Martin Beck says, “Near the end of his town hall Q&A Thursday, a small business owner asked Facebook CEO Mark Zuckerberg the question that marketers keep asking: “Given the decline in organic reach, how should businesses like ours or any business think about the role of Pages?” Zuckerberg gave the answer that Facebook keeps giving, saying that it continually adjusts the News Feed algorithm to make sure people see the posts they are interested in seeing and that because some people prefer not to see commercial messages, business Pages aren’t reaching as many people as they once... [...]

Amanda Subley says, “As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook’s massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they’re probably using Facebook — and some of them are using it daily. The trouble is, posting on Facebook alone isn’t enough anymore for most brands, especially for those just starting out. Throwing money at Facebook to drive people to your page and sending them to your website... [...]

JP Mangalindan says, “Facebook’s 1.44 billion users create hundreds of thousands of events on the service every single day. Those events range from small, private dinner parties to Burning Man-themed ragers with guest lists in the hundreds. As Facebook continues to grow in size and influence, its Events team — a group of 30 or so employees, including three data analysts — continues to experiment with new features and tweak current ones to enhance the ways users interact with one another and ultimately keep folks engaged with the social network for longer periods“. Exclusive:... [...]

Jillian D’onfro says, “As more brands move their money to mobile advertising, Facebook has continued to shine above the rest of the market. The company drove one-third of all US digital ad growth for the fifth straight quarter in Q1, Morgan Stanley analysts write in a note, and Facebook’s business is accelerating while overall ad growth in the market is slowing. “Facebook – with its still-low pricing, industry leading reach and cross-platform targeting – is the main beneficiary and driver of the continued movement of ad dollars onto mobile,” Morgan Stanley... [...]

Brad Jefferson says, “There are more than one billion video views on Facebook every day. In the next five years, “most of [the social network] will be video,” Facebook CEO Mark Zuckerberg said during a town hall meeting last November. The numbers seem to back up Zuckerberg’s prediction. The amount of video posted from people and brands to Facebook’s News Feed increased 260% year-over-year, Facebook recently reported. Odds are that you don’t need stats to prove video is exploding on Facebook, however. Just scroll through your own News Feed. Video is everywhere“. 4... [...]

Danny Sullivan says, “Today, Facebook announced Instant Articles, a way for publishers to post stories directly on Facebook. We’ve known this would be coming, and there’s been somedebate over whether it’s good or bad. But I haven’t seen that extended to what would happen if Google follows Facebook’s lead. It could, potentially causing the web to be swallowed up by two gatekeeping giants. Introducing Google Instant Results Allow me to demonstrate how easily Google could mimic Facebook. Here’s the top part of Facebook’s press release announcing the move. All I’ve done is... [...]

Patricio Robles says, “Facebook is an important source of traffic for many companies, including online publishers. And a new search engine Facebook is testing in its iOS mobile app could enable the world’s largest social network to generate even more referrals for third parties. As reported by TechCrunch, some users are seeing a new “Add a Link” button when they post status updates. When clicked, this button allows users to enter a search query and displays relevant links that Facebook thinks the user might want to share. While it’s not obvious how exactly Facebook... [...]

Greg Finn says, “One of the biggest struggles when sharing a post to Facebook from your mobile device is the flipping back from browser to app and copy-pasting of URLs. That may soon be going the way of the dinosaurs thanks to a new “Add A Link” feature from Facebook. Instead of toggling back and forth between programs on one’s phone, the “Add A Link” feature will allow users to perform a quick search to find relevant URLs to  share. They will have the ability to quickly view the story then share along with their text update“. Facebook’s “Add A Link” Search Feature... [...]

Greg Finn says, “Last year Facebook launched a carousel format for Facebook ads that helped brands parlay multiple objectives into one ad space. The format allows advertisers to highlight different attributes, benefits or even products in one ad location. Now the carousel will be offered for mobile app ads. The new format will support 5 images and links that will scroll horizontally. This format will be available for both app install ads as well as engagement ads. According to Facebook the carousel link ads drive a 30-50% lower cost-per-conversion and 20-30% lower than single-image ads”. Carousel... [...]

Patricio Robles says, “Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content. As reported by Internet Retailer, the social networking giant is running a small experiment on mobile that allows users to explicitly select the people and pages whose posts are displayed in their News Feeds: Those selected to participate in the test see a box with an animated dog that encourages them to pick the people and pages whose posts they’d like to see. Doing so prioritizes... [...]