Jay Venka and Aravindh Sridhar have new automation software that every Facebook marketer will be interested in. Comment Maximiser will interact with your fans, keep them engaged, active and sharing. And that’s important. When you keep people who like your Facebook pages engaged, they’re more responsive and they buy more of your offers. When you set up Comment Maximiser, it will run hands-free forever. So on your fan page, you could sell tee-shirts, CPA, Amazon, affiliate products or anything else for the niche you’ve selected. But your success depends on keeping people interested... [...]

David Moth says, “Facebook has been pushing hard to dislodge YouTube as the king of social video in 2014 and so far it’s made excellent headway. And for the cynics among you – yes, a lot of it has to do with autoplay videos. According to comScore, in August Facebook achieved a billion more desktop video views than YouTube, though that obviously fails to take into account mobile views. So how has it achieved this? At Le Web today Facebook’s product director in charge of video, Fidji Simo, discussed the network’s strategy in this area”. Facebook: Our video strategy is all about content... [...]

Lisa Furgison says, “There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users said they were fed up with the amount of ads clogging their News Feeds. Add to this new social media platforms like Ello that promise user’s an ad-free experience, and it’s no wonder why the social media giant has decided to make changes. Of course, this adjustment raises a... [...]

They say that all good things must come to an end. And the end for the FanBoom 3.0 lifetime license offer is today. There a “Pro” version and, for for people who need extra function, an (upsell) “Elite” version. Both versions have: • A Powerful page designer • Mobile-optimized pages • High-conversion lead gen pages • Interactive features • Easy autoresponder integration • Facebook publishing of your pages with just 1 click • 100% compliance with the Facebook terms of service, so it won’t get you banned. And both versions come with complete video tutorials... [...]

Jeff Rajeck says, “Do you advertise on Facebook? Or plan to?  If so, then you should know that there have been some big changes lately. To help you navigate these, here are 4 recent improvements which will help you advertise on Facebook more effectively. Facebook is changing how brands deliver content on the platform. Unpaid, or ‘organic’, reach has declined dramatically and Facebook has made it clear that this trend will continue.  This is bad news for companies who have built their business on reaching customers on Facebook at no cost. But for those who are willing to pay, Facebook... [...]

Ginny Marvin says, “Rising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in November year-over-year, according to Kenshoo. With the higher CPMs, advertisers also saw ROI jump significantly in this time period. CPMs saw a 7-fold increase, while return on investment nearly doubled and click-through rates rose 5-fold”. Facebook CPMs Jump 7X YoY With Holiday Demand, ROI Doubles Marketing Land  [...]

Kurt Wagner says, “Facebook expanded its video advertising offerings Tuesday, announcing that marketers can now feature autoplay video content within the service’s long-offered App Install ads. This is the first time Facebook has allowed autoplay video in this ad format, which encourages users to download the featured app directly within the News Feed. The update reiterates what Facebook has been hinting at for some time now, that video ads are going to be a major point of emphasis moving forward. And, of course — unless you’ve turned off autoplay in your settings — that you will... [...]

Martin Beck says, “Facebook today announced buying, video and targeting enhancements to its mobile app advertising program. Starting this week, advertisers will be able to buy app ads that are optimized for reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” Facebook explained in a blog post. “For example, advertisers can set their app ad campaign to reach 5 million people with a frequency cap of three impressions per person for one week. Since reach and frequency optimizes for unique reach, it should only be used for campaigns... [...]

Heather Smith says, “Retailers investing in social media marketing are finding success in terms of brand awareness, engagement and sales. As many as 93% of marketers are using social media platforms like Facebook, Twitter, Pinterest and Instagram as part of their marketing efforts. New data is giving retail marketers more insights into what social practices produce the best results. The effectiveness of using images on social networks, particularly Facebook, is no longer in doubt. Using images has been directly tied to increased engagement, with 44% of Facebook users being likely to interact... [...]

Robin Neifield says, “There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don’t be fooled – your brand does indeed need to maintain a presence on social platforms. There has been a lot of public hand-wringing lately about the new Facebook policies that require marketers to pay for marketing messages. Brands that spent a lot of time, effort, and advertising dollars in the last few years building up their fan communities are upset with new restrictions on the promotions language and messaging allowed in News Feed posts. If posts look... [...]