Arnie Gullov-Singh says, “The way consumers shop online is changing, especially when it comes to lifestyle products like apparel, accessories and home decor items. As marketers, we have to adapt. In the past, online consumers turned to search-based platforms, like Google and Amazon, to find specific items they needed and they’d make their decisions based on specs, reviews and ratings. The search-based approach doesn’t work with lifestyle products because it’s much harder for online shoppers to describe what they want, like a cute red dress that makes them look good. Instead, they’re... [...]

JP Mangalindan says, “Facebook may have missed Wall Street’s estimates for its latest quarter, but it continues to grow at a healthy clip when it comes to users. During the social network’s Q1 2015 earnings report on Wednesday, the company reported its user base is larger than ever on desktop and mobile. There are now 1.44 billion people who use Facebook every month, up from the 1.39 billion last quarter. Of those users, nearly 1.25 billion folks also use their phone or tablets to crawl their News Feeds. Meanwhile, the number of users who peruse Facebook exclusively on mobile... [...]

Seth Fiegerman says, “In its first quarter earnings call Wednesday, Facebook CEO and cofounder Mark Zuckerberg revealed that the social network now serves more than four billion video views a day, 75% of which come from mobile. One thing worth keeping in mind: Facebook defines a video “view” as watching only three seconds or more, which is a blink-and-you’ll-miss-it metric for videos that play automatically. Other platforms, such as YouTube, require users to linger much longer on a video before it counts as a “view.” Facebook declined to spell out exactly how... [...]

JP Mangalindan says, “Most people just want to be liked — even if that means a cursory thumbs up on Facebook. But a News Feed update announced Tuesday, which will roll out over the coming weeks, will somewhat deemphasize the feature. Posts highlighting what a friend Liked or commented on will either show up lower in your News Feed or not show up at all, according to Facebook. The move was made based on user feedback. “Many people have told us they don’t enjoy seeing stories about their friends liking or commenting on a post,” Max Eulenstein, a Facebook product manager, and Lauren... [...]

Patricio Robles says, “Despite the fact that it’s a mature tech giant and not a scrappy little startup, Facebook revenues continue to grow at a blistering clip. This not only suggests that Facebook has not only come a long way in figuring out its ad model but that advertisers are liking the results they’re seeing. But not all advertisers are happy, and one is suggesting that Facebook’s ad boom is really a huge bubble. In a guest post on TechCrunch, Morgan Hermand-Waiche, founder and CEO of online lingerie startup Adore Me, explains why he’s trying to move eight figures... [...]

Scott Gerber says, “Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions. To find out more, I asked 14 entrepreneurs from Young Entrepreneur Council (YEC) to share their favorite ways to supercharge a Facebook ad campaign. Their best answers are below. The best part? Most of them are very easy fixes and quick to implement”. 14 ways to dramatically improve your Facebook ad... [...]

Rocco Baldassarre says, “According to The Washington Post, Facebook has nearly as many users as the entire population of China, the most populous country on Earth. That means it is likely that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, it is the ideal platform to learn more about your target group and reach its members, either for free or with effective campaigns. Here are eight ways to take advantage of these resources: 1. Target email lists using Facebook ads. Instead of just sending... [...]

Martin Beck says, “Facebook advertisers reached more customers per ad and paid less for each click in the first quarter of 2015, according to advertising automation software provider Nanigans’ Global Facebook Advertising Benchmark Report released today. Nanigans’ customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. In the ecommerce vertical, CTR increased 12% QoQ and 281% YoY. On a cost-per click basis, ads were 17% cheaper than they were in the fourth quarter — the 53 cent CPC average falling to pre-holiday levels... [...]

Ohad Hecht says, “By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Facebook is a great platform for lead generation and nurturing. In fact, according to many friends and clients who manage e-commerce businesses, it is one of the best tools, if not the best, to acquire new clients. And we all know why – almost everyone and their mother are on Facebook (though mine isn’t…yet!). Further, the ability to open Facebook Messenger to advertising and direct communications from marketers provides almost endless... [...]

Martin Beck says, “Think the kids are no longer on Facebook? You should think again. Facebook remains the top social media choice among U.S. teens, by a wide margin, according to a new study by the Pew Research Center. The study found that 71% of Americans ages 13-17 use Facebook, defying conventional wisdom that the younger crowd isn’t using the social network. In fact, teens are using Facebook at the same percentage level as U.S. adults, according to another Pew Center study. Where the kids differ is in their other social media choices. While adults look more to LinkedIn and Pinterest,... [...]