thanks, Digital Sherpa!) So when we caught wind that our friends at Wistia were hosting their 2nd annual video marketing conference (the aptly named WistiaFest), we sent a... [...]
Archive for the 'Facebook marketing' Category
Brian Honigman says, “To paraphrase Mark Twain: the reports of Facebook’s death have been greatly exaggerated. There has been a Princeton study claiming that Facebook’s growth had stalled, a much maligned IPO and a slew of new competition from emerging social networks; yet Facebook’s stock is currently hovering around double its debut price and the major impediment to its future growth seems to be that they are simply running out of internet-users to market to (more on that later)“. When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook ‘Entrepreneur’... [...]
Baer says, “Mari Smith, CEO of Mari Smith International, Inc. author of “The New Relationship Marketing” and co-author of “Facebook Marketing: An Hour a Day,” is known as the Facebook Queen. She is the lead instructor on Facebook’s new Boost Your Business events for small businesses, the first of which is happening in San Diego on June 4th. Mari is thrilled that Facebook is providing more opportunities for education to small businesses: “One of things that has really heartened me this year with Facebook is that they’re putting much more emphasis on education and customer... [...]
Kristen Dunleavy says, “Have a healthy fanbase on Facebook? High-five! But how many of those followers are real, paying customers? If you want to start converting customers, you’ve got to get them engaged. And one of the most effective ways to do that is with email marketing. Facebook can help turn casual followers into loyal subscribers, and eventually paying customers. Use these tips to boost your email list while taking your relationship with your followers to the next level. Host a Contest Want to grow your email list crazy fast? Hosting a contest or giveaway is one of the most effective... [...]
Carly Stec says, “Does it feel like your Facebook Page‘s organic reach is slowly slipping away from you? You’re not alone. According to Ogilvy, organic reach for brands on Facebook has seen a shocking 49% drop from peak levels in October 2013. While it’s easy to point the blame at the Facebook News Feed algorithm and assume there’s nothing you can do to buck this trend, there are actually a few ways to get back some organic reach for your Page. Check out the following infographic from QuickSprout to learn some actionable tips for combatting the effects of Facebook’s ever-changing... [...]
Facebook and YouTube both have their strengths, but each has its weaknesses, too. In fact, they complement each other and the marketer who uses them in combination reaps the reward of higher sales. Displaying your YouTube videos inside Facebook doubles your chances of finding and persuading people intrested in your offer. FB Tube Pro is a WordPress plugin that shows YouTube videos on your blog, and also shows them on Facebook. You can build a whole gallery of videos on Facebook very simply with this plugin, using its easy integration with Facebook and with YouTube. Then place the gallery on your... [...]
Videos you load into YouTube are good, but how much more could they help you if all your Facebook followers could also see your videos without leaving Facebook? FB TubePro is a WordPress plugin that lets you create a gallery of your videos, multiple videos arranged on the same page, with an optin form and, optionally, a “fan gate” so they have to become a fan to see your videos. With this new plugin by James Howard, you can set up as many timeline optin pages as you want, as many gallery pages as you want. FB TubePro is designed to make it easy to integrate your site with both Facebook... [...]
When done right, Facebook advertizing can be quite profitable. But it requires you to promote a good offer and to target the right audience. Unfortunately,many people find that (1) it’s hard to figure out what is going to sell and (2) what the best audience for it is. That’s why Sam Bakker and his partner, Brad Stephens have spent the last few months finding a way to solve these two problems. Their answer is Audience Drill, which lets you not only search for what your competition is posting on Facebook. In addition, it shows you the right audience to target for your offers. Audience... [...]
Joe Chernov says, “Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook “capsule,” while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he’s missing the point. There’s a whole other aspect of the debate... [...]
JP Mangalindan says, “Facebook said on Monday it could let businesses interact with users of WhatsApp, the popular messaging service it purchased for $21.8 billion last year. “We think that enabling that B2C [business-to-consumer] messaging has good business potential for us,” Facebook Chief Financial Officer David Wehner explained on Monday at a tech conference in Boston. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer term.” The news was first reported by Bloomberg on Monday. A Facebook... [...]